Marketing conference sessions

1:00pm–4:00pm Monday, 10/10/2011
Stephan Spencer (The Art of SEO), Mona Elesseily (Page Zero Media)
Make your PPC (paid search) and SEO (organic listings) marketing initiatives really hum! In this workshop, you'll learn what it takes to compete effectively. From workshop learnings, attendees will be able to incorporate practical tips, tactics, techniques and tools directly into SEO and PPC initiatives the very next day!
3:20pm–3:40pm Tuesday, 10/11/2011
Timothy Shey (YouTube Next Lab)
Online video is about uploading video and building audiences and businesses, right? Maybe last year. The latest wave of innovation in online video is reinventing sharing and enabling curation to create fresh and compelling entertainment experiences... something television pros might even call “programming,” and not the kind that involves lines of code.
11:25am–12:15pm Wednesday, 10/12/2011
Moderated by:
Rachel Sklar (Change The Ratio )
Panelists:
Ben Elowitz (Wetpaint), Vanessa Fox (Nine By Blue)
Come watch this lively and provocative debate between Vanessa Fox (representing SEO) and Ben Elowitz (representing SMO) as they duke it out about the merits of SEO vs. SMO.
  • Visa
  • IBM
  • HP
  • Microsoft Corporation
  • dynaTrace
  • EffectiveUI
  • Elastic Path
  • FireHost
  • IBT
  • Litle & CO
  • Plimus
  • Quest Software
  • Research In Motion
  • SoftLayer
  • Yottaa

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.