Schedule: Marketing sessions

Marketing on the web is evolving rapidly. New tools emerge every day for deploying and measuring campaigns—along with new ideas and standards for success. This track sorts out the helpful from the hype, giving you new approaches you can act on right away and a glimpse of trends you can capitalize on in the next couple of years.

Add to your personal schedule
Location: Conference Room D Level:
Tags: analytics
Margaret Francis (Exact Target/ CoTweet), Susan Etlinger (Altimeter Group), Blake Robinson (False Idols)
Average rating: ****.
(4.00, 7 ratings)
n this workshop, we’ll examine how social media metrics are evolving, how leading brands are approaching the many challenges of social media measurement and which blend of quantitative and qualitative data can best illuminate online relationships. Read more.
Add to your personal schedule
Location: New York West Level:
Tags: enterprise
Melissa Parrish (Forrester)
Average rating: ***..
(3.57, 7 ratings)
The next digital decade will be of a scope too big for most firms’ siloed, understaffed, interactive marketing organizations. The future of interactive marketing is neither an ideal organization nor a set of characteristics to layer into a multichannel campaign. Rather, the future is for interactive marketers to master four directives: Customize, Optimize, Respond, and Empower. Read more.
Add to your personal schedule
Location: New York West Level:
Adrian Parker (RadioShack ), Eric Friedman (Foursquare)
Average rating: *....
(1.33, 6 ratings)
The future of retail lies in a brand’s ability to evolve with technology. Enjoy an interactive session--with lessons learned on what works and what doesn't--as a 90-year-old retailer and a hip tech platform come together to power real-time shopping. Read more.
Add to your personal schedule
Location: New York West Level:
Tags: enterprise
Dorie Clark (Clark Strategic Communications)
Average rating: **...
(2.75, 4 ratings)
In a world where perception rules, how can you use online communication to keep your company’s reputation safe? In this session with former presidential campaign spokeswoman Dorie Clark, you’ll learn how to prevent – or repair - communication crises. Read more.
Add to your personal schedule
Location: New York West Level:
Tags: startups
Kate Huyett (HowAboutWe)
Average rating: ***..
(3.00, 1 rating)
An intimate discussion of how new companies can tackle the most critical question of every consumer-facing app: How do we acquire users? The conversation will include a case study of what's worked and what hasn't for HowAboutWe.com, including marketing, paid acquisition, press coverage, social media & more. Read more.
Add to your personal schedule
Location: Conference Room D Level:
Jared Goralnick (AwayFind)
Average rating: ***..
(3.00, 3 ratings)
Email is the largest use of our time and most comprehensive database of our activities, but before recent changes to platforms like Microsoft Exchange and Google Gmail, we've had serious barriers to improving the email experience or leveraging its data. Jared Goralnick, Founder of AwayFind and Inbox Love, outlines this opportunity for customer acquisition, user engagement, and the future of email. Read more.
Add to your personal schedule
Location: Conference Room D Level:
Tags: mobile
lisa sullivan-cross (Dictionary.com)
Average rating: ***..
(3.00, 1 rating)
Learn how to quickly grow your mobile base and increase your revenue Share our success: What we found when growing from 0- 30 million installs, across the 4 major platforms, in just over 1 year Leverage the data: Product dev and marketing advice on tailoring apps for each platform based on usage data Bring in the revenue: Key tactics to get the most return from your mobile channel Read more.
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.