There are several ways to increase your exposure and public relations opportunities while at Web 2.0 Expo. These benefits are available to sponsors and exhibitors. Here is a brief highlight of the opportunities available:
Press, analyst, and blogger attendance will be limited to the industry's top influencers from publications, websites and research analyst firms. The press list will grow in the weeks before Web 2.0 Expo, as many press prefer to register at the last minute. Each press and analyst application is carefully screened to ensure that only the most qualified media with the most relevance to your company and the Internet industry attend Web 2.0 Expo.
The list of confirmed press, bloggers, analysts, and other media will be available about a month before the conference and updated weekly before the event to allow for advance work scheduling interviews. It will be distributed through the Exhibitor Resource Center only to sponsors and exhibitors. Note: the confirmed media list will NOT be distributed to third party contacts such as agencies or contractors.
We encourage recipients of the confirmed media list to use it judiciously. The media listed receive many emails from firms associated with Web 2.0 Expo. We would ask that you try and limit the number of times you contact them.
There are several official press releases that will mention sponsors, exhibitors, and speakers of Web 2.0 Expo New York. On September 20, we will distribute one particular press release highlighting the exhibitor and sponsor announcements being made at Web 2.0 Expo New York. For an example of this release, see News Release: Dozens of Product Launches and Announcements Planned for Web 2.0 Expo New York. To be included in the release, please submit a 50-word description of your announcement (please note, no more than 50 words will be considered) to Natalia Wodecki at email@example.com. Submission deadline is September 10.
There is no better place to make an announcement, launch a product or roll out a new strategy than at Web 2.0 Expo. We encourage you to connect with a diverse Web 2.0 audience available at the conference by making an announcement from the show. If you have news scheduled, please do the following:
Please be sure we get a copy of any announcements you make at the conference. Please send the URL of your release to Maureen Jennings at firstname.lastname@example.org so that we can link to it from the Web 2.0 Expo New York website.
There will be at least one, possibly more, rooms set aside as interview rooms. You can schedule a meeting room onsite at the event, on a first-come, first-served basis. Please visit the room and use the clipboard outside the door to reserve the space.
There will be a room dedicated as workspace for the media. Feel free to put your press kit or release on the table in the room. Since this room is designed to be a workspace, we want to discourage hanging out or soliciting the media in any way. You are also welcome to put any collateral or conference "schwag" in the room.