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Presentations: Focus on Social Platforms

This year Web 2.0 Expo has created three Focus Tracks emphasizing parts of the Web undergoing tremendous change & having significant impact on our lives: the Mobile Web, Social Platforms, and Web Operations . Each Focus Track is built on a comprehensive set of discussions in a core topic, with participation from experienced industry-leading speakers.

Focus on Social Platforms will happen on Wednesday and will have five sessions that cover the state of the market, and platform deep-dives (on OpenSocial and Facebook, and app design).

In this session, participants will learn how to build a multiplatform application, and the do's and don'ts of what it takes to design and implement engaging apps that are well received by a social network audience.
More information coming soon
“Who you know” is a key ingredient of a large number of socially enabled services; yet users are increasingly frustrated at having to re-establish relationships on every new site they visit. We’ll describe the social landscape today, the technologies that are changing what’s possible, and where the Social Web is headed.
Participants will learn best practices and hear case studies on how to design and distribute engaging viral applications on the social web.
What are the critical and necessary components of a highly successful social application? How do you design for both viral adoption and user engagement? How can you build an app that can easily be ported to new social networking environments?
Building apps for Facebook and MySpace have become all the rage, but how can you get people to build apps for your site? Learn the ins and outs of implementing the OpenSocial API into your web site.
This panel will examine the Facebook economy and the larger issues around social networks as infrastructure. How big is the potential? Who has seen success? What lessons have been learned?