Presentations: Fundamentals

Web 2.0 has many component parts. The core concept of the Web as a platform continues to evolve, and recent developments in cloud computing and platform-as-a-service are building out Tim O’Reilly’s original definition. We’ll discuss the state of the art and the relevant open questions around the building blocks of Web 2.0: user-generated content, tagging, collective intelligence, co-development with your users, cooperation, identity, trust, transparency, and data ownership and access. This track is designed to help those newer to Web 2.0 understand how to bring the core concepts of Web 2.0 together to deliver a great web application.

Site isn't being indexed fully? Experience a huge drop in rankings or traffic? This session provides a step by step checklist for diagnosing site issues using freely available tools.
The business landscape has changed dramatically over the last year and Web 2.0 concepts have only become more important factors for driving business survival and success. This informative session takes a deep dive into practical and potent techniques that can be used to rapidly energize every organization with new innovative techniques for cutting costs, driving growth, and spurring innovation.
Twitter is a great way for small companies and big brands alike to connect with customers. This session will look not only at businesses that are using Twitter for effective customer-facing communication, but also at companies that are integrating their products with Twitter.
An anti-pattern is a design pattern that appears to be a good idea but is ineffective or far from optimal in practice. It often takes you from a problem to a bad solution. This session will discuss the business value of Web 2.0, ROI, metrics, and cover 2.0 anti-patterns observed in global enterprises by an IBM consultant, along with recommendations on how to avoid common pitfalls.
As more and more content is shared in near real-time, we need new models for understanding what's important. Understanding influence is a powerful approach for making sense of what's being shared and what should be on top. In this session, you'll learn about detecting influence and using it for discovery, recommendations and social interestingness in the applications you're designing.
Interpreting business and social data can help us understand a huge range of subjects including political impact and environmental concerns. In this talk I aim to give you some ideas of what free data is out there and some ideas of how you can use it to do interesting things.
Success in standards requires not only great technology, but diplomacy, comprise, and even lawyers. Standards can influence your project’s features and designs. Sometimes they line up with your projects, sometimes lead the way, and other times hold you back. This panel will explore how standards are developed, how they can fit or clash with your project, and how you can get effectively involved.
The success stories of Web 2.0 are built on social networks and crowd sourcing models that depend on user participation, user generated content and user voting/rating systems. The trust required for these models makes them vulnerable to spammers, scammers, hackers and botnet operators who want to exploit Web 2.0 sites for personal gain.
Presentation: Sync'ing Suspicion Presentation [ZIP]
This talk describes the technical considerations Evernote made in designing a hybrid client-Web service.
David Weekly will talk candidly about how PBwiki's business model evolved over the past four years, including a candid look at how his geek instincts both helped and hurt during this long process. This talk will be especially useful for technical founders who are wondering to what extent they need to incorporate traditional business management into an engineering-driven company.
Web 2.0 technology has had a direct impact on media and society with blogs, YouTube, Facebook, MySpace and others. Now, we are seeing adoption of Web 2.0 tools and culture in the business context as companies seek to harness these forces. What will the impacts be? How quickly will companies adopt new tools, and which ones? What can we expect in ten years? What should businesses do now?
Ever found yourself checking email during a presentation or sending IMs to the person sitting next to you. Sure, we’ve all done it. Information abounds and so does the continuing need for it. So in this information and attention deficit age, how do we transform presentations from a one-way lecture to an informative, engaging and collaborative experience?
Current and NPR are the first major media API that open up substantive original news and other information for online re-use by other parties. Discover how this open distribution is working, and what opportunities and challenges it creates for everybody from bloggers to other mainstream media.
So you want to add video to your site or make better use of your existing video assets. But where do you even start? On this panel, we let the platform providers duke it out for your attentions. We'll talk about formats, mobile, plug-ins, and business models.
Location aware websites can provide users with rich social connectivity, useful content, efficient movement around their environment, highly targeted advertising, and more. Building on this session from Web 2.0 Expo last year, we will discuss the new W3C Geolocation API, location-aware browsers and other available tools that can add location to websites and applications.
  • 3Tera, Inc
  • Ascentium
  • Awareness
  • HiveLive, Inc.
  • ImageSpan
  • Jive Software
  • Juniper Networks
  • Kapow Technologies
  • Keynote Systems
  • LithiumTechnologies
  • Nokia
  • nomee
  • Qtask
  • Rackspace Hosting
  • Remy
  • TamTamy
  • Vignette
  • Yola (fka SynthaSite)
  • Znak
  • IBM
  • eBay
  • Microsoft Corporation
  • Adobe Systems, Inc.
  • EffectiveUI
  • Germany Trade & Invest
  • NeuStar
  • ONEsite

Sponsor & Exhibitor Opportunities

Natalia Dugandzic

Media Sponsor Opportunities

Matthew Balthazor

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo San Francisco? Send an email to:

Press/Media Inquiries

Maureen Jennings


Natalia Wodecki

Contact Us

View a complete list of Web 2.0 Expo contacts.