The Business Case for Simulation, Gaming & Virtual Worlds

Location: Salon A-F Level: Novice

You will see how the physical & virtual worlds can be combined with state of the art tracking and sensor networks to address real world business needs and challenges.

Denis Browne


With over fifteen years of experience in the enterprise software market, Denis Browne joined SAP in 2006 to establish the Imagineering team within the Emerging Solutions product group. His team explores and develops emerging technologies and business models which provide SAP customers with new solutions to improve their performance in the global marketplace. With innovative concepts and tools like Enterprise 2.0 and widgets, Denis’ team points to the future of SAP solutions and the enterprise software market. Currently, Denis also consults with early-stage startup companies in the bay area, providing professional research and guidance.

Before joining SAP, Denis spent eight years working with numerous startups as a founder, chief technology officer, and product manager. For example, he led product strategy for Software as a Service, a Web services platform company created by Marc Benioff, the Chairman and CEO of The solutions created by Software as a Service formed the basis of’s AppExchange offering. In addition, Denis spent several years at Oracle leading product development teams.

Denis graduated with an MA from the Institute of Technology in Carlow, Ireland. Denis is an avid traveler and spent a year and a half in 2002 exploring over 30 countries across North, Central and South America, Africa, Europe, Asia and the South Pacific.

  • Autodesk
  • Google
  • ESRI
  • Nokia
  • DigitalGlobe
  • Earthscape
  • LightPole
  • MapJack
  • MapQuest
  • MetaCarta
  • Microsoft
  • Poly9
  • Skyhook Wireless
  • TeleAtlas
  • Yahoo! Inc.
  • Zvents
  • BNet

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