Where 2.0 2008 Schedule

Below are the confirmed and scheduled talks at Where 2.0 2008. (schedule subject to change).

Customize Your Own Schedule

Create your own Where 2.0 schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend at Where 2.0 by clicking on the calendar icon next to each listing. Then click on "personal schedule" at the top of the page and get your own customized schedule generated.

Monday, 05/12/2008

7:30am

Monday, 05/12/2008
Location: Junior Ballroom
Continental Breakfast (1h)

8:30am

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Monday, 05/12/2008
Location: Salon C-D Level: Intermediate
Justin Bronn (Django Software Foundation), Travis Pinney (GeoDjango), Jeremy Dunck (Pegasus News)
Django is a high-level Python web framework that encourages rapid development and clean, pragmatic design. GeoDjango is an official branch of Django that intends to be a world-class geographic web framework. Participants will explore the features of the framework by building a geographic web application from the ground up with the experienced web developers who created GeoDjango. Read more.
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Monday, 05/12/2008
Location: Salon E Level: Intermediate
Steve Coast (OpenStreetMap), Mikel Maron (OpenStreetMap), Andrew Turner (GeoIQ)
Learn to use Mapstraction—the abstraction API for mapping services—from the core developers. Worried that Google might put adverts on their maps? Noticed that Microsoft Virtual Earth has better aerial imagery? Don't get locked in! Use Mapstraction to float above proprietary APIs and switch on the fly to nine different providers including OpenStreetMap. Read more.
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Monday, 05/12/2008
Location: Salon F Level: Novice
Mickey Kataria (Google, Inc. ), Drew Patterson (Kayak.com), Pamela Fox (Google, Inc. )
Everyone has content that can be associated with a location. But how do you know if you have exceptional geocontent that will pique the interest of a global audience? And how do you maximize the exposure to your creation? Read more.
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Monday, 05/12/2008
Location: Salon A-B Level: Intermediate
Shoaib Burq (Nomad Labs Pty Ltd), Brian Hamlin (Light42)
GIS, that began life in the research labs of universities, military and governments, has always had a strong focus on modelling and analysis of geographic information to aid decision making. As web standards and aggregation technologies for geographic information mature, deploying the power of GIS on the emerging GeoWeb is the next step. Using Ruby on Rails we will demonstrate how to achieve this. Read more.

12:00pm

Monday, 05/12/2008
Location: Bayside Ballroom
Lunch (1h 30m)

1:30pm

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Monday, 05/12/2008
Location: Salon C-D Level: Intermediate
Patrick Goddi (Hewlett-Packard), Kurt MacDonald (HP), Ben Clayton (HP Labs Europe)
Kids play and modify location-based games all the time: tag, hide & seek, king of the hill, etc. These physical games are simple, social, and integrated with the environment. This tutorial is a walkthrough of rapid game development in which a familiar game is adapted into a GPS game. With just a GPS-enabled mobile device and a little creativity, everyone can build a quick, fun location-based game. Read more.
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Monday, 05/12/2008
Location: Salon E Level: Intermediate
Tim Schaub (OpenGeo), Chris Holmes (OpenGeo), Justin Deoliveira (Justin Deoliveira Consulting)
An open geo-stack offers a flexible and feature-filled solution for your web mapping needs. Store your data with PostGIS, set up GeoServer to publish it, and develop an OpenLayers-based client for the browser. This tutorial will focus on these three core components of an open source geo-stack and will also cover architectures that cross the proprietary/open source divide. Read more.
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Monday, 05/12/2008
Location: Salon F Level: Novice
Geoff Zeiss (Autodesk, Inc.), Chris Claydon (Autodesk, Inc. ), Jeremiah McKnelly (Autodesk, Inc. )
The tutorial is aimed at developers and others who are interested in the business and technical aspects of developing software on a Web 2.0 open source geospatial platform. No background in web development is required. The workshop will include both business and hands-on technical aspects of developing web mapping applications. Read more.
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Monday, 05/12/2008
Location: Salon A-B Level: Novice
Lior Ron (Google, Inc. ), Mano Marks (Google, Inc. )
Have you been wondering how to drive traffic to that cool maps mashup you created recently? Simple, make it searchable. We now index geospatial content on the Web and show it as search results to users on both Google Earth and Google Maps. We'll show you how to get your maps mashup crawled and indexed and how best to optimize your content for user discovery via search. Read more.

7:00pm

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Monday, 05/12/2008
Location: Salon E Level: Novice
The geo space is too big to fit into two days of stage time. So returning for the second year is Ignite Where and Launchpad. Read more.

Tuesday, 05/13/2008

8:00am

Tuesday, 05/13/2008
Location: Junior Ballroom
Continental Breakfast (1h)

9:00am

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Brady Forrest (O'Reilly Media, Inc.)
More Read more.

9:05am

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Adrian Holovaty (EveryBlock)
Building on its influential predecessor chicagocrime.org, EveryBlock takes the local-data mashup to new levels. Founder and hacker Adrian Holovaty talks about the philosophy and technology behind EveryBlock, the untapped potential of address-specific news, open data, and life after Google Maps. Read more.

9:30am

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Nadia Vitels (Nokia)
Nokia has announced that Maps and Navigation will be an important part of its Ovi Internet services offering. Michael Halbherr will give a short glimpse of what the rest of the year holds for Nokia Maps, and show where the Mobile Web and the tethered Web are merging. Read more.

9:35am

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Sean Gorman (FortiusOne)
The U.S. Government has always been an early adopter of geospatial technologies—from GPS to satellite imagery. Even the first application of the GeoWeb, Keyhole/Google Earth, received the bulk of its early support from government investment and customers. New geospatial innovations continue to be driven by government investment and will be a key resource driving the success of the GeoWeb. Read more.

9:50am

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
John Hanke (Niantic, Inc.)
Join John Hanke, Director of Google Earth & Maps to hear the latest on the evolution of the Geoweb and Google's effort to organize it and make it universally accessible and useful. John will also demonstrate the latest in Google geo development. Read more.

10:10am

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Wrap Up Read more.

10:15am

Tuesday, 05/13/2008
Location: Salon Foyer
AM Break (45m)

11:00am

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Sam Altman (Loopt )
LBS popularity and the advancement of GPS/cell tower triangulation are allowing services to expand and perfect their offerings in regards to features, advertising, consumer control, and most importantly privacy. This session will answer the question of what LBS should focus on and complete to successfully protect a users location while enhancing their day-to-day activities and interactions. Read more.

11:15am

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Paul Torrens (Arizona State University)
Ambient crowds are the new distributed computing platform. Smart mobs are fashioning new architectures for social networking. Armed with cell phones and mobile gaming devices, they are the new business model for location-based services. Seditious crowds are creating havoc in urban theaters of war and at global economic forums. Read more.

11:30am

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Tuesday, 05/13/2008
Location: Salon A-F Level: Intermediate
Greg Sadetsky (Poly9 Group Inc.)
Should features or users come first? Will new functionalities assist or overbear? Taking lessons from 844 mashups, video games, and Poly9's experience in developing popular GIS applications, Greg Sadetsky will share insight on transforming useful ideas into engaging mapping experiences. Read more.

11:40am

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Geoff Zeiss (Autodesk, Inc.)
The convergence of architectural and engineering design, location, and 3D simulation technologies is being driven by productivity and efficiency in the construction industry. But convergence will also enable governments to create a simulated urban environment that will have important implications for citizen involvement, urban planning, emergency planning, and first response. Read more.

11:55am

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Wrap Up Read more.

12:00pm

Tuesday, 05/13/2008
Location: Bayside Ballroom
Lunch (1h 30m)

1:30pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Tom Coates (Thington Inc.)
What would the world be like if everything on the network responded to your location? Social sites could become friend-finders, mobile devices could tell you about your environment, your home could respond to your proximity or absence. Fire Eagle is a new open geo platform designed to make this a reality. Read more.

1:45pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Denis Browne (SAP Labs, LLC)
Come and see what SAP is doing to leverage sensor networks, enterprise applications & virtual environments to save lives and money. Read more.

2:00pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Greg Sterling (Search Engine Land), Ian White (Urban Mapping, Inc), Walt Doyle (uLocate)
Geodata is expensive to acquire and used to be very hard to access. This has changed online and geodata is being spread across the web -- often at little cost to the smaller sites, but at great cost to the providers. These mashups and applications built around maps have proven enormously popular with developers and many users. Read more.

2:35pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Peter Semmelhack (Bug Labs)
Bug is releasing a set of open-source hardware modules. These gadgets can be connected together in any fashion and coded to interact as desired. Two of the first modules were a GPS and an accelerometer. What do you think you would do with access to a fully open device with those capabilities? Read more.

2:45pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Johan Peeters (Geotate)
Geotagging is the labelling of things with their location. It is a powerful and increasingly popular means of looking at, sorting, finding, and sharing user-generated content. “Capture and Process” is a new Geotagging GPS technology that can instantly capture locations because of its immediate response. This new technology is low cost and ultra low power and can be integrated in any CE device. Read more.

2:55pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Tom Churchill (Earthscape)
Maps aren't just useful on the ground: see how a helicopter-mounted IMU helps the Denver PD catch the bad guys and respond to emergencies faster using "Google Earth" like 3D graphics and digital maps. Read more.

3:05pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Vincent Tao (Microsoft Corporation)
Average rating: *****
(5.00, 1 rating)
Of the drivers that impacted the emergence of the Web as a computing and social platform, location technology is the least expected. From on-line mapping to social media, location-based services to virtual commerce, from local search to location-targeted advertising, location became key in the Web evolution. Vincent Tao will present his insights about how "where" is impacting our next Web. Read more.

3:25pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Wrap Up Read more.

3:30pm

Tuesday, 05/13/2008
Location: Salon Foyer
PM Break (45m)

4:15pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
W. James Au (The Making of Second Life)
Is the best way to learn about our world through a virtual one? Have a look at the latest uses of MMOs like Second Life to model real world weather, air traffic, and server data in immersive 3D. Read more.

4:30pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Intermediate
John Ristevski (earthmine inc), Anthony Fassero (earthmine, inc)
What if we had an accessible and accurate replica of the world? This talk examines the potential of an entirely new base layer of street level 3D information that enables users to not just annotate maps but create entirely new maps, models, and representations of our world. Read more.

4:40pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Intermediate
Jeffrey Johnson (Open Solutions Group), David Riallant (Pict'Earth)
Pict'Earth presents a new method in virtual globe data acquisition. We have developed software and services that provide processed imagery to Virtual Globe applications as Google Earth and Microsoft Virtual Earth. The technology delivers high-resolution images for maps in near real time. Read more.

4:50pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Intermediate
Mok Oh (Where Inc.)
There are a plethora of technology to digitally capture, display, and share the outdoor content. Yet, technology for the indoors is still very limited. In this talk, we ask a simple question, "What about the inside?" The objective is to provide a general framework in which to better discuss the capturing, displaying, and sharing of the interior content. Read more.

5:00pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Patrick McDevitt (Tele Atlas)
For many years, leadership in digital mapping could be secured simply by adding more territory and attributes to the base map. Today, applications and solutions require multifaceted expertise, continued innovation, and moving quicker than ever to bring new features and content to market. Learn about the map of the future, what content it will deliver to applications and end users, and when. Read more.

5:15pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Most online mashups are about combining maps with interesting geospatial content - distribution of crime, wild fire locations, and even emergency planning. Bringing this data together and using it effectively for decision making requires geospatial analysis. Read more.

5:20pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Michael Ferrari (Computer Sciences Corporation)
This is not your dad’s weather forecast. New weather visualizations are available which give users the ability to see what next year’s weather will be, anywhere in the world. Once the forecast is available, a global array of sensors and stations, from hundreds of miles above the Earth’s surface down to the ocean floor, allow us to monitor global the dynamic patterns in real time. Read more.

5:30pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Chris Anderson (3D Robotics)
Unmanned Aerial Vehicles are becoming the new frontier of amateur robotics. Learn how anyone can build fully autonomous flying drones with open source hardware and software. Read more.

5:55pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Wrap Up Read more.

6:00pm

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Tuesday, 05/13/2008
Location: sponsor gallery salon GHIJ Grand Ballroom Foyer Level: Novice
Where 2.0's Sponsor Gallery will showcase state-of-the-art systems, apps, and services in the location space. Mingle with fellow conference participants at the Sponsor Reception and see from exhibitors and sponsors what location-aware technologies have to offer. Refreshments will be served. Read more.

7:30pm

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Tuesday, 05/13/2008
Location: Junior Ballroom Level: Novice
The Where Fair is back for the fourth year! This hands-on, demo-licious evening event showcases the most exciting location-aware tools, apps, and hardware that are emerging from garages and university labs. Fair-goers can discuss the ideas behind the demos with the creators, and learn how these unconventional new technologies can be adapted into existing business strategies. Read more.

9:00pm

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Tuesday, 05/13/2008
Location: Salon A-F Level: Novice
Following the planned sessions during the day, it's time for Where 2.0 participants to take the floor. BoFs are informal conversations that you and other participants plan. Check the BoF board on the second level next to Registration for schedule information. Read more.

Wednesday, 05/14/2008

8:00am

Wednesday, 05/14/2008
Location: Junior Ballroom
Continental Breakfast (1h)

9:00am

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Jesse Robbins (Orion Labs), Mikel Maron (OpenStreetMap)
Twitter and Google Maps are being used in mainstream emergency management, and projects like InSTEDD will push them even farther. This session shows you what is working, what isn't, and what's next in Disaster Tech. Read more.

9:15am

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Jef Holove (Eye-Fi, Inc.)
Jef Holove, CEO of Eye-Fi (creators of the world's first wireless SD memory card for your digital camera) will talk about the future of wirelessly sharing your photos, and unveil Eye-Fi's plan to make it even easier. Read more.

9:25am

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Wednesday, 05/14/2008
Location: Salon A-F Level: Intermediate
Jennifer Kilian (frog design inc.)
Presented by frog design, Merian Scout Navigator is a next-generation travel device that leverages GPS technology to offer in-context tourist information and recommendations. By offering up information about a city as the user moves through it, the Merian Scout Navigator frees travelers from the restraints of a fixed to-do list. Read more.

9:40am

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Wednesday, 05/14/2008
Location: Salon A-F Level: Intermediate
Justin Bronn (Django Software Foundation)
GeoDjango is an add-on module for the popular open source Django web application framework that automates tedious aspects of geographic web application development. Integrating with popular spatial databases, GeoDjango allows the developer to seamlessly harness the implicit spatial relationships within their application models. Read more.

9:50am

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Chris Butler (Dash Navigation)
Dash Express is a next-generation, connected navigation platform and service that delivers timely and relevant information that drivers need in the car on a daily basis. This includes real-time traffic information, current gas prices and local search capabilities powered by Yahoo. Read more.

9:55am

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Wednesday, 05/14/2008
Location: Salon A-F Level: Expert
George Filley (NAVTEQ)
Everyone's Saying Yes to LBS—what does that mean for the current state of the mobile industry? NAVTEQ, a leading global provider of digital map data for location-based solutions, offers its perspective on how those in the value chain are being impacted by advancements in technology and the increasing demand that is driving LBS growth. Read more.

10:10am

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Wrap Up Read more.

10:15am

Wednesday, 05/14/2008
Location: Salon Foyer
AM Break (45m)

11:00am

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Wednesday, 05/14/2008
Location: Salon A-F Level: Intermediate
Dan Catt (The Great Outdoors)
Dan Catt, senior engineer of popular photo-sharing community Flickr and one of the pioneers of geotagging, will discuss the significance of geographical information in photos and the trends in this area moving forward. Read more.

11:15am

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Ryan Sarver (Twitter)
As the growth of location-based services continues on the web, access to real-time device geolocation information becomes more instrumental. The goal of the LocationAware Working Group is to work with browser vendors to define a standard for making a user’s geolocation data available through a simple web API. This session will discuss the proposed API and what it means from LBS web developers. Read more.

11:25am

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Jeremy Irish (Groundspeak)
In the real world there is no extra man and you can't restore a previous save game if you say the wrong thing. Creating real-world games with GPS can have many unusual, sometimes amusing, pitfalls when using this new medium. Let's explore some real world examples from the Geocaching.com community and unscientific results when using location as a gaming platform. Read more.

11:35am

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Wednesday, 05/14/2008
Location: Salon A-F Level: Expert
Juan Gonzalez (PlanetEye Inc.)
The PlanetEyeBot is a new kind of crawler: it aggregates references to locations, whether in the form of lat/long, addresses, KML, GEO microformat and uses this information to maintain a GeoIndex Read more.

11:45am

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Lior Ron (Google, Inc. )
Google Maps is evolving from a driving directions and business search tool, to a comprehensive representation of all the world's information, on a map. Join Lior Ron, Product Manager for Google Maps & Earth as he explores new ways for users and content publishers to create and discover this new world. Read more.

11:55am

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Wrap Up Read more.

12:00pm

Wednesday, 05/14/2008
Location: Bayside Ballroom
Lunch (1h 30m)

1:30pm

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Chris Spurgeon (Patagonia)
Sure, maybe you had trouble making your geo-related idea a reality, but then again you probably didn't have to contend with obstacles like elephant attack or being declared a heretic. History of science junkie Chris Spurgeon returns with more true historical tales of cartographic cleverness and derring-do. Read more.

1:45pm

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Dev Khare (Venrock)
Location-based services and the geoweb, in confluence with social media, are hot areas of interest for venture investors. This session will cover specific sub-sectors of the geoweb and highlight areas of opportunity. Read more.

2:00pm

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
David Troy (410Labs)
Openlocation.org provides simple and open methods to add location to web applications and to share location-based assets. The site has been a year in the making and aggregates location data from across the social web to provide a unified, open, standards-based location service that is geared specifically to the needs of web application and social media developers. Read more.

2:10pm

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Lisa Parks (University of California-Santa Barbara)
In this talk, I provide a brief overview of ways satellite images have been used to represent global events, discuss the properties of satellite images from a cultural perspective, and offer some suggestions for the integration of satellite images in location-based applications. Read more.

2:25pm

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Scott Hotes (WaveMarket, Inc.)
WaveMarket has launched Veriplace, an open platform for acquiring and sharing consumer location. Working closely with the wireless operator, Veriplace exposes location via a comprehensive set of technologies, all in a manner that respects the privacy and security requirements of the underlying operator. Read more.

2:30pm

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Doug Eberhard (Autodesk)
Where the world will conceptualize and realize more sustainable cities through the convergence of digital modeling, simulation, visualization, web services and human collaboration. Read more.

2:40pm

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Wrap Up Read more.

2:45pm

Wednesday, 05/14/2008
Location: Salon Foyer
PM Break (45m)

3:30pm

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Robert Kirkpatrick (InSTEDD), Eduardo Jezierski (InSTEDD)
InSTEDD is currently developing a free, open source software and services platform for early detection and more effective response to emerging infectious diseases and humanitarian crises. We are approaching public health challenges as problems in human interaction, Read more.

3:45pm

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Aimee Stewart (University of Kansas Biodiversity Institute)
Lifemapper2 creates an archive of species habitat maps accessible through web services based on OpenGIS standards. Lifemapper2 uses museum specimen data, climate scenarios, and niche modeling software on a 64-node compute cluster for computation. The resulting data may be used to predict potential impacts of climate change, loss of biodiversity, spread of invasive species, and emerging diseases. Read more.

4:00pm

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Adel Youssef (Wireless Stars Inc.)
My Location is a new beta technology from Google that uses cell tower identification to provide the user with approximate location information, so it will work on phones without GPS. If you do have a GPS-enabled device, My Location can actually complement it. It works reliably indoors (unlike GPS) and doesn't drain your phone battery at the rate that GPS does. Read more.

4:10pm

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Wednesday, 05/14/2008
Location: Salon A-F Level: Novice
Jonathan Lowe (Giswebsite LLP)
Want a mashup that delivers correct, complete and relevant answers to each user's specific questions? Want repeat visits to your site? Geospatial mashups that pull data from collaborative, open, semantically structured data stores such as Metaweb's Freebase enable individual users to adjust both data and analysis rules to return more relevant results and to notify them when conditions change. Read more.

4:20pm

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Wednesday, 05/14/2008
Location: Salon A-F Level: Intermediate
Erik Hersman (Ushahidi)
Inaccurate data on a consumer-focused mapping site is bad. Inaccurate data on an activist mapping site is fodder for your enemies, and potentially lethal for both your cause and the issue you are working on. A talk about data, accuracy, and lessons learned from developing and managing Ushahidi—a web site used to track reports of violence in post-election Kenya this year. Read more.
  • Autodesk
  • Google
  • ESRI
  • Nokia
  • DigitalGlobe
  • Earthscape
  • EveryScape.com
  • LightPole
  • MapJack
  • MapQuest
  • MetaCarta
  • Microsoft
  • Poly9
  • Skyhook Wireless
  • TeleAtlas
  • Yahoo! Inc.
  • Zvents
  • BNet

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com.

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