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Web 2.0 Expo SF Schedule

Schedule: Marketing sessions

Marketing on the web is evolving rapidly. New tools emerge
every day for deploying and measuring campaigns – along with new ideas
and standards for success. This track sorts out the helpful from the
hype, giving you new approaches you can act on right away and a
glimpse of trends you can capitalize on in the next couple of years.

9:00am–9:50am Tuesday, 03/29/2011

But How Am I Doing Compared to Other Companies?

2002

Cindy Alvarez (Yammer)

Average rating:

(2.86, 7 ratings)

You know metrics are important. But running a data-driven company can feel like a black-box exercise. Are you measuring the same things that your competitors and peer companies are? How do your numbers stack up? Cindy Alvarez will share benchmark data and insights drawn from looking at anonymized data across the KISSmetrics customer base. Read more.

11:10am–12:00pm Tuesday, 03/29/2011

Badges Are Not Enough: What Works and What Doesn't In Gamification

2002

Gabe Zichermann (Gamification.Co & Gamification Summit)

Average rating:

(4.92, 12 ratings)

Gamification is rapidly changing how we engage users and solve problems - affecting big brands and small startups alike. Early approaches have produced largely stellar results (e.g. Foursquare, DevHub) and some real duds. Most designers know that badges alone are not enough to profoundly engage users, but what does it take to gamify like a champ? Read more.

1:30pm–2:20pm Tuesday, 03/29/2011

Augmented Reality for Marketers: Mapping the Future of Consumer Interactions

2002

Lynne d Johnson (Advertising Research Foundation)

Average rating:

(2.00, 5 ratings)

Lynne d Johnson, SVP of social media at the Advertising Research Foundation and John C. Havens, SVP of social media at Porter Novelli will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. Read more.

3:10pm–3:30pm Tuesday, 03/29/2011

New Innovations in Social Media & Digital Marketing: It's Time for More than Twitter & Facebook

2002

Lauren Cooney (Juniper Networks)

Average rating:

(2.89, 19 ratings)

Twitter and Facebook may be all the rage, but what else can you do to round out your social media strategy? Are you wondering what's new in digital marketing? How can you attract more customers to your product, platform, or services? Come to this session for detail on new products and technologies entering the marketplace that you can utilize. Read more.

9:00am–9:50am Wednesday, 03/30/2011

The Re-Marketing Revolution: Best Practices in Ad Targeting

2002

Nancy Marzouk (Netmining)

Average rating:

(3.00, 2 ratings)

Every advertiser is talking about re-marketing – but what exactly does that mean? This session will cut through the hype and present practical re-marketing tactics advertisers can use to boost customer acquisition and sales. Read more.

10:05am–10:55am Wednesday, 03/30/2011

Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results

2002

Sandra Fathi (Affect Strategies)

Average rating:

(3.25, 16 ratings)

Although most businesses recognize the value of engaging in social media, they struggle to justify marketing spend on these platforms in terms that resonate with executive management. In this session, Sandra Fathi will discuss the tools and metrics brand marketers can use to measure and track the success of your online campaigns. Read more.

11:10am–12:00pm Wednesday, 03/30/2011

How Your Customers' Social Circles Influence What They Buy, What They Do and Where They Go

2002

Paul Adams (Facebook)

Average rating:

(4.63, 19 ratings)

When it comes to the things we like, the activities we do, the products we buy and the places we go, we turn to our friends to help us decide. The people around us are our everyday solution to the increasing amount of choice and the increasing amount of available information in our worlds. Read more.

2:20pm–2:40pm Wednesday, 03/30/2011

No Need to Google: How to Intercept Customers Before They Search

2002

Alex Rampell (TrialPay)

Average rating:

(3.25, 8 ratings)

Google is a great way to find customers who are searching for your company or products. But what should you do when customers haven’t heard of you or aren’t searching for your keywords? In this session, we'll look at the ways e-commerce companies are successfully leveraging new channels through social networks and coupons to intercept customers before they even think of Googling. Read more.

11:00am–11:50am Thursday, 03/31/2011

The Emerging Form of Social TV Advertising

2002

Paul Smith (mPulse Media)

Average rating:

(3.75, 4 ratings)

Social TV services and devices are proliferating. The next question is: What form will advertising take within these new experiences? How will content creators, distributors, agencies and brands participate? What are systemic obstacles and points of leverage that will drive these emergence dynamics? This session will introduce social TV and explore advertising opportunities in the medium. Read more.

1:00pm–1:20pm Thursday, 03/31/2011

Social Media Targeting: Opportunities and Challenges

2002

Moderated by:

Josh Dreller (Fuor Digital)

Panelists:

Average rating:

(3.40, 5 ratings)

The rise of the Social Web has been one of the biggest game changers in online advertising, yet marketers continue to struggle with how to best utilize and measure the impact of this channel. You engage with your consumers on Facebook, Twitter, and other social platforms, but that's just one piece of the puzzle. Read more.