Mobile conference sessions

1:00pm–1:20pm Thursday, 03/31/2011
Ashwani Kumar (InMobi)
Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers.
1:00pm–4:00pm Monday, 03/28/2011
Jonathan Stark (Jonathan Stark Consulting)
This workshop is for web designers and developers who are interested in creating cross platform mobile apps. A basic familiarity with standard HTML, CSS, and JavaScript would be very helpful but is not required.
2:20pm–2:40pm Wednesday, 03/30/2011
Aaron Patzer (Mint.com)
The crowded mobile application market is becoming more saturated daily. Companies must harness the advantages of each type of mobile platform while considering UX and use. Aaron Patzer, VP/GM of Intuit’s personal finance group, will discuss how companies can analyze customer usage patterns and platform features to create successful mobile applications.

10:05am–10:55am Tuesday, 03/29/2011
Shawn Allen (Stamen Design), Andreas Weigend (Social Data Lab), Jon Walton (City and County of San Francisco), Jennifer Pahlka (Code for America)
The City of San Francisco challenges other organizations to set our information free, to develop apps that make people’s lives easier using our datasets. Learn about what has been developed so far and let us know what you want to work on. This session is non-technical and will provide info for anyone interested in apps based on city data.
2:40pm–3:00pm Tuesday, 03/29/2011
Melissa Clark (Siteworx, Inc.)
Have you ever surfed the web on a smartphone, when all of a sudden you hit a page that was so ill-suited to mobile viewing--so slow, so awkward, so inoperable--that you couldn't complete your visit? Don't let your site break like that. In this session, you'll learn what separates a great mobile site from a dismal one, and how to transform your fixed web presence into a great mobile experience.
10:05am–10:55am Wednesday, 03/30/2011
Kendra Markle (Stanford Prevention Research Center)
The mobile platform is ideal for influencing people’s behavior whenever and wherever they are. We’ll look at the psychology of persuasion, understanding behavior patterns, the most effective persuasive techniques for mobile apps and how to use them, what popular apps could do better and more.
1:15pm–2:05pm Wednesday, 03/30/2011
Steve Souders (SpeedCurve)
Tackling mobile performance is a bigger challenge than desktop - more operating systems, greater browser disparity, and limitations of the device. In this session Steve Souders shows how to analyze mobile performance across all the popular devices. He demonstrates analysis tools, services for accessing devices remotely, and quirks he's discovered that show mobile performance is full of surprises.
10:05am–10:55am Wednesday, 03/30/2011
Nicole Sullivan (Stubbornella)
Your website has out-of-control CSS bloat. You know your performance is being impacted, but how do you move from organic CSS with no particular architecture to something lighter, more logical, and easier to maintain? In this session, Nicole Sullivan will show you how she improved the CSS at Facebook and Yahoo! Search.
1:00pm–1:20pm Thursday, 03/31/2011
Matthew Carlson (Hot Studio Inc)
Digital Magazines for the iPad are changing the way readers interact with content. They merge the beauty of print with rich media, social networking and live data, all wrapped up in a UI that readers touch and play with. We’ll look at the iPad magazines that are doing it right, doing it wrong and doing it weird and show how to design for this new media.
1:30pm–1:50pm Thursday, 03/31/2011
Chris Hulls (Life360)
The potential of geolocation capabilities will extend beyond the social web (Foursquare, Places) and into mainstream use – geolocation services (grocery-shopping or family tracking apps) bringing geolocation home. This session will examine business and financial considerations of geolocation trends outside of the social arena, benefitting start-ups looking to capitalize on the phenomenon.
Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.