Presentations

Sarah B. Nelson (Hot Studio)
For designers, effective communication with teammates, business owners, and other constituents is 50% of our job but almost 0% of our training. User Experience pioneer Sarah Nelson shares 10 sure-fire techniques from her UX toolbox to help you develop good storytelling, persuasive arguments, and successfully create and advocate for the best user experience in your organization.
Håkon Wium Lie (Opera Software)
The Opera browser is one of the Web's best kept secrets. In this session, Chief Technology Officer Håkon Wium Lie (co-creator of CSS) takes you on a tour of some of the most surprising, powerful, controversial and unique features this Scandinavian web surfing tool has to offer.
Brady Forrest (O'Reilly Media, Inc.), Bret Taylor (Facebook)
Brady Forrest, co-chair of Web 2.0 Expo NY in conversation with Bret Taylor, CTO, Facebook.
Bre Pettis (MakerBot Industries), Esther Dyson (EDventure Holdings)
Esther Dyson, Chairman, EDventure Holdings in conversation with Bre Pettis, Founder, MakerBot Industries.
Jonathan Miller (News Corporation), Tim O'Reilly (O'Reilly Media, Inc.)
Tim O'Reilly, founder and CEO, O'Reilly Media, Inc. in conversation with Jonathan Miller Chief Digital Officer, Chairman and CEO, Digital Media Group News Corporation.
Anil Dash (Activate), Ryan Sarver (Twitter)
Anil Dash, Director, Expert Labs in conversation with Ryan Sarver, Director of Platform, Twitter.
Anil Dash (Activate), Ryan Sarver (Twitter), Bret Taylor (Facebook)
Anil Dash, Director, Expert Labs in conversation with Ryan Sarver, Director of Platform, Twitter and Bret Taylor, CTO, Facebook.
Ranjith Kumaran (YouSendIt, Inc.)
Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics.
Tobias Peggs (OneRiot)
This Web 2.0 Expo “Conversation” is ideal for brand managers and media executives to learn how to build brand awareness, community engagement and drive viral social sharing. This conversation will help the attendees explore, debate, and discuss new advertising and monetization models of the realtime web to help them get in front of the trends.
Josh Elman (Twitter)
Getting users into your site is nice, but it's just the beginning of turning those users into active users of your service. Hear about how we think about onboarding users at Twitter and learn some tools and techniques to help find the best ways to get users engaged with your service every day.
Kevin Weil (Twitter, Inc.)
In this talk we'll discuss tools like Hadoop and Pig that let you do large-scale data crunching in parallel. We will focus on platform-specific examples, as well as best practices gleaned from working with Twitter data over the last 12 months.
Tim O'Reilly (O'Reilly Media, Inc.), Fred Wilson (Union Square Ventures )
An announcement by Fred Wilson of Union Square Ventures, and Tim O'Reilly of O'Reilly Media, Inc.
Azeem Ansar (Flurry), Maggie Taylor (Skyhook), Gregor Hochmuth (Google, Inc. )
App stores provide a new revenue model for developers. Speakers from Skyhook and Flurry will share their research into Apple App Store and Android Marketplace trends with raw numbers and analysis. The session will end with Google's thoughts on its Chrome Webstore.
John Gruber (Daring Fireball)
Keynote by John Gruber, writer and publisher, Daring Fireball.
For most women, shopping is a form of entertainment, but currently, product discovery online is not very enjoyable. Aprizi is changing that with a mixture of personalization, curation, and UX simplicity. Aprizi focuses on the "long tail" of ecommerce, enabling discovery of the most interesting products/stores, rather than the biggest sellers. The website is in open beta.
Jeremy Edberg (MinOps)
A discussion of what online reputations means to you and your business.
Lynne d Johnson (Advertising Research Foundation), John Havens (Porter Novelli)
Lynne d Johnson, SVP of social media at the Advertising Research Foundation and John C. Havens, SVP of social media at Porter Novelli will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands.
Beebuzz lets offline and online retailers easily create and manage a rewards program. Signing up is free. Setting up the rewards program takes less than 15 minutes and requires no technical skills. Easy-to-use online tools simplify the management of all aspects of the program. An effective way to increase customer satisfaction, Beebuzz will help businesses turn customers into repeat buyers.
Todd Zaki Warfel (Messagefirst), Russ Unger (18F)
We call ourselves UX professionals, but don't show our work in public. It's time to nut up or shut up. This highly energetic session will provide an in-depth behind the scenes look at the process behind the design, including: research, IA/interaction design, wireframing/prototyping and visual design. The presentations will end with a time-lapse video of the entire process from start to finish.
Paul Mikesell (Clustrix, Inc.)
Clustrix CEO Paul Mikesell discusses the radical architecture behind a new clustered database system. Get the best of both worlds: the tremendous scalability and aggregate performance of key-value store systems AND the fully relational, ACID compliant and seamless deployment functionality of SQL databases. Sound too good to be true? Attend this presentation or visit our booth for a demonstration.
Seema Haji (Actuate Corporation)
BIRT, a leading open source Eclipse project founded and led by Actuate, is the premier development environment to present data visualizations in compelling ways via the web on any device. Actuate BIRT products add interactivity, dashboards, analytics, and deployment options for BIRT web and mobile applications.
Come join us after Ignite NYC for the The Bloggers School Web 2.0 After Party & Tequila Magazine Launch hosted by Agave NYC. Come taste some fine sponsored tequila brands and Southwestern cuisine. The first 10 people to arrive will leave with Tony Hsieh’s new book “Delivering Happiness," and the next 90 to arrive will have a copy delivered to their homes.
Calling all bloggers: Meet fellow bloggers while in town for Web Expo 2.0? Mix and mingle with a diverse group of bloggers at the First Annual Bloggers Soiree September 27. Meet bloggers from the worlds of technology, new media, social media, politics, entertainment, travel, etc. Don’t miss out!
Jonathan Stark (Jonathan Stark Consulting)
This workshop is for web designers and developers who are interested in creating cross platform mobile apps. A basic familiarity with standard HTML, CSS, and JavaScript would be very helpful but is not required.
Ted Roden (The New York Times)
The Web is increasingly happening in realtime. With poster children such as Facebook and Twitter leading the way, users are coming to expect that all websites should serve content to them as it occurs. In this tutorial, we'll talk about to adding several realtime features to your existing site without making significant changes to your existing infrastructure.
Derek Smith (SimpleGeo)
Having a compass and camera built into smart phones opens up possibilities for augmented reality (AR). Programmers now know more than just location; by also knowing which direction the phone is facing, you can overlay objects on users’ view of the world. This session will look at AR development on the iPhone and Android platforms.
Julie Ruvolo (Solvate)
Throw away everything you think you know about who you should hire and how big your team is. We're going to explore how 2.0 technology is democratizing what kinds of people you can build your business with and making it affordable for you to work with a 10 or 20 person team - for the cost of one full-time hire.
What if a smartphone could save your life? The rise of connected devices and mobile data has massively disrupted the world of civilian emergency communications. CiviGuard offers a self-service platform for private and public sector entities to enroll and protect their civilian assets in real-time over smartphones. CiviGuard is building the most important social network of all: the trusted circle.
Jesper Andersen (Bloom Studios)
Traditional statistical approaches assume a single objective result and an authoritative data set exist. These assumptions lead to static and generic analytics. Learn how to take advantage of diverse data using statistics techniques that allow you to aggregate simple models using disparate data and carefully blend the result to better model subjective behaviors like recommendations and pricing.

Laura Klein (Users Know)
So, you want to make your product into something that people will love. How do you figure out what your users are doing and what to build next? Do you A/B test? Conduct user interviews? Run a survey? Brainstorm at a whiteboard? Come learn how to combine all these methods and more into a streamlined process for understanding what your users really want and delivering a product they will adore.
Emma Persky (Trampoline Systems)
Users are demanding more contextual information for the data and content they consume on the web, and information silos are no longer acceptable, but how do you expose your users to the right information amongst the background noise? In this talk I will explore some of the mathematical techniques you can easily implement to analyse your content and provide that much needed context automatically.
There is a lot of information available about the benefits of cloud computing. Cloud-delivered services can provide instantly scalable provisioning of features and users, a ready-extranet and collaboration efficiency with integrated services. But how can these benefits be linked together to enable you to work smarter?
John Stepper (Deutsche Bank)
How do you get a highly-regulated company - one of the world's largest and most competitive banks - to collaborate using social media? This talk provides a compelling set of lessons for morphing a conservative, hierarchical organization into one that's agile and embraces community-driven change.
Ruben Quinones (Path Interactive)

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This session will provide a practical conversation on creating and sustaining a Facebook fan page that will result in a successful campaign. Attendees of this event will have the tools and knowledge of concepts necessary to create and sustain a winning Fan page.
Credit Coach Plus is credit management software that automates the process of findng and correcting errors on your credit. With more than 79% of consumer credit reports containing inaccurate data, we put consumers back in the driver seat for the first time when it comes to fixing and building their credit scores for the least time and money.
Håkon Wium Lie (Opera Software)
Most browsers have implemented parts of CSS3, the newest addition to the Cascading Style Sheets standard. Now that the tools are firmly in the hands of the developers, how do they create elegant sites that work across browsers and across devices? The creator of CSS, Håkon Wium Lie, shows just how this can be achieved.
Marc Engelsman (Digital Brand Expressions), Emily Smith (Digital Brand Expressions)
Social media is a tool that can be utilized by nearly every area of a business - HR to Sales, right down to individual employees. Learn how smart companies are implementing guidelines and policies that govern the use of social media enterprise-wide to ensure consistency, clarity and reduced risk of costly mistakes in this public arena.
Hilary Mason (Fast Forward Labs)
This conversation is for people who regularly think about, learn from, and visualize data sets. We'll focus on techniques for investigating new data, tricks for dealing with large amounts of data, common questions, and tools for creating useful visualizations. Data geeks encouraged to join.
Dennis Crowley (foursquare)
Keynote by Dennis Crowley, co-founder, foursquare.
Neil Wehrle (betaworks)

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Understanding what's happening on your site in real-time requires more than just simple visit totals. Chartbeat is a tool designed to give front-line responders in organizations the actionable analytics they need to respond to what's happening on their site.
Diaspora is: "The privacy aware, personally controlled, do-it-all, open source social network." Diaspora aims to put users back in control of their data and privacy, and to make sharing between the people they care about easier and more meaningful. Started by four NYU students in April of 2010, they set out on a summer of development.
Moderated by:
Whitney Hess (Vicarious Partners)
Panelists:
Have you fallen in love with your solution and forgotten the original problem? Are you certain that your product actually makes people’s lives better? Not every company can hire someone like me to help you listen to your users, so you’re gonna have to learn how to do some of this stuff yourself.
Dave Wolf (Cynergy)
eBay is a thought leading company that has created a rich, engaging, and truly immersive experience that surrounds customers. Striving to ensure a customizable experience that is also discoverable and present across devices, eBay teamed up with Cynergy, to reimagine a customer experience that could be accessed from the web, the desktop and mobile devices.
Entrustet is a free online service that allows website users to securely list all of their digital assets, which are online accounts and files on their computer and decide if they'd like them transferred to heirs or deleted when they pass away. Entrustet partners with companies to notify them when their users pass away and then helps transfer and delete accounts according the the users' wishes.
Mark Josephson (Outside.in)
In today's world the cost of broadcasting information or an opinion is way down, hence the volume of published content is way up. The onslaught of new content presents an exciting business opportunity. This presentation will discuss the key characteristics of models that will allow individuals, publishers and advertisers to take advantage of the wealth of content in meaningful ways.
Moderated by:
Janine Soika (Verio Inc.)
Panelists:
Bryan Boettiger (Parallel Path), Jon Aron (Parallel Path)
You are the best of the best when it comes to building websites - but can people easily find your websites once you make them live? Are you sure that you have incorporated all the SEO tips, tricks, tools, and best practices into the actual infrastructure of your website? In this session we will pull up volunteer websites and do a full SEO audit looking at and giving you SEO solutions.
Usman Haque (Pachube.com)
This conversation will explore both technical and conceptual aspects of the Internet of Things with specific lessons learned from the development and deployment of Pachube.com, a generalised data broker for sensor, energy and environmental monitoring products used by thousands of individuals and companies around the world.
Michael Lazerow (Buddy Media)
Facebook announced the release of its Open Graph API tool at its developer conference - f8. This new tool will change website publishing and will extend the sharing of Facebook content beyond the company's own portal and onto 3rd party websites through Facebook Connect. This session will provide an in-depth look at how the Open Graph will impact the future of website development.
Margot Bloomstein (Appropriate, Inc.)
Hear noise of timelines and budgets? That rumble's yet another interactive team working content strategy into their user experience process. So what's in it for you? If you rock IA, design, SEO, or social media, let's talk content strategy. We'll discuss techniques and processes to help you clarify clients' needs, blog with a purpose, and improve user experience--all while saving budget and time.
At food52, we're creating the world's most passionate and engaged food community – the first vertical social platform for foodies. The site's content is created and curated by our members, who can contribute recipes, news and information about ingredients, food producers and equipment. An e-commerce platform will offer artisanal food and quality cooking equipment and tableware to our members.
Both Foodspotting and Dishcrawl are in New York for Web 2.0 Expo and we figure it's only appropriate to host a get together around, of course, food. Come on a hunt with us for the best foods near the event.
Fred Wilson (Union Square Ventures )
Keynote by Fred Wilson, Managing Partner, Union Square Ventures.
Aaron Levie (Box.net)
Today's technology decisions are now being driven by users, not management. Web-savvy workers are going around cumbersome platforms, deploying free online tools to connect and collaborate, and spreading them in the process. We'll give you six reasons why you'd be crazy not give your software out for free, ranging from the power of user evangelism to incentive to make a better product.
Tim Grace (Apartments.com), Nick Fotis (Cars.com)
The mobile product leaders from Apartments.com and Cars.com share strategies, successes (and failures!), and lessons learned in creating and monetizing mobile products. Whether it's developing a category-leading iPhone app or selling custom SMS/mobile web products to property managers, these experiences span both B2C and B2B models and aim to be relevant to organizations of any scale.
Ann Miura-Ko (FLOODGATE)
Keynote by Ann Miura-Ko, Partner, FLOODGATE.
Kati London (Area/Code)
Building real world game systems means understanding how media is consumed and being where the players are - across platforms. It doesn't just mean geolocation, or real time messaging, it also means designing for new types of play.
Walt Ribeiro (For Orchestra)
The Most Important Part of Being Online is Being Offline I notice that companies, particularly startups, are constantly thinking backwards. They want 100 blog comments, a million followers, and a large online presence. But for internet startups, as counter-intuitive as it sounds, it would actually be more beneficial to concentrate and learn tricks about creating an offline presence.
Jennifer 8. Lee (Knight News Challenge), Jenna Wortham (New York Times), Spencer Ante (The Wall Street Journal)
How do some products become media darlings? FourSquare, Kickstarter, even Twitter in its early days. This helps brings credibility with funders. Reporters from the NYTimes, etc. will talk about how they choose what to write about, giving you insight on how the media ecosystem works.
Vanessa Fox (Nine By Blue)
Search acquisition and search engine optimization (SEO) aren't about getting eyeballs to show up at your site, they're about getting the *right* visitor to your site and keeping them there.
Glympse makes sharing your location as simple as sending a text message or making a phone call – it’s location sharing in an instant.
Michael J. Wolf (Activate)
To create growth, companies have recognized the need to drive innovation: new products, new businesses, new brands and new technology. However, there are few examples of success. Michael J. Wolf will lead on discussion on the key question for large companies: do they need to buy start-ups or can they act like one on their own?
Sam Ramji (Cloud Foundry Foundation)
Web 2.0 is changing as applications, not browsers, become the primary web and mobile interface. APIs are the indirect channels enabling participation in the new app economy, letting companies open up to new revenue streams, partnerships, and developer use. We’ll discuss how to create a business model around open APIs, applying lessons from leaders including Sears, Alcatel-Lucent and MTV Networks.
Honestly Now is a web and mobile app that allows you to get honest feedback about the way you look. You simply upload a picture, ask a question and get anonymous answers from your friends. Local professionals also weigh in with personalized feedback. We are not a fashion site. We provide real service to real people. The result: you feel confident and look great.
hour.ly is an employment network for the gig-economy. There may not be a lot of careers out there but there's still plenty of work. We organize job seekers and job posters.
Frank McGillin (Philips)
Many brands struggle to integrate social media into the overall marketing mix, especially in the B2B space. Hear from a Global Brand about how to build meaningful, long-term relationships, which have the potential to develop into powerful and emotional connections with customers. You will walk away from this session with practical information to help you execute your online community efforts.
Vince Broady (@thisMoment)
In this presentation, we’ll use Plato’s & Jerry’s concepts to look at how major brands such as Disney, Toyota, Buick and Kohl’s are leveraging cutting-edge social-media platforms and authentic UGC campaigns to engage consumers in powerful conversations that complete the brand experience.
Moderated by:
Khris Loux (Echo)
Panelists:
Paul Berry (HuffingtonPost), Dermot Waters (CNN), Katharine Zaleski (Washington Post)
This session will reveal how mainstream media will be saved using real-time platforms to re-invent the way we listen to, engage with, and share stories.
David Kaneda (Sencha)
Mobile application developers are facing a major challenge as mobile devices, especially smartphones and tablets, gain popularity as the platform of choice for enterprise users and consumers. This session will focus on how the latest web standards can be used to develop rich internet applications that deliver a native-like user experience across mobile platforms and browsers.
Andres Glusman (Meetup), Anna DeYoung (Meetup)
Andres Glusman VP Strategy & Community at Meetup will share how Meetup built it's own in-house lab and how anyone can do it too. He'll share lessons learned and principles for doing effective usability testing in-house at a super low cost.
Jonah Peretti (Buzzfeed)
Covering theory, practice and real-life case studies, this conversation will be led by Jonah Peretti, a master of viral hits. Peretti, founder of BuzzFeed and co-founder of The Huffington Post, has not only created a number of successful media properties, but he's also studied online social behavior. Join him for what promises to be an unusually thought-provoking session.
HowAboutWe.com makes it fun and easy for people to go out on awesome dates. People say, "How about we..." and fill in the dots with the dates they want to go on. Creative. Classic. Simple. Sexy. Whatever kind of date you want to go on. Each day, we send you a batch of dates. You can check out the people who proposed them, message and go out. It's the only dating site about the date itself.
Eric Meyer (Complex Spiral Consulting)
It's become somewhat fashionable of late to refer to HTML5 and the web stack as a "Flash killer". The Flash/Flex community, understandably, has not suffered this kind of talk quietly. The ongoing absence of Flash from Apple's wildly popular portable devices has only fueled the fire. Openness, stability, ubiquity, consistency, and security are all thrown around like the discs of Tron.
Alex Russell (Google)
This workshop steps you through building an HTML5/CSS3 application that's free from legacy baggage yet still delivers compelling content everywhere.
Nick Bilton (The New York Times R&D Labs)
How Porn, Neuroscience and Maps can teach us about the future of media and business.
If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Around the world geeks have been putting together Ignite nights to show their answers. Hosted by conference co-chair Brady Forrest.
Will Aldrich (TripIt)
Learn how to build a faster onboarding process that converts better, without cumbersome email verification. See how oAuth helps you build mobile apps and integrate with partners to create exponential growth for your business. Explore the future of open standards and data strategies that empower users by letting them take their information with them, whenever and wherever they need it.
Jamie Kosoy (Big Spaceship)
Flash wasn't invented for you. Web standards weren't either. In fact, neither design nor technology matter because of designers and technologists. These two disciplines have converged for users - or better yet, for people. Join Jamie as he dives into the zen of our trade and how you can make informed decisions on providing the best experience possible for the people you're trying to reach.
Stories are a big way we share, connect and remember. On Intersect, like in memory, stories live at the times and places we experience them, where they can reach out to people who cross our path. Over time, we hope you’ll share some of your own stories — and we encourage your feedback.
Charlie O'Donnell (First Round Capital)
People love your application, but how can you prove it? The market is big, but what do you mean exactly? There are lots of facts and figures you can throw into a pitch presentation when talking to investors, but which ones are the right ones to be keying off of to convince them of your potential for success?
Moderated by:
Henry Copeland (Pressflex LLC)
Panelists:
Silona Bonewald (PayPal), Jonah Peretti (Buzzfeed), Duncan Watts (Yahoo! Research)
Every two days the global info glut grows by 5 exabytes, an amount exceeding all the knowledge created by humankind up to 2003. And our personal contact lists now far exceed Dunbar's number, the 148 people who can form a cohesive social unit. Can our brains remain afloat in web 2.0's flood of data and faces? Or do all our new coping mechanisms just make the noise worse?
Baratunde Thurston (The Onion), Allie Brosh (Self), Matthew Inman (The Oatmeal)
Everyone knows that the web is now the place where writers and artists can get big by connecting directly with fans. But how do they actually do it? In this session, Baratunde Thurston, Digital Director of The Onion, interviews two creators of successful web comics, Matthew Inman (The Oatmeal) and Allie Brosh (Hyperbole and a Half).
Itizen is a platform that makes objects social by linking users’ stories to physical things and connecting the people who share in the storytelling. Users access, add to, and follow objects’ life stories through TRACKit Tags placed on the objects. If they are sold or passed on, the stories go with them. As a result, objects are given context and meaning, making them more interesting and valuable.
Tom Croucher (Uber)
JavaScript is the programming language of the web. Its is making a comeback with Node.js a highly concurrent server based on V8, the JavaScript engine from the Chrome browser. This session will explore how Node.js work, and how you can use it to develop with JavaScript that runs on both the client and the server. This session will show how to apply existing JavaScript skills on the server.
Nate Westheimer (AnyClip), Jonathan Berger (Pivotal Labs)
"Business people" are the bain of engineers and innovators alike. Don't know the difference between the Ruby and the Rails? Shame on you. Stop feeling technologically helpless and teach yourself the hacking skills you need to start earning respect among the real hacking community.
Lifesta is "the StubHub for daily deals". It's an exchange where people buy daily deals (e.g. "Groupons") they missed or sell deal vouchers they won’t use. Lifesta facilitates payment and voucher handover, with no communication required between buyer and seller, and is the only site where deal vouchers are available for immediate use. Purchases are risk free - Lifesta guarantees all purchases.
Jalak Jobanputra (FuturePerfect Ventures), Anjula Acharia Bath (Desi Hits Inc), Sean Finnegan (Starcom MediaVest Group)
While the US remains a hub of innovation and creation, many emerging markets (as well as more established markets) provide opportunities for pilots or expansion. This session will explore startups that have tapped into some of these markets.
Kevin Slavin (Area/Code Entertainment)
A meditation on New York City and how it is being reconfigured.
A family fun festival to MAKE, create, learn, invent, CRAFT, recycle, build, think, play & be inspired by celebrating arts, crafts, engineering, food, music, science and technology.
McKenzie Eakin (Microsoft- Xbox LIVE)
So, you need to tweet, but management wants to “hire a Twitter person” and call it a day. @XboxSupport was #latetotheparty: I had to speak the time-tested language of data-driven decisions internally to justify the personal touch revolution externally. Hear how I quantify the ROI of turning FML to OMG!, find and arm my Twitter infantry, and reveal what Xbox LIVE learns from foul-mouthed tweens.
Gabe Zichermann (Gamification.Co & Gamification Summit)
From Foursquare and Gowalla to Yelp and Miso, game mechanics - badges, points, leaderboards, achievements - are popping up all over the web. Learn how to leverage the extraordinary power of these tools to create, engage and excite your online community. This session highlights the most successful strategies and tactics gleaned from nearly 200 interviews for the book "Game-Based Marketing".
Margaret Francis (Exact Target/ CoTweet)
New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world.
Rackspace and Spiceworks will be co hosting a MeetUp on Wed, Sep 29th. This is a great opportunity to mingle with Rackers and other Spiceworks community members to discuss all things tech.
Existing methods of learning a new foreign language are tedious, expensive, and outdated. MindSnacks is innovating the language learning market by creating social games that teach vocabulary, reading, and conversational dialogue in the language of your choice. Users compete and collaborate within a global community of fellow learners, earning awards and getting real-time feedback along the way.
On Monday, Sept 27, Mobile Monday NYC will meet at The Canal Room for a series of demos from a group of established local app developers, and a group of up-and-comings. Following the demos, the audience will vote live for the best one of the top four; winner takes home $1,000.
Moderated by:
Michele Anderson (Activate)
Panelists:
Elena Krasnoperova (Zong), Mike Sego (Gaia Online)
Businesses in every sector are looking to tap the possibilities of mobile payments and micro-transactions. To help you get an edge, this panel will give you an overview of the payments landscape and provide a preview of coming attractions.
Alex Rampell (TrialPay)
While the web has evolved at a blinding rate, eCommerce has looked the same for nearly 15 years: content, search, transaction. But today, with a surge of companies rethinking eCommerce, the sector has new ideas and new energy. How can you catch the wave? This session covers three simple ways you can move beyond the old paradigm to reduce friction between you and your customers.
Julia Grace (IBM Research - Almaden)
Movies, televisions, video games: flat is out and 3-D is in. We often talk about how Web 2.0 impacts different industries (such as healthcare, journalism or government); now it's time to turn the tables and ask: how is the 3-D movement changing Web 2.0? How can we visualize and interact with our data in three dimensions?
Naama Networks aggregates the fragmented online food ordering industry into a consolidated market. National companies who want their own food ordering service work with us and restaurants pay us 5% per order. In 6 months and with just a demo we built a restaurant network covering 39 markets and signed 3 clients including online room service for a national hotel chain. We go live in Sept.
NabeWise helps people moving and traveling find their perfect neighborhoods. First, users are matched to their best neighborhoods across 30+ attributes such as dining, sense of community, and trendiness. Once a user has found their best options, NabeWise brings each neighborhood to life with photos, videos, location data, and user-generated ratings and reviews.
We install multiple Windows apps at once, without toolbars or other junk, and without clicking Next. We're ramen-profitable by selling Ninite Pro subscriptions to businesses. We install about 2 million apps/month. You can't modify/redistribute Windows apps so we send around instructions to automate stock installers. This allows modern package management for large Windows network/cloud uses.
Zach Brand (NPR, Digital media)
Good architecture of systems and flexibility of content has also allowed NPR to have the freedom and agility to quickly deploy solid user experience and elegant design to multiple platforms. This presentation will cover lessons learned in expanding functionality of its' API, deploying new features to its' website, mobile apps, the day one launch of NPR's iPad app and HTML5 website.
All attendees are invited to an opening reception immediately following the keynotes. Grab a drink and catch up with old friends and new.
Bret Piatt (Rackspace Hosting)

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The explosion of data generated by location-based and real-time applications has created new problems for application developers. In this session, Bret Piatt will lay out a vision of common storage platform, including how the cloud, specifically an open cloud framework, is the best place to bring this data together.
The garment industry is late to industry and ripe for disruption. We use an internet centric distribution model to produce better clothing at better price points and with higher margins. Self-funded, already profitable and looking to grow quickly.
Paola Antonelli (Museum of Modern Art, New York)
Keynote by Paola Antonelli, Senior Curator for Architecture and Design, MoMA.
Albert Shum (Microsoft), Paula Guntaur (Microsoft)
How should UI designers bring to life their ideas for mobile experiences? Should we think in terms of standalone apps on a platform or also for web flexibility? How do you integrate the user’s experience to flow seamlessly between Apps and the Web? This session will run through the design thinking and process, and show the tools to take your apps to the next level of web integration.
Andy Budd (Clearleft Ltd)

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So you've designed a great product, fixed a stack of usability problems and spent a fortune on marketing. The only problem is, people aren't using your site. In this session you will learn how to get your users to do what you want them to through good design, human psychology and a touch of mind control.
Eric Skiff (drop.io), Sam Lessin (drop.io)
Presentation: Pluggable Culture Presentation [PPTX]
Increasingly, we live in a world of powerful pluggable pieces. Invention is evolving into something much more akin to cooking, where creators mix in ingredients to make something delicious and unique. That shift is enabling a new generation of makers and entrepreneurs to fit those prebuilt parts together quickly and build on top of them. Forget reinventing the wheel - stop reinventing the car!
Tami Dalley (ROI Labs)
Measuring success in B2B marketing has long been a challenge - multiple touch points and long sales cycles mean "success" can't be captured by one metric. Instead, you need innovative analytics solutions - ones that allow you consider to multiple conversion points in combination with each other in a single scenario - that reveal exactly what compels customer action and response. Intrigued?
Douglas Rushkoff (Throwing Rocks at the Google Bus)
We continue to accept new technologies into our lives with little or no understanding of how these devices work and work on us. We do not know how to program our computers, nor do we care. We spend much more time and energy trying to figure out how to use them to program one another, instead. And this is a potentially grave mistake.
Rana Sobhany (Independent)
Keynote by Rana Sobhany, brand storyteller and thought leader.
David Steinberger (comiXology)
For nearly a decade, the rallying cry of tech conferences has been “the death of ________” (music, books, etc). Because the technology industry thrives on disruption, all too often we overlook the power of cooperative solutions. This discussion will focus on how tech startups can succeed by providing technology that works with existing methods to grow a market, not destroy it.
Roadify is a community-powered service built to improve the way you commute. We connect users with real-time information along with published data to help you make the right decision. Do I drive (are there spots available), take the bus (how late is it running) or take the subway (are there any alerts I should know about)?
Register with 2 clicks and instantly know which Gmail Inbox emails are important and which can wait. No configuration. No work. Remember what email felt like when the internet was shiny and new: every envelope was special! You were happy, not stressed when you "got mail". That feeling could be yours again.
Eben Hewitt (Author)
How are popular Web 2.0 sites like Facebook, Twitter, LinkedIn, Digg and Mahalo—handling huge traffic volumes? Part of the answer is NoSQL (Not Only SQL), using non-relational databases like Apache Cassandra. Learn about existing options for this emerging technology, and find out how you can start using NoSQL today to support your growing Web 2.0 application.
Brett Durrett (IMVU, Inc.)
Continuous Deployment takes continuous integration one step further, where every commit goes live to production servers. When this process is described it is frequently met with skepticism around site reliability and the ability to scale a business this way, but at IMVU it works, it scales (with challenges) and it is embraced by the entire organization.
Rhea Drysdale (Outspoken Media), Eric Enge (Stone Temple Consulting)
This workshop will cover the fundamentals of search engine optimization (SEO) and social media optimization (SMO). The workshop will focus on how to acquire unpaid (aka “organic”) web site visitors from search engines like Google and Bing, as well as from social networking and social media sites like Digg, MySpace, Facebook, and YouTube.
Clay Jones (Undercurrent), Alex Chung (Undercurrent)
Drawing on our experience with some of the world's biggest brands, we have a bold recommendation: strive for smaller things. The world's going that way, in biology, culture, and politics. So why are marketers still chasing big impression numbers? Why are we obsessed with the idea of scale? Let's make small, awesome things, rather than big, crappy ones.
Matt Riley (Scribd)
The Facebook Platform allows startups and big businesses to build rich social experiences for their users. If done correctly, this platform can increase engagement across the board. However, many sites miss out on this huge opportunity by simply integrating the Facebook Connect button and calling it a day.
Social media has caused a fundamental shift in our culture. Whether in the areas of personal identity, doing business, leisure time, charitable efforts, or civic engagement, we are increasingly influenced by the emergence of social technologies. In this Conversation, we'll discuss the interplay between social media and culture and how our everyday lives are impacted.
Jeff Schick (IBM)
Effective business execution depends on having access to the right information at the right time, but this insight is often the starting point in the decision making process. To understand the situation more fully you may need to consult a key colleague, reach out to an expert community, start a working group to react to the trend revealed.
SocialFlow is real-time social status optimization. Get the most out of your social engagement with SocialFlow.
This year at Web 2.0 Expo, we’re hosting our first ever Startup Showcase. Highlighting the startup ecosystem’s creativity and variety, the Showcase will will give you a chance to see the newest Web 2.0 companies entering the market.
Putting stuff in storage is hard. Locations are inconvenient and customers must do the heavy lifting. For urbanites with no car, it’s even harder. With StorageByMail, customers use USPS, UPS or FedEx together with web tools to move items in and out of storage. And should they decide its time to let go of their collection of comics, they can donate, share, rent or sell items via SBM’s API.
TIS has created a cloud-based platform for low-cost biometric matching as a service. Our first product, WanderID, allows care givers to enroll at-risk individuals by uploading a digital photograph to our website. If the person is lost, they can be identified by first responders or anyone with a digital camera via the internet. WanderID is free to first responders so it can be quickly adopted.
Ben Lerer (Thrillist)
Twenty years ago it took 20 years to build a brand; five years ago it took 5 years, and today it feels like it can happen overnight. Ben Lerer, co-founder and CEO of Thrillist.com, a leading lifestyle publication for men, will give insight into building a brand online.
Taskforce is solving overcrowded and disorganized inboxes. By splitting emails into three types: Action, Information, and Broadcast; we are taking the pain out of email.
Stephen Anderson (PoetPainter)
As designers, we work hard to provide powerful features in our applications, but if users don’t take advantage, it’s all waste. We have to extend our designer’s toolkit, leveraging the latest thinking from behavioral economics, neuroscience, game mechanics, and rhetoric.
Matt Sweeney (Yahoo!)
For many developers, the modern web site has evolved into something more like an application, requiring more specialized tools to measure performance. This session will provide an overview of some of these tools. You will learn how to profile the loading and running of a web page in various browsers, identify performance bottlenecks, and examine ways to optimize the overall user experience.
There are over 125 million active music consumers online, and they are lost. Yahoo and AOL are too big. Niche sites are too snarky and hipster. Now, they have a home, The Comet – "The Huffington Post for Music and Social Gaming" – a currated original content and aggregated music, games, and lifestyle site that shows only the best of the best.
Deanna Zandt (Deanna Zandt)
Didn't know you were a tyrant, did you? As social technologies emerge and mature, we unwittingly create both opportunities & barriers for our communities and consumers. This talk looks at the "tyranny of structurelessness" online, how idea generation & development are like DNA, and why diversity online is much more than a nice sound bite--it's a platform by which we can solve innumerable problems.
Lukas Biewald (CrowdFlower), Leila Janah (Samasource)
Keynote by Leila Chirayath Janah, CEO, Samasource and Lukas Biewald, Founder & CEO, CrowdFlower.
Jay Hallberg (Spiceworks)
Social Business Platforms are taking advantage of the "9-to-5" market while people do their jobs through innovative market research techniques, social ad formats, marketing programs, sponsors apps & in-app purchasing. Learn lessons from Spiceworks' quick rise in the IT-space (& what industries are next), the change in marketing this causes, & how companies now sell their products more effectively.
The Liar Show is a live storytelling event--with a twist.
Jonathan Stark (Jonathan Stark Consulting)
Do you think supporting IE6 is a pain? Multiply that discomfort by a hundred and you have the mobile web. In this session, web designers and developers will gain the tools and information they need to define a sustainable mobile strategy. Join Jonathan for a discussion of the good, the bad, and the ugly of today's mobile browser environment.
Marco Arment (Tumblr & Instapaper), Richard Ziade (Arc90, Inc.)
Marco Arment, creator of Instapaper and Rich Ziade, creator of Readability will discuss the creative ways in which their services are leveraging content on the Web. From providing a better reading experience in the browser to queuing items for reading later on other devices, these tools are providing new, flexible ways to experience content delivered on the Web.
Charlie Kim (Next Jump, Inc. )
Keynote by Charlie Kim, CEO and founder, Next Jump, Inc.
Heather Knight (Marilyn Monrobot)
As robots enter everyday human contexts with access to cloud computing, we are facing a functional and behavioral paradigm shift for robots not dissimilar from the Web 2.0 revolution. People engage differently with physically present characters and are more likely to adopt a technology with whom they enjoy interacting.
The Social Bicycle System (SoBi) is a public bike share system that uses GPS, mobile communications, and a secure lock that can attach to almost any bicycle and lock to any regular bike rack.
Tami Dalley (ROI Labs)
It's a problem faced by data-swamped marketers everywhere: With so many analytics reports, where are you supposed to look? And how do you make your reports meaningful? Through a series of mini-case studies, we’ll explore how to customize specific search analytics reports for maximum insight. You have the data – we’ll show you how to tell the story.
Alexa Andrzejewski (Foodspotting)
You have a great idea, a sophisticated technology and a product that meets an unmet need… but what will using your product or service feel like? What kind of experience do you want to create? While these questions may seem squishy, having a concrete answer can have tangible effects on your product and set it apart among competitors.
Whitney Hess (Vicarious Partners)
With tight budgets and big dreams, startups often sacrifice good design for technical innovation. Consideration for the user experience is neglected, and a robust product is created that no one wants to use. Let's talk about how to use UX practices within the scrappy environment of a startup in order to define a vision, develop a product strategy, and make a real change in people's lives.
Cliff Medling (3DVIA)
Learn how you can use 3D as the next web content medium to engage visitors.
Tim O'Reilly (O'Reilly Media, Inc.)
Keynote by Tim O'Reilly, founder and CEO of O'Reilly Media, Inc.
Baratunde Thurston (The Onion)
Keynote by Baratunde Thurston, conscious comic & vigilante pundit, Co-Founder, Jack & Jill Politics, Web Editor, The Onion and Host, Popular Science's Future Of.
Tom Conrad (Pandora Media)
Keynote by Tom Conrad, CTO, Pandora Media.
Katie Couric (CBS News), Tim O'Reilly (O'Reilly Media, Inc.)
Katie Couric, anchor and managing editor of the CBS Evening News and a veteran journalist in mainstream media, discusses the pros and cons of an increasingly digital information age and the need to maintain strong ethical and factual standards as a reporter in any medium.
Josh Bernoff (Forrester Research), Ted Schadler (Forrester Research)
Customers now have limitless technology power – mobile, social, video, and cloud. Can your organization handle this? Only 20% of information workers have the tools to reach out to empowered customers. Get a blueprint for how management, IT and empowered employees can innovate to meet the customer challenge. Based on case studies from the new book "Empowered," follow-on to "Groundswell."
Looking for something to do in the evening at Web 2.0 Expo? Come to Tweet Up for a chance to win an Apple iPad™! Mix and mingle with other attendees in The Sheraton Link while enjoying our signature cocktail, the .COmakazi.
Looking for something to do in the evening at Web 2.0 Expo? Come Tweet Up with other attendees in The Sheraton Link, located onsite at this year’s Web 2.0 Expo New York. Grab a beer with colleagues and talk about all things web.
Memes have gone from inside joke to marketing gimmick to worldwide cultural phenomena, and the key to understanding them is in our own practice. Join Kenyatta Cheese and Ellie Rountree of the web phenom 'Know Your Meme' in a conversation about internet phenomena, and the communities from which they emerge.
Justin Day (Blip.tv)
In May Google introduced WebM and VP8, a new open-source video container and codec, to the world. These represent a significant step forward for the open-source video movement. In this session we'll discuss why WebM is important, compare it to other commercial solutions like MPEG-4 and h.264, and discuss viability, adoption and the challenges therein.
Tuesday's opening remarks by the Web 2.0 Expo NY program chairs Sarah Milstein and Brady Forrest.
Wednesday's opening remarks by the Web 2.0 Expo NY program chairs Sarah Milstein and Brady Forrest.
Thursday's opening remarks by the Web 2.0 Expo NY program chairs Sarah Milstein and Brady Forrest.
Garrick Schmitt (Razorfish), Usman Haque (Pachube.com), Andrew Zolty (BREAKFAST), Shiv Singh (Pepsico, Inc.), Allison Mooney (MobileBehavior)
Before we communicated with objects one-way, via "beep." AOL humanized it with “You’ve Got Mail.” Advances in technologies enable smart interactions between objects & people. Intelligence is added in warm/human manner (@BakerTweet alerts when a fresh batch of buns is ready). Contextualizing the new data won’t be easy, but real challenge is what do when products once just marketed talk back?
Moderated by:
Dion Almaer (Set Direction)
Panelists:
Douglas Crockford (PayPal), Brendan Eich (JavaScript), Ben Galbraith (Google), Alex Russell (Google), Håkon Wium Lie (Opera Software)
As browsers become the most important piece of software you will use, what can consumers and developers expect to be in the next generation of browsers. What will the top browser makers think of next and how will it be implemented? The panel will have the top movers and shakers of the browser industry who will butt heads to predict the future.
Jeff Robbins (Lullabot)
Jeff Robbins is the co-founder of Lullabot and also the co-author of O'Reilly's "Using Drupal". In this session Jeff will talk about Drupal's unique history and community as well as the philosophies and methodologies driving the project. He'll highlight many of Drupal features, show how Drupal sites are assembled, and illustrate what has made Drupal so popular.
Jaidev Shergill (Bundle.com), James McClamroch (Microsoft)
We are at a turning point on the web: Where we were once merely satisfied with people's opinions or anecdotes about their favorite restaurant, band or financial product, we now realize that the web is overflowing with opinions-- and many of them are very difficult to trust or apply to our own lives. Even if they're our friends, which of our friends should we trust?
David Binetti (Votizen)
The ultimate expression of the "lean startup" approach is the pivot: a shift in business model grounded in market learning. David Binetti, co-founder and CEO of Votizen, will put a practical, real-world face on the concept of the lean startup. Using actual data and metrics, this session will describe why, how, and -- most important -- when to pivot.
Jan Princen (XBOSoft)
Test Automation is a critical regression activity in software development projects with short development cycles. As features build from iteration to iteration the time required to regression test expands. In these circumstances automation is often viewed as the magic bullet for survival.
Moderated by:
Havi Hoffman (Mozilla )
Panelists:
Akiva Bamberger (Columbia University), Chad Dickerson (Etsy), Tarikh Korula (Uncommon Projects), Meghan Gill (10gen)
A moderated conversation with 4 or 5 technology innovators who are familiar with hack days, either as organizers/facilitators or as hack day participants/winners. The goal of the session is to introduce the basic principles and benefits of internal and external hack days to developers and decision-makers, as a means of inspiring creativity, collaboration, and cross-pollination of ideas.
Drew Curtis (Fark.com, Inc)
Everyone knows the online media industry is having money problems. It's the fault of an attempt to apply an old media advertising schema to new media world. Drew Curtis will offer an entertaining look at how things in the advertising business used to work, why they don't work now, and how to fix it.
Lotus knows
Sponsors
  • IBM
  • Microsoft
  • Rackspace Hosting
  • 3DVIA
  • Authorize.Net
  • HP
  • Neustar, Inc.
  • OpenSRS
  • open{subnet}

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.