Mari Baker is president and CEO of PlayFirst, Inc. PlayFirst’s mission
is to deliver delightful play to everybody, every day. Over 550
million people have played PlayFirst’s hit franchise, Diner Dash.
Prior to PlayFirst, Mari was CEO of Navigenics, a company she helped
incubate while an executive-in-residence at the venture capital firm,
Kleiner Perkins Caulfield and Byers. Previously, as president and CEO
of BabyCenter, an online site for moms, Mari drove market leading
growth and managed the eventual acquisition by Johnson & Johnson. Mari
established herself as a premier consumer marketer at Intuit where she
built Quicken into the world’s most popular personal finance software.
Mari currently serves as an emeritus trustee of Stanford University
and director of Cozi Group, Inc. She has been recognized in the San
Mateo County Women’s Hall of Fame, Fortune’s list of Silicon Valley’s
Most Influential Women, and Advertising Age’s Top 100.
Mari is a graduate from Stanford University and holds degrees in
economics and sociology.