Cure the Chaos: How to Coordinate Your Company's Social Media Efforts
Your marketing department has set up a Facebook page. Your human resources department is thinking about using social media as a recruiting tool. Your sales department isn’t quite sure how social media can deliver qualified sales leads. Your employees are tweeting away about what they’re doing all day at work. Your IT deparment is worried about the threat of viruses and malware. Your customer service department is overwhelmed by the amount of content out there that needs monitoring.
Sounds like chaos.
Veronica Fielding, president of Digital Brand Expressions, will present an action plan for companies that want to pull together the social media initiatives in which various departments are engaged. She will also provide a checklist of items companies should include in their social media policies to reduce the risks associated with employee activities on social sites.
People planning to attend this session also want to see:
Marc Engelsman
Digital Brand Expressions
Marc Engelsman’s multi-disciplinary marketing background – 25 years in marketing/advertising across a wide range of B-to-B, consumer and healthcare/pharmaceutical accounts – has translated well into “findability” success as he integrates offline and online strategies for DBE’s clients. He is active in the Search Engine Marketing Professionals Organization (SEMPO) and serves on the national board of the Marketing Executive Networking Group (MENG).
He has spoken at some of the search industry’s largest conferences in addition to presentations to numerous other marketing groups.
Emily Smith
Digital Brand Expressions
Joined DBE team in 2010 to help keep the business running smoothly from an Operations perspective.
Comments on this page are now closed.
Rob Koziura
(415) 947-6111
rkoziura@techweb.com
Kaitlin Pike
(415) 947-6306
kpike@techweb.com
View a complete list of Web 2.0 Expo contacts.
Co-produced by O'Reilly Media, Inc. and UBM TechWeb
©2010 O'Reilly Media, Inc. and UBM TechWeb
(707) 827-7000 / (800) 998-9938
conf-webmaster@oreilly.com
Comments
thank you @Michelle, we’ve also made the slides available above – close to the top of this page under tags.
Our presentation is up at www.digitalbrandexpressions... – download link on the left side of the page. I’ll also send it over to the Web 2.0 Expo organizers so they can make it available via their own channels as well.
Thank you, everyone, for a great session!
I too would like a copy of this presentation; is it available? Thank you.
Jody
I asked. They’re aware it’s not up but they assured me that they would put it up asap. They said it was a last minute action.
I hope it’s there by the end of the night.
The URL given in the last slide does not work. Where can we find a copy of the presentation?
I am with Graham…when will slides be posted? Site given at end of presentation does not work
You just shared your slide show- rblg.me/cx8QnN I can’t wait for it to go up. Thank you!
Great session. Missing examples though…
Where can I get access to these slides. A ton of information ran through very quickly!
I’m really looking forward to the Web 2.0 Expo this year. My team always comes away with great new ideas and insights and we find this is one of the best industry conferences out there.
I’m particularly excited about my session this year. I know everyone is inundated with information about social media, but I think the approach we’re advising our clients to take, which I’ll outline in this workshop, is a refreshingly different perspective in an area that has become somewhat over-hyped. We’ll take a step back and look at social media from a different vantage point, so that no matter where you are in the adoption process, you’ll come away from the session with actionable ideas for pulling your social activities together in a safe, streamlined way across your entire organization.
See you there!