Presentations

Randy Farmer (MSB Associates), Bryce Glass (Manta Media, Inc.)
Designing a reputation system is hard. Do it right, and you're likely to draw from disciplines as disparate as computer science, sociology, user experience design and behavioral economics. Do it wrong, and you could wreak horrible downstream effects on the morale, motivations and mindset of your community.

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Bess Ho (Archimedes Ventures)
Presentation: external link
The iPhone has captured the hearts & minds of mobile OS designers. Bess Ho leads you through a fast-paced session designed to review the art & science of the iPhone App and how similar techniques can be used for Android, Palm and other OSes. Learn the underlying foundation of Objective-C & Model-View-Controller (MVC).

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Kevin Lynch (Adobe)
Kevin Lynch of Adobe Systems Inc. in conversation with Web 2.0 Expo SF program chair, Brady Forrest.
Paul Buchheit (Facebook)
Paul Buchheit of Facebook in conversation with Web 2.0 Expo SF program chair, Sarah Milstein.
Ranjith Kumaran (YouSendIt, Inc.)
Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics.
Hilary Mason (Cloudera Fast Forward Labs)
A vibrant ecosystem has grown up around streaming content. What does this content look like? Do people consume it differently? How does it spread? How is it being exploited? We've taken a deep look at the mechanisms of content sharing through the facets of social streams and the ways that content and behavior are evolving in this new environment.

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Brian Aker (HP)
The evolution of website design has lead back to the fundamental question asked by developers when building websites, "Is SQL really worth it?". This talk will go through the pro's and con's of how to choose a data store and give a survey of what is out there in both the SQL and NoSQL world. NoSQL is not about building a better hammer, it is about choosing the right tool for the right job.
This summer, 25 years after the introduction of .com, a new era of the Internet will be born - an era where the name of your website, business or brand will be based on what you really want - not just what's left over.
Rajen Sheth (Google, Inc.)
Google Enterprise is at the forefront of the cloud computing momentum. In this session Google Senior Product Manager Rajen Sheth will talk about building Google Apps from the idea phase to today's suite used by millions worldwide. He'll also touch on how cloud providers work with businesses, schools and organizations interested in cloud computing to address the issues they face.
When you get used to deploying code to production servers whenever the fancy strikes, it's hard to go back. And those nine-, six- or even three-month release cycles typical for MMOs start to look a little like giant bank or government IT projects.
Alistair Croll (Solve For Interesting), Sean Power (Watching Websites), Eric Feinberg (ForeSee Results), Ryan Holmes (HootSuite), Erin Hunter (comScore, Inc.), Ryan Kuder (Biz360), Matthew Langie (Omniture, An Adobe Company), John Lovett (Web Analytics Demystified), Dave McClure (500 Hats), Hiten Shah (CrazyEgg / KISSmetrics), Chris Slowe (reddit.com), Kevin Weil (Twitter, Inc.)
This workshop sets the record straight on what works and what doesn’t in community measurement. Effective social media comes from having the guts to try unique, memorable campaigns, the discipline to measure their successes and failures, and the wisdom to learn from the results. That’s what applied community analytics is about, and it’s what you’ll learn in this workshop.

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The Web 2.0 Berlin Night is a great place to meet and mingle with international folks in the industry who will gather at ROE from 7-9pm for food, fun and drinks. Please be sure to arrive early as entrance is based on a first-come, first-serve basis!
Ben Huh (I Can Has Cheezburger)
The last century created sitcoms and TV shows. This generation is searching for our own, and the Internet is ready to give it to them.
Moderated by:
Satya Patel (Battery Ventures)
Panelists:
Mathew Greitzer (Razorfish), Fran Maier (TRUSTe), Ingrid Sanders (TARGUSinfo), Omar Tawakol (BlueKai)
Online data collection is fueling a new wave of behavioral targeting, but does the potential effectiveness justify its real or perceived invasiveness? Experts from across the advertising ecosystem will provide a reality check on the balance between privacy protection, user experience, and ad revenue; and share insights into encouraging mutually beneficial web site interactions.
Rand Fishkin (SEOmoz), Stephan Spencer (The Art of SEO)
These two co-authors of O’Reilly’s “The Art of SEO" will go beyond friending, following, digging and tweeting to discuss clever and novel ways to leverage social media, communities, and and user-generated content that your organization is likely not doing.
Adam Blum (Rhomobile)
Driven by the phenomenal success of the iPhone and the App Store, smartphone app usage is finally taking off in the enterprise. Many developers are still uncertain about how to create a great user experience for information-intensive business apps on smartphones.
John Adams (Twitter)
Growing from hundreds, to thousands, to billions of requests per day is an extremely difficult challenge. In this session, we'll share some of the challenges faced on a daily basis by the Twitter Operations team in delivering Tweets to millions of users on the real-time web and mobile devices.

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Bingaoke brings an epic night of live entertainment with karaoke DJ RogerNiner (remember him from SXSW?). So brush up your Pat Benatar or bust out that Lady Gaga outfit and join us for a night of singing, dancing, free food & drink and a karaoke contest for you die-hard fans.
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.
Moderated by:
Josh Damon Williams (Hot Studio, Inc. )
Panelists:
Darren David (Stimulant), Maria Giudice (Autodesk), Alon Salant (Carbon Five), Rob Spiro (Aardvark)
Designers are being asked for iteration and agility through software development, while a human-centered approach is now increasingly a requirement for development teams and business owners. We’ll focus on the emerging integration of these extremes and showcase the new ideas, tools, and techniques that are evolving into an increasingly overlapping and blurred terrain of conflict and collaboration.
Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the expo show floor. This event is open to all attendees.
Christy Canida (Instructables.com), Ilana Rabinowtiz (Lion Brand Yarn Company)
Brands want to engage with their end users, but often see these communications as fraught with peril. How can brands have genuine, meaningful contact with their users? How do they decide which online communities to target? Can (or should) brands dictate the terms of the conversation? How can brands present their message to stand out from a sea of user-generated content?
Ge Wang (Stanford University, Smule)
Keynote by Ge Wang, Assistant Professor, Stanford University and Co-founder, CTO, Chief Creative Officer, Smule.
Denise Paolucci (Dreamwidth Studios), Mark Smith (Dreamwidth Studios)
With an increasing number of Open Source projects demanding attention, it can be hard to attract qualified contributors. Learn how to convert your community of users into a community of developers, through training, mentoring, and community management, from a project that's been hacking its hackers since day one.
Joshua Ross (Fleishman Hillard)
Social business changes the game not just for marketing but for every business unit: R&D, customer service, human resources and beyond. What's more, success increasingly requires new cooperation across these groups and often with competitors. This session looks at practical approaches to this deep new challenge.

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Chris Tolles (Topix)
Topix launched in 2004, and after establishing an early lead in the news aggregation space, received $60M in investment from the three largest newspaper publishers in the USA. Chris Tolles, Topix' CEO will talk about what it takes to build out both the product and the monetization to create an ad-supported community-focused business.
Paul Dix (InfluxDB)
Programming frameworks like MapReduce and Hadoop are perfect for large scale batch processing, but fall short of meeting the needs of the real-time web. An event based system allows you to process data in real time as it comes in and changes. Tools like AMQP and Web Hooks give you the ability to build systems focused on real-time processing.

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John McRee (EffectiveUI)
Unlike building a bridge where engineers can precisely plan ahead for the challenges ahead of them, the process of software development is more comparable to that of war, where the battlefield is complex, dynamic and unpredictable. Using examples from his new book, published by O’Reilly Media, John McRee will discuss “Effective UI: The Art of Building Great User Experience in Software.”

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Moderated by: Brendan Hughes
Today we are less trusting of large organisations than we have ever been. Many will advocate that social media can bring the transparency and openness back into the relationships between brands and consumers. Can social media really bring organisations to account or are we just suckers for a charismatic CEO who is not afraid of putting himself on YouTube?
Kevin Boyle (Microsoft), David Chou (Microsoft), Andy Lapin (Kelley Blue Book)
Since 1926, Kelley Blue Book has been a trusted source of automobile information in the US. They successfully transformed the book publishing origins into a website that serves 14M visitors per month today. In keeping with the times, KBB leveraged cloud computing to scale its infrastructure, but also discovered significant cost savings, and more focused efforts towards business innovation.

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Moderated by:
Chris Anderson (3D Robotics)
Panelists:
Christopher Dean (Skype), Brad Jefferson (Animoto), Joe Kennedy (Pandora)
It's no secret that startups need a strong business model to stay afloat in a continuously challenging economy. This session focuses on the good, bad and ugly of the freemium model, shared by the executives of three successful companies based on one. Why go freemium? Where do you draw the “free” line? And how do you convert users to customers?
Gene Becker (Layar)
Mobile augmented reality adds digital overlays and interactivity to the physical world using the sensors and display of your smartphone. Design of mobile AR experiences is complex and takes us well beyond the browser-based web. This session will give you a mix of practical knowledge and new ideas for creating AR experiences, drawing from web design, 3D graphics, games, architecture and stagecraft.

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Kristina Halvorson (Brain Traffic)
The web industry is abuzz with The Next Big Thing… content strategy! Why? Because content is hard. It's messy, it's complicated, and it's expensive. Content strategy to the rescue! This session will teach you about core tools and processes you can take advantage of right now. And when you do, you'll see immediate results: better, more manageable content your audiences will actually care about.
Aliza Sherman (Conversify)
Presentation: external link
Engaging in social media doesn't mean launching a Twitter account or Facebook Page--and then going crazy trying to keep it up. With a sound strategy and plan in place, you can effectively integrate social media tools and tactics into your workflow, saving time and money. Learn seven ways to properly plan for social media marketing in your organization.

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Moderated by:
Josh Crandall (Netpop Research, LLC)
Panelists:
Jack Herrick (wikiHow), Mike Linksvayer (Creative Commons), Emily Richards (ArtisTech Media)
For a group of strangers to share their works online, an environment of trust, openness and respect is required. “Creating a Culture of Sharing” examines the benefits and barriers to sharing online and whether creators and users of content agree (or disagree) on how content can be used. We will then focus on issues of attribution, copyright, and “copyleft” for a world online.
Matthew Langie (Omniture, An Adobe Company)
As mobile explodes across the tech sector, it's crucial that marketers understand the behavior of mobile users to appropriately position messaging and target campaigns. Businesses can significantly increase the ROI of their mobile initiatives through such optimization and targeting efforts.
Sam Ramji (Cloud Foundry Foundation)
APIs are changing the face of business. This session will teach you how to take advantage of this innovation and build an enterprise-ready business model around open APIs. Using real-life case studies of enterprise adoption, we’ll illustrate how to leverage existing data and services, support a vibrant developer community, find new partners, and ultimately monetize with open APIs.

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steve blank (Stanford/Berkeley/Columbia)
Keynote by Steve Blank, author of "Four Steps to the Epiphany."
Presentation: Designing for Play Presentation [PDF]
It's already a commonplace that social design has a lot to learn from game design but less has been said about the role of play in digital experiences. After childhood, play rarely "just happens," but you can design for it. Just like games, musical instruments are designed to be played. The goal is not to make the musician fail. The trick is to marry a range of freedoms to serious constraints.

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Jamie Taylor (Metaweb)
User Generated Content powered the early phases of Web2.0, but as collaborative social applications mature, Web2.0 now produces high value "socially generated data." Social network design and information architecture influence the creation and quality of User Generated Data. This talk examines how design decisions impact network structure, and how network structures effect User Generated Data.

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Erin Malone (Tangible UX), Christian Crumlish (AOL)
Presentation: external link
Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.

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Michael Smith (The Association of Former Students of Texas A&M)
The Association of Former Students at Texas A&M made some significant mistakes in a communications strategy that underestimated social media. We've learned that integrating with (and effectively using) social media is a MUST, and NOW. This session will show you where it’s at, what to expect, what NOT to do, and how to begin using it to be more relevant than ever.

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Charlie Kim (Next Jump, Inc. ), Jen Bekman (20x200 | Jen Bekman Projects, Inc.), Rebecca Thorman (Alice.com)
eCommerce is a term you heard bandied around in 1997 to describe a then-hot segment of the web. Today, well over a decade later, you might assume that eCommerce is stable--even boring. Think again. A new crop of start-ups is reexamining what the web can do for commerce, invigorating the sector with smart analyses and compelling business models.
Join Brian Solis and his Special Guests in room 2014 on Thursday, May 6th at 3pm to discuss lessons and observations from his new book "Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web"
Luke Shepard (Facebook)
OAuth has paved the way for seamless web experiences where users can flow data across sites without sharing their passwords. Now, social experiences are moving away from a single webpage across the whole web, and to mobile devices - and the protocols that support them are changing as well.
Come visit the Web 2.0 Expo San Francisco expo hall filled with exhibitors showcasing all things Web 2.0—tools, technologies, services, infrastructures, and more!
Come visit the Web 2.0 Expo San Francisco expo hall filled with exhibitors showcasing all things Web 2.0—tools, technologies, services, infrastructures, and more!
Discuss ideas and business model around WEB 2.0 in the World Fashion Market and/or the World Fashion Industry.
Mikhail Panchenko (New Relic), Simon Batistoni (Yahoo! Inc (Flickr))
Spam is the unpleasant, grimy underbelly of the social web. Social sites cannot afford to ignore spam; it damages their credibility and ruins the user experience. This talk will detail the lessons of Flickr's past false starts in fighting spam, as well as what we are doing to be more efficient at curtailing it. We will cover both technical and human sides of the problem and some solutions.
Moderated by: Kristin Oberhaus
In a world where the internet is driving all things digital to free, why does it make sense to pay someone to increase the discovery of your application? In the virtual landscape, what are the scarcities that are created by the over-abundance of free? More importantly, what is the value of the scarcity? How can "free" be a successful part of your business model?
Moderated by:
Ekaterina Walter (Intel)
Panelists:
Angela LoSasso (Hewlett-Packard, Co.), Chelsea Marti (TurboTax), Scott McIlnay (Department of the Navy), Victoria Ransom (Wildfire Interactive), Jeff Widman (BrandGlue.com)
Presentation: external link
Ever wonder how brands turn regular customers into loyal advocates? Join this panel of seasoned social media practitioners from Intel, HP, and others as they discuss Facebook lessons learned in the real world, including how to build long-term relationships with customers, encourage deep interactions with fans and innovative ways of incorporating Facebook into your integrated marketing strategy.

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Drew Houston (Dropbox), Adam Smith (Xobni)
Many products launch, but few reach widespread adoption. Learn how the founders of Dropbox and Xobni attracted millions of users within the first two years of launching their products on a $0 marketing spend. Topics include practical tips on how to encourage word of mouth, build buzz and attract PR, and create products that people love.

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Matt MacLaurin (Microsoft FUSE Labs)
Social Search is getting some buzz , but it’s hard to pin down exactly what we mean when we say social search. Is it searching my social network? Using my social network to search the web? Searching for new friends? Social search is clearly going to be a big deal, but where we’re going to be in 3 years with social search is very hard to define.
Join us for happy hour and a Cinco de Mayo Celebration at Eve Lounge (within walking distance of Moscone).
Angelika Geiger (Germany Trade and Invest GmbH)
Germany’s well-diversified economy has allowed it to weather the economic crisis of the past year much better than many of its European neighbors. This session takes a closer look at Germany’s ICT industry and explores its various segments to showcase the latest technologies being developed there.
Jason Grigsby (Cloud Four)
Learn the *DOs* and *DON'Ts* of a Successful Mobile Strategy. Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads. Android devices are now available on every major carrier in the United States. And the mobile web once again doubled last year. People and businesses are waking up to the reality that *mobile is the next big thing*.

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Tamara Adlin (adlin, inc.), Vanessa Fox (Nine By Blue)
Search acquisition and search engine optimization (SEO) aren't about getting eyeballs to show up at your site, they're about getting the *right* visitor to your site and keeping them there. Vanessa Fox is a search acquisition superstar, and Tamara Adlin is the shizzle when it comes to practical, business-driven persona methods and user experience strategies.
Dion Almaer (Set Direction), Ernest Delgado (Google, Inc.), Ben Galbraith (Google), Joshua Marinacci (PubNub)
Presentation: external link
Paper: Hands-on HTML 5 Paper [PDF]
The Ajax revolution saw a sea change in web application development. By taking advantage of long-dormant browser capabilities, we were able to take our craft to new levels with HTML5. This workshop will go through the new capabilities in HTML5 and show you how to build amazing applications today.

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Peter Lubbers (Kaazing ), Brian Albers (Kaazing )
In this session, Brian Albers and Peter Lubbers— co-authors of Pro HTML5 Programming (Apress, 2010)—will demonstrate the powerful simplicity of HTML5 Web Sockets, using real-world examples.
Jenny Lam (Jackson Fish Market)
Most folks building websites and software will nod their heads in agreement when someone makes the argument that visual design is critical to a great experience. And yet, visual design is often applied after the fact to an already poorly designed website, and created by the lowest paid person on the team.
Jason Hoffman (Joyent, Inc.)
Many businesses are challenged when trying to make the reality of cloud computing meet the promise of cloud computing. They hope to eliminate the hassle of managing infrastructure, gets rid of up-front capital costs, and make it possible to scale applications worry free-- but they hit roadblocks not the way.
Paul Yiu (Bing)
When building solid customer relationships and brand awareness through social media channels, it's difficult to rise above the overwhelming amount of data. Paul Yiu, group program manager behind Bing’s real-time and social efforts, will take you deeper down the social media rabbit hole and arm you with actionable advice about how to maximize your content for the real-time spectrum.
Tania Yuki (comScore, Inc.), Ivan Askwith (Big Spaceship), Alex Barkaloff (Lionsgate), Kevin Townsend (Science + Fiction)
The convergence of digital media and the increased popularity of transmedia storytelling demands better gadgets, apps, set top boxes and devices. But what do people really want, and how can we ensure that our strategies keep pace with changing needs? comScore’s Tania Yuki will unveil fresh insights about how best to capture the increasingly fragmented attention of TV and video viewers.
Eric Meyer (Complex Spiral Consulting)
It's become somewhat fashionable of late to refer to HTML5 and the web stack as a "Flash killer". The Flash/Flex community, understandably, has not suffered this kind of talk quietly. The ongoing absence of Flash from Apple's wildly popular portable devices has only fueled the fire. Openness, stability, ubiquity, consistency, and security are all thrown around like the discs of Tron.
Tom Croucher (Uber)
Presentation: external link
I have made a map of everything involved in getting from your computer, via your ISP, to a web site and back. It's exhaustive, but that's the point. Where the heck should we optimize? This talk will take the audience on a journey through the guts of the internet to learn how and where to optimize for speed.

Presentation

June Cohen (TED Conferences)
In 2006-- after 22 years as an exclusive, expensive event --TED began releasing talks from the conference online, for free. Rather than sinking TED's business model, this strategy of radical openness grew its audience from 1000 attendees to 150 million users worldwide, evolving the organization from an event to a global platform for spreading ideas.
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Join us for another Ignite San Francisco, the official kick-off event for Web 2.0 Expo.
Moderated by:
Sean Power (Watching Websites)
Panelists:
Marcel LeBrun (Radian6), Daniel Lu (SlideShare), Marcus Nelson (Salesforce.com), Dharmesh Shah (HubSpot)
There's an increasing amount of debate in the industry over the merits of capturing granular data over aggregate trends. On one hand, granular data gives you the power to understand a single user's actions and intent. On the other hand, metrics revolving around individuals give you indicators, not predictors. Is the notion of "follower count" today's equivalent of yesterday's "website hit"?
Moderated by:
Tom Coates (Thington Inc.)
Panelists:
Alok Deshpande (Loopt), Michael Higgins (Rhiza Labs), Jenny Lam (Jackson Fish Market), Brett Lider (Google, Inc.)
Is it more than just a big iPhone? Thousands of apps have been created for the new tablet device. Some companies have chosen to stay on the web while some have poured resources into a native app. What are the design considerations? How are the apps different from their iPhone and Android cousins? Join four iPad app designers as they discuss their product and the thinking behind it.
Moderated by: Brian young
A discussion about patent strategies and issues for web 2.0 companies will be provided. Questions and concerns will be addressed by a patent lawyer with over a decade's experience helping startups and large corporations.
Raven Zachary (Small Society)
Apple is positioning the iPad as a new category of mobile device between a smartphone and a laptop, and better at a set of key tasks than either of them. It is a device more intimate than a laptop and more expansive than a smartphone. iPad is Apple's answer to the rapidly growing Netbook segment, but more than that.
Aaron Springer (iStockphoto), Kelly Thompson (iStockphoto)
iStockphoto changed the image industry forever by democratizing access to great imagery for everyone at affordable prices in 2000, creating the microstock industry and connecting community artists directly with buyers online.
Chris Saari (Yahoo!)
Addressing latency is what drives much of the real time web revolution as we know it today. From Twitter’s up to the moment updates, to Google serving a search result in the blink of an eye dealing with latency is the key to keeping the web, and your own computer, running quickly. Learn how to conquer latency for building fantastic products by looking at examples from around the industry.
Marshall Kirkpatrick (Little Bird), Ellen Pack (Elance, Inc. ), Brian Singerman (Founders Fund), Lev Mazin (AskYourTargetMarket.com), Mike Courtney (AskYourTargetMarket.com), Jeff Boudier (Stupeflix), Nicolas Steegmann (Stupeflix), Francois Lagunas (Stupeflix), Patrice Lamothe (pearltrees), Francois Rocaboy (pearltrees), Edward Balassanian (Strings.com), Adam Blum (Rhomobile), Lars Burgess (Rhomobile), Ahmed Siddiqui (Go Go Mongo!), Baoshi Yan (Engleasy)
American Idol but for startups? Yes, that's right. With a panel of industry experts providing real-time feedback and a People’s Choice Winner, you can't miss Launch Pad, Web 2.0 Expo's live demo program.
Anthony Franco (EffectiveUI), Kelly Goto (gotomedia, LLC), Christopher Bevel (FedEx Services), Adam Burrell (Navy Federal Credit Union), Paul Levine (National Geographic), Drew Onufer (National Geographic)
The importance of (UX) is at the forefront of technology trends and applications. Users not only expect it, they demand it. The “UX factor” can make (or break) any software’s viability and appeal — whether it’s for the Web, mobile or desktop. In this workshop, experts Kelly Goto and Anthony Franco team-up to present design, research and process strategies to help you put UX theory into practice.

Presentation

Dan Olsen (The Lean Product Playbook)
Is the product you're building what customers really want? How do you know? Come learn best practices in Lean Product Management. This session will cover how to understand customer needs, product design, usability testing, how to parse user feedback, and using metrics to optimize your product.

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Eric Ries (Lessons Learned), steve blank (Stanford/Berkeley/Columbia), Matthew Brezina (Xobni), Jeff Clavier (Softtech VC), Sean Ellis (12in6), Josh Kopelman (First Round Capital), Dan Martell (Flowtown), Dave McClure (500 Hats), Ann Miura-Ko (FLOODGATE), Hiten Shah (CrazyEgg / KISSmetrics)
New product introductions are hard, scary, and often total failures--even if they're on time and on budget. This event brings together the leading thinkers and practitioners of the Lean Startup movement, which lays out a new path for product development. The goal is to provide a complete introduction to the theory as well as a grounding in advanced techniques that you can put to immediate use

Presentation

Wondering how to reach diverse audiences using social media? Find out what companies like American Airlines, the NBA, PepsiCo., and Unilever are doing to engage multicultural consumers. Learn about the attributes and value systems of multicultural social media users, and get started developing culturally relevant campaigns that will result in strong reverberations in varying markets.

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Wade Minter (Custom Communications)
In this session, Wade Minter, cloud integration consultant for Rackspace Hosting, the leading driver of open cloud development, will discuss the history of the cloud and Web 2.0 applications while also speaking to how best to integrate the cloud into one’s application architecture through open APIs to enable dynamic, social and interactive features required in Web 2.0 applications.
Melissa Jordan (Bay Area Rapid Transit), Tristan Walker (Foursquare Labs, Inc)
Location-based services are changing social media marketing in a big way. The phenomenon of the real-time “check-in”-–and the value associated with it-–give marketers a rich new vein of customer interaction and information to tap. Foursquare is a leader in the growing space of location-based services, and BART was one of their first brand partnerships.
Lili Cheng (Microsoft)
Keynote by Lili Cheng, Microsoft.
Lukas Biewald (Weights & Biases)
New technologies let thousands of people collaborate almost instantly. This session, led by CrowdFlower, a rising startup in the sector, will look not at how these new crowdsourcing technologies are being applied to social problems and business problems alike--with innovative processes and surprising results. We'll also look at the sometimes-shady side of the sector.
Moderated by:
Jessica Vascellaro (Wall Street Journal)
Panelists:
Bernard Gershon (GershonMedia, LLC), Tristan Harris (Apture), Heidi Perry (ShareThis), Darian Shirazi (Fwix)
News corporations and small bloggers alike are thinking twice about being indexed on Google. So what does a Googleless Web 2.0 content economy and its viable business models look like? What's the impact on journalists and publishers? From real-time aggregation to monetization and distribution, join a panel of successful companies working beyond Google in an adjacent media world.
Moderated by:
Brady Forrest (O'Reilly Media, Inc.)
Panelists:
Nicole DeMeo (SachManya LLC), Elad Gil (Twitter), Steve Lee (Google), Martin May (Brightkite)
iPhone and Android will change the social media landscape by allowing location based social services. We will discuss how location can be used as a tool for social media products, how to monetize location based apps, and what tools are available for building location into your app or service.
Moderated by:
Brad Stone (New York Times)
Panelists:
Anamitra Banerji (Twitter), Tobias Peggs (OneRiot), Eric Picard (Microsoft), Brian Pokorny (DailyBooth), Christina Wodtke (Wodtke Consulting)
Join panelists from Microsoft, MySpace, OneRiot, Twitter and an angel investor as they introduce new monetization opportunities for the realtime web ecosystem, outline new advertising systems created to capitalize on today’s hyperfresh web, and debate the best way to optimize this experience for both consumers and advertisers.
Cary Rosenzweig (IMVU, Inc.)
What does it take to build a successful virtual goods business? With the most successful user-generated virtual goods system in the world, supported by the world's largest catalog of virtual goods (over 3 million), IMVU, a leading 3D virtual world and social network, knows how to do virtual successfully.
Ken Schafer (Tucows)
What role should web addresses play now that the web is about contribution as much as consumption? When creating a web app, should we think of the naming conventions we adopt as technical details, marketing opportunities, or that ever-elusive Web 2.0 revenue model?
Conleth O'Connell (Open Text)
The rules of engagement have changed and organizations today are looking at Social Media to help drive business results. When executed properly, Social applications can transform an organization. However, achieving success in this new world is not without some level of risk.
The Fraunhofer Heinrich Hertz Institute, Germany Trade & Invest, and the German American Chamber of Commerce, Inc., California Branch cordially invite you to an evening reception on the occasion of the Web 2.0 Expo.
Charlene Li (Altimeter Group)
The biggest barrier to the adoption of social technology in an organization is resistance to being open--a fear on the part of leaders that if they let go of control, chaos will ensue. This presentation will highlight lessons from a new book, "Open Leadership" that looks at a new paradigm for strategy and business.

Presentation

Christian Coly (Parrot)
The days of multiple gadgets, devices and laptops are numbered. Today’s consumers are looking for technology that works across any platform and can control multiple devices. Parrot North America executive, Christian Coly will address how video gaming convergence will get American families off of the couch and even outside to reinvigorate play.
Come party with Tableau Public and ReadWriteWeb along with other Web 2.0 attendees on the terrace deck of the InterContinental hotel, across the street from the conference. There’ll be music, food, drinks, prizes, and more.
Moderated by: Brent Lee
Individuals will increasingly own more and more of their personal health data in the future. What emerging tools and technologies will use our most personal data? How does this newfound ownership affect how we take care of ourselves? Users will enjoy greater control and access, but ultimately, what does this all mean in relation to staying healthier?
Kendra Markle (Stanford Prevention Research Center)
This workshop teaches the principles of persuasive technology, the art and science of motivating and influencing users. We’ll cover recent brain science research and persuasive technology techniques (tailoring, surveillance, conditioning and more). We’ll break down examples, complete many small exercises and provide a design process and set of tools you can use to make your work more persuasive.
Elizabeth Lawley (Rochester Institute of Technology)
Creating vibrant local communities online is a growing user expectation yet remains a complex task. Liz Lawley, director of the Lab for Social Computing at the Rochester Institute of Technology, shares insight into the alternate reality game her team built with the local newspaper and how to create a compelling local experience for consumers that melds online interaction with offline engagement.
Andrew Bridges (Winston & Strawn, LLP), Lauren Gelman (Blurry Edge Strategies), David Hornik (August Capital), Raman Khanna (ONSET Ventures), Brian Knapp (Loopt), Nicole Ozer (ACLU of Northern California)
Expensive lawsuits, bad press, being hauled to Washington for government investigations –not conducive to business success. Get the inside track from VCs, privacy officers, and lawyers at the ACLU about how to bake good privacy and free speech into the business and product development process and make those early decisions that are good for users and the bottom line.
PrivacyCamp is an “unconference” - a space to meet with, discuss, debate, and share knowledge about privacy and social networks with engineers, privacy advocates, academics. Join us on May 7 after the Web 2.0 Expo in San Francisco and help us define the dialogue. We’ll meet in the morning to determine the day’s agenda and topics, and then break out into groups for sessions.
Chris Griffith (Nortek Security & Control)
Today's web and mobile devices are full of examples of great user experiences. But what is the key to those experiences? Is it using Flash? AJAX? Silverlight? Who knows? The true key to the success of those projects is that they first were prototyped. By building prototypes, designers and developers are "able to explore strange new ideas and to boldly go where no project has gone before".
Paul Trani (Adobe Systems Incorporated)
The bar is being raised on many fronts. Consumers expect content to "be there" on their device and they expect a consistent user experience within context of the medium. Designers and developers want to be able to meet these needs without recreating content per device. In this session you will see Adobe Creative Suite 5 create experiences for the web, desktop and mobile devices!
ReadWriteWeb Mobile Summit, An Unconference, May 7th, Computer History Museum in Mountain View, CA. ReadWriteWeb is hosting the smartest people in mobile and you for a wonderful day of brainstorming and innovation in action.
Kevin Hoyt (Adobe Systems, Inc.)
A lack of foresight, or simply inexperience, can lead to serious Rich Internet Application (RIA) architecture problems. This session will explore some of these problems and their solutions. We will start by thinking about efficient user interface (UI) delivery and rendering, move to examining large scale data delivery, and close with a round-up on topics like service versioning and data security.
Dave Wolf (Cynergy)
The session will provide an overview Microsoft Silverlight technology and how it enabled eBay in building a listing application for Casual sellers on top of eBay APIs. The session will talk to Silverlight features that allow developers and designers to build rich cross-browser and cross-platform applications using the same tools and technologies that are familiar to .NET developers.
Chris Palmer (iSEC Partners)
Experience shows that a wide range of application security problems are still vexing developers, businesses, and users. In this workshop I demonstrate techniques and provide freely-usable code for solving many of these problems.
Eric Enge (Stone Temple Consulting), Rand Fishkin (SEOmoz), Stephan Spencer (The Art of SEO), Jessie Stricchiola (Alchemist Media, Inc.)
Whether you are a developer or a marketer, a seasoned expert or a newbie, this workshop is for you. We will run through all the different requirements for a website that will ensure SEO success — from crafting content and code for search engines to essential tools and methodologies.
Come hang out with us plus other uber cool designers, developers, product managers, entrepreneurs, VCs, marketers, business strategists and everyone who is embracing the opportunities created by Mobile technologies, plus the [Startup Digest] co-founders, BizTechDay founder, everyone from SFentrepreneur and Web 2.0 Expo.
Rashmi Sinha (SlideShare, Inc.)
Checkins are the new coupons. Bit.ly links are the new affiliate links. Social startups are slamming up against (and reinventing, repurposing, or disrupting) old business models. There are many reasons to launch a performance business model like lead generation. However you need the right mix of factors for it to work. Learn from SlideShare’s experience with LeadShare to how to make it work.

Presentation

Moderated by:
John Davison (GamePro Media)
Panelists:
Omar Abdelwahed (Ubisoft Entertainment), Ilja Rotelli (Wizards of the Coast), Eric Todd (Playdom), Simon Jeffrey (ngmoco:))
Social games have become mass market. Facebook alone has many millions of daily active users checking on their farms' produce, making sure their virtual cafes are clean, and conspiring their next mob hits. Revenue projections are equally exciting, but difficult to confirm. We'll examine the social games landscape and discuss the details of successful game development.
Amitt Mahajan (Zynga)
Amitt Mahajan will discuss how to design and develop big social games that reach millions of users daily. Examples from the Facebook game FarmVille and Zynga’s other top games, are used to illustrate ways to capture large audiences and retain them.
Mike Gotta (Burton Group), Alice Wang (Burton Group)
As social media solutions become more complex, IT organizations are becoming more involved to work with business strategists on ways to mitigate risks. Security, compliance, confidentiality, data loss prevention, brand reputation, and human resource concerns (i.e., ethics/conduct) are issues that organizations cannot ignore.
Moderated by:
Richard Jalichandra (Technorati)
Panelists:
Catherine "Cat" Spurway (PointRoll), Chris Jaffe (Yahoo! Inc.), Adam Taisch (Sprout Builder)
"Social" means different things to different people in the online display advertising space. This panel is challenged to identify what "social" means for online advertisers and how next generation of online advertising will integrate social content and connectivity. And, where is the line between social relevancy and anti-social practices that use personal information inappropriately?
Rebecca Thorman (Alice.com)
This session will teach attendees how Alice.com successfully validated an unknown brand and built recognition, affinity and trust with key influencers through an integrated social media strategy. The key points will include: - How to introduce an unknown brand to key influencers - How to build an integrated social media strategy - How to keep the momentum and generate enthusiasm
Startup Weekend is a 54 hour event that provides networking, resources, and incentives for individuals and teams to go from idea to launch. Get connected with local developers, innovators and entrepreneurs the weekend before Web 2.0 Expo begins.
Tim O'Reilly (O'Reilly Media, Inc.)
Keynote by Tim O'Reilly, founder and CEO, O'Reilly Media.

Presentation

Moderated by:
Natalie Petouhoff (Ex Forrester Research)
Panelists:
John Belanger (Yahoo! Inc.), Jaeme Laczkowski (LeapFrog Enterprises, Inc.), Keith Redfield (Juniper Networks), Lois Townsend (Hewlett Packard Consumer Support)
This panel will define what Web 2.0 and enterprise social communities look like today, discuss the basis for deriving business value from them, and also talk about how these communities are the future of customer support. The panel will also explore how Web 2.0 communities and Social CRM will not only improve services, but also deliver innovation and brand promotion.
Elena Fersman (Ericsson)
What do mobile developers want? Some maybe want to learn about new cutting-edge technologies and influence the development of new APIs. Some just want to make money from existing commercially available APIs. But not everyone wants to be tied up to only one application store - why not target several at one shot?

Presentation

Clara Shih (Hearsay Labs)
Presentation: The Facebook Era Presentation [PDF]
Keynote by Clara Shih, The Facebook Era.
Steve Souders (SpeedCurve)
Starting at Velocity 2009 major web companies have shared how making their web sites faster resulted in increased revenue, improved user metrics, and reduced operating costs. Latency has become a part of Adwords Quality Score, ad exchange realtime bidding, and Google search rank, resulting in dramatically larger audiences for web sites and ad networks that are fast.

Presentation

Christopher Brown (Opscode)
While everyone has been loudly arguing the hype and kicking the tires, cloud computing has been quietly teaching us some valuable lessons. Which vendors or APIs succeed in the marketplace will be less interesting than the improved infrastructure, application architecture and even corporate IT deployments made possible by what we've learned.
Adam DuVander (ProgrammableWeb)
Thanks to widespread mobile growth, location is returning to the web and it's more than a simple map mashup now. There are many powerful services available to store, access and present geographic data--on your desktop, laptop and mobile devices. Find your user's location, access your geo database in the cloud and, yes, put it all on a map.

Presentation

Moderated by:
Jason Grigsby (Cloud Four)
Panelists:
Matt Galligan (SimpleGeo), Scott Kveton (Urban Airship, Inc.), Henri Moissinac (Facebook)
Few mobile apps are useful without the web. There's a new layer in the cloud aimed specifically at mobile developers. Sometimes built on top of AWS these web services are designed specifically to make an mobile app scale. These companies handle the new CRUD of dealing with location data, notifications, user connections and let mobile devs focus on the client.
Russ Unger (18F), Todd Zaki Warfel (Messagefirst), Fred Beecher (Evantage Consulting)
This workshop will be presented in two parts and will revolve around a single design problem. When the workshop begins, the leaders will present the design problem to the participants. In these groups, attendees will tackle the design problem through sketching and review sessions. At the end of the sketching activity, the teams will each choose their best sketch and will refine a final solution.
Danny Sullivan (Search Engine Land) Moderated by: https://www.youtube.com/v/ZmbnwAqh6qI
Are search engines content "vampires" that should be feared, sucking content owners dry and providing little value in return? Or do they operate well within "fair use" and provide far more reward to content owners than traditional media outlets do?
Alexa Andrzejewski (Foodspotting)
What kind of experience do you want to create? Having a concrete answer can set your startup apart and drive design decisions. Whether you have an established product or an idea you can't wait to get off the ground, this workshop will equip you to craft a concrete experience vision that can drive development and ensure that the experience surrounding your product is not accidental.

Presentation

If building the Web of tomorrow is your passion, this tweet-up is for you. Opera Software warmly welcomes you 39 stories above the the streets of San Francisco to talk all things Web.
Rebecca Weeks Watson (gWallet, Inc.)
Online gaming, social media and ecommerce companies are generating substantial revenues through micro-transactions for virtual currency. Research analysts predict this booming model will eventually outgrow traditional advertising and freemium models.
Toby Segaran (Google), Jesper Andersen (Bloom Studios)
This workshop will cover free visualization tools such as R, processing, canvas, matplotlib, google widgets and many others to show you how to create great visualizations. It will also take you through the steps of getting and cleaning that data, and give you ideas of the best way to display all different kinds of information, be it numeric, geographic, temporal, topographic or networked.
Anthony Franco (EffectiveUI)
There are many ways to successfully design and develop software, yet even more ways to fail. Under the polite umbrella of “lessons learned,” we explore the pitfalls of inefficient workflows, worst practices and poor communication that will ensure the demise of any software project. You will take away valuable information about what NOT to do when expecting to get decent software out the door.
Ayat Shukairy (Invesp)
Sure, you know how to create standard reports, but what can you do if you really dig into the analytics? In our session, we’ll show you how to easily create in-depth analytics reports using a variety of sources. Our top 10 customized analytics reports include a motive analysis, click through rate analysis, member vs. non-member analysis, and much more!
Matt Holitza (IBM Rational), BRIAN Jenius (IBM Rational)
The billion user internet is transforming business models from “cathedral and bazaar” supply chains to “long tail” business models. How can we apply the lessons of Web 2.0 transformation to the software development domain? In this presentation, we explore highly collaborative approaches to software delivery powered by the Rational Jazz solution for collaborative ALM.
Jeff Pierce (IBM Research - Almaden )
Keynote by Jeff Pierce, IBM Research - Almaden.
Hey, looking for something to do mid-Web 2.0 Expo??? Come Tweet up with Cisco! Grab a beer and some good food and hang out with your friends at the View Lounge in the SF Marriott Marquis on Wednesday night. We’ll be showing some of our new application and Flip video demos. See you there!
Join Enterprise Ireland in the View Lounge on the 39th floor of the Marriott Marquis for a Tweet Up.
Peter Merholz (Adaptive Path)
Your customers lead multi-channel lives. So why are you focused on just one? In this talk, Peter Merholz will lay out a strategy for "Web + 1", connecting the web to other service touchpoints, and how to address the organizational challenges in doing so.
Cordell Ratzlaff (Kapitall)
Few things are as uninspiring as a traditional financial services web site. Borrowing techniques from video games and social networking, Kapitall aims to transform the way we learn, collaborate and trade. We’ll show how we designed a user experience that gets people actively engaged in what many find to be a complicated and intimidating process.
Moderated by: Larry Chiang
This panel will be moderated by Larry Chiang and he has a track record of recruiting industry leading VCs. This session will be extremely edgy, honest and transparent. Consider this your special invite into a secret society of entrepreneurs.
Mark Halvorson (Atlassian)
Presentation: external link
Most Web 2.0 companies take months of hard planning and work. But what does it look like when you have to develop 6 new technology startups in just 48 hours? And what if those 48 hours were on-board a bus driving at 60mph from San Francisco to Austin with 26 strangers? That's what happened to me and 25 other intrepid (foolish?) San Francisco-based technologists as we made our way to SXSW 2010.

Presentation

Neil Patel (KISSmetrics)
Because the web is changing companies can no longer just track things like pageviews and conversions. You have to start tracking the people that visit your website so you can get a better understanding of their motives and behaviors. Without tracking the individual user you will never get to understand what truly causes them to convert.
Allan Haley (Monotype Imaging)
Typography has often been a thorn in the side of Web designers who have traditionally been confined to a limited number of system fonts or forced to embed type within graphics. New technologies promise to bring Web designers the same level of typographic choice and freedom that print designers enjoy. Discover more about the emerging world of Web typography how it will impact you.
Moderated by:
Jeff Veen (True Ventures)
Panelists:
Stephen Coles (FontShop/Typographica), Paul Irish (Google Chrome)
After 15 years of contenting ourselves with system fonts, type in images, or hacks with Flash, we can finally use real fonts on the web. With broad browser support for CSS @font-face, a new era of web typography is dawning. But that's only the beginning. New technical hurdles, new font formats, and new licensing restrictions need to be considered.

Presentation

Adam Trachtenberg (LinkedIn)
If we learn best from failure, then this talk is your opportunity to get a PhD in what not to do in a Developer Program. Though real world examples, hear the mistakes others have made and how they diagnosed and repaired them. API providers, share your stories and learn what you're doing wrong -- and how to fix it. API consumers, see where you're being mistreated and fight back!
Web2Open is Web 2.0 Expo's "unconference"- a free, community-driven event happening at Moscone West, where you can connect with other participants to discuss Web 2.0 topics and questions.
Web2Open is Web 2.0 Expo's "unconference"- a free, community-driven event happening at Moscone West, where you can connect with other participants to discuss Web 2.0 topics and questions.
Tuesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
Wednesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
Thursday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
Moderated by: Sidda Eraiah
HTML 5 Websockets not only provides a full duplex communication channel in your web browser but it saves you a lot: 1. less network traffic for getting data in your web application 2. low latency 3. better scalability 4. brings live data in your application 5. saves operations costs A real time chat application will be developed in the session to demonstrate these points. Q&A
Michael McKenna (Yahoo! Inc.)
What does it take to create great global Web 2.0 applications? Its not just cool Ajax and Mashups, but requires careful attention to flexibility in the interface, legal issues, content management, and cultural design. Find out what they do at Yahoo! to manage the process of creating an awesome experience for every culture.
Moderated by:
Eric Wilhelm (Instructables.com)
Panelists:
Armen Berjikly (Experience Project), Heather Hilleren (Local Dirt), Rich Reimer (Grouply)
2009's drastic reduction in online advertising forced us to rethink Instructables' ad-driven business model, and quickly build new revenue generating products, primarily in the form of paid subscriptions. This panel discussion will investigate the changing business models of Instructables and three other small web-based business.
Moderated by:
Alistair Croll (Solve For Interesting)
Panelists:
Adrian Cole (jclouds), Jeremy Edberg (MinOps), John Fan (Cardinal Blue Software), Eran Shir (Dapper)
What's most important in clouds? What killer features are missing, and what should clouds offer next? This panel will bring together heavyweight end users to look at the limitations of on-demand computing platforms today, and to suggest what needs to be built next in order for developers to truly embrace elastic computing.
Moderated by: Larry Chiang
This session is all about business tips, strategies, techniques and ideas are not taught in b-school. Harvard Business School featured Larry Chiang on the cover of Harbus. Chiang speaks at Stanford, mentors CS majors and even does sales training for the Stanford Daily. Expect to laugh and learn and get your entire ROI from Web 2.0 Expo expenses in about 50 minutes.
Moderated by:
Dion Almaer (Set Direction)
Panelists:
Ben Galbraith (Google), Douglas Crockford (Author), Brendan Eich (JavaScript), Charles McCathieNevile (Opera Software), Alex Russell (Google), Giorgio Sardo (Microsoft Corporation)
As browsers become the most important piece of software you will use, what can consumers and developers expect to be in the next generation of browsers. What will the top browser makers think of next and how will it be implemented? The panel will have the top movers and shakers of the browser industry who will butt heads to predict the future.
Erin McKean (Google | Wordnik)
Keynote by Erin McKean, Wordnik.
Come Celebrate With Us! Cast your professional net(work), catch a private screening of our first TV commercial and rock your boat to the hot new Zoosk Girl single from T-Pain and Flo Rida. You can dip into rare edible delicacies from the deep...curious? And if the mood grabs ya, you can drink like a fish at our open bar!
At Web 2.0 Expo Zoosk is connecting great ideas to powerful minds in the investment community. The VC and Start-Up “dating” service allows hungry start-ups to pitch their idea in a one-on-one date format. No PowerPoint demos, just you, your pitch, your wits, and three minutes of a respected VC’s time.
Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.