• Google
  • Nokia
  • Yahoo! Inc.
  • AND Automotive Navigation Data
  • earthmine
  • First American Spatial Solutions
  • Waze
  • Google

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Wild Style City: Breaking the Clean Reality of the Virtual World

Location: Regency Ballroom Level: Novice
Average rating: ***..
(3.27, 15 ratings)

Wild Style City is a departure from the clean, polygonal style of existing virtual worlds, immersing users in an environment derived from data collected in real cities. Built using earthmine’s Flash Viewer API, Wild Style City transforms the urban environment into a canvas that every user can modify with a palette of interactive geo-tagging tools. Just like in the real world, no work of art or vandalism is permanent and may be removed or replaced by the community. Unlike the real world, users no longer have the threat of criminal prosecution for publically displaying their masterpiece. Wild Style City is an exploration into what people create when given the ability to more freely express themselves and their ideas in real world places.

Photo of Anthony  Fassero

Anthony Fassero

earthmine, inc

As founder and co-CEO, Anthony leads earthmine’s business development, sales and marketing activities in the United States and abroad. Anthony holds a degree from the University of California, Berkeley and is the co-inventor of earthmine’s core technology. Anthony has also represented the company at numerous conferences, including presentations at Demo, Where 2.0, and SPAR.

Comments on this page are now closed.


Frank Williams
05/21/2009 10:54am PDT

The graffiti example was a bit goofy, but the practical applications of this cannot be undersold. Users can tag, augment, rate, warn, highlight, etc., and share or hold it private. This offers the world as a blue-screen. I really like the way the iPhone was used as a magic frame to show augmented data over the real world. Pretty cool.