• eBay
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  • Berlin Partner GMBH
  • Foxit Software
  • O'Reilly Media
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Sponsor & Exhibitor Opportunities

Kelly Stewart
kstewart@techweb.com or call +1 (415) 947-6236

Media Sponsor Opportunities

Matthew Balthazor
+1 (949) 223-3628

Speaker / Program Ideas

Have a suggestion for a speaker or topic at Web 2.0 Expo Europe? Send an email to: eu-idea@web2expo.com

Press/Media Inquiries

Maureen Jennings
+1 (707) 827-7083


Natalia Wodecki
+1 (415) 947-6762

Contact Us

View a complete list of Web 2.0 Expo Europe contacts.

Pitch Camp x.0 – How to Pitch Your Company for Fame and Fortune

13:00 Tuesday, 21-10-2008
Location: B8-9 Level: Novice

Have you ever wondered how to impress an inscrutable Venture Capitalist, convince a doubting journalist or perfect the guaranteed door opener for a partner? Then this workshop is for you. Learn the inside scoop on how VC’s, corporate partners and journalists think. Hear tips on how you can compellingly explain your business to each audience—whether it’s raising money, trying to close partnerships, or getting attention from the media. Watch as fellow entrepreneurs develop concise, and unique value propositions that generate fever and excitement in their markets. And personally participate with industry experts to find the best ways to position and pitch YOUR company.

Join Robert Goldberg and Ted Shelton, two experienced entrepreneurs/vc’s and a panel of experts that include:

And others.

This is a highly interactive hands-on workshop where you will have the opportunity to refine your own company’s message, learn more about how to pitch the people you need to impress, and have fun at the same time – the expert panel will help coach you to success and be judges at the end of the workshop, awarding prizes to some lucky participants.

8-12 Companies will be selected to officially participate. The selected companies will be assigned a pitch coach from the list above. After a general overview of the do’s and don’ts of pitching, the individual companies will go into a break out session with their assigned pitch coach to refine their pitch. Other attendees of the workshop will be invited to participate in the breakout sessions as well. The final hour of the workshop will be the companies presenting their revised pitch to the entire panel of experts who will critique and evaluate the new pitches. The companies with the top two scores will receive the following prizes:

  • 1st Place – Marketing and PR services valued at $25,000 donated by The Conversation Group
  • 2nd Place – VC Pitch Consulting and introductions to VC’s valued at $10,000 donated by Crossroads Ventures
  • Every participating company will receive 5 Premium Memberships to Linked-in valued at $100 each, donated by Linked-in
  • And EVERYONE attending the workshop will be invited to a VIP party Tuesday evening at a location to be announced at the workshop.

If you’re interested in participating in the session or have topics you would like to have covered at the workshop email:robert(at)crossroadsvc(dot)com.

Facebook event page for the workshop.


  • 1st Place — Wuala
  • 2nd Place — Youcalc
  • Three way tie for third place —
    Amazee, Plista, Sofatutor
Photo of Robert Goldberg

Robert Goldberg

Crossroads Ventures

Robert Goldberg is the Managing Director of Crossroads Ventures located in San Francisco and a Partner with YL Ventures an early stage European and Israeli Venture Fund located in Tel Aviv, Silicon Valley and Amsterdam. Prior to founding Crossroads, Robert as the Managing Director at Idealab, an early stage investor and incubator. There he became an acknowledged expert and innovator in the capital efficient strategy of “milestone investing” which ties frequent operating milestones to successive capital investments. Robert’s investments include, Smalltown, Clicktale, Clickshift, Brightmail, Snap, Insider Pages, X1, Green Hedges, New.net/Vendare Media, Personal Bee, Trufina and Energy Innovations.

Prior to joining Idealab Goldberg spent more than 20 years in senior management, corporate investment and strategy positions at media, e-commerce and enterprise software companies, including NBCi, Looksmart, and Thinking Machines. He has developed and invested in successful companies across many industries including Social Media, Web Search, Decision Support Systems, Knowledge Management and On-line Advertising. Robert holds a Bachelor of Science in Engineering and Applied Science from Columbia University in New York City.

Robert has served as a director for numerous companies as well on industry and non-profit boards including the Interactive Advertising Bureau, New York, NY – An Association of Online Advertisers and Publishers, the Pasadena Playhouse, Pasadena, CA – The State Theatre of California and Universal Giving – an organization that enables individuals to donate and volunteer to top performing charities worldwide.

Photo of Ted Shelton

Ted Shelton

The Conversation Group

Ted has spent the past 20 years working in the high tech industry, as a software developer and executive in both public and privately held companies. Most recently Ted developed a new participatory media platform called The Personal Bee, which was acquired by Technorati in early 2007. Ted has been active in re-envisioning Technorati’s product roadmap and business strategy and as a part of this effort created The Conversation Group as a key Technorati partner. Prior roles include Chief Strategy Officer of Borland Software and Senior VP of Sales and Marketing for WhoWhere.

Mike Butcher


TechCrunch UK & Ireland is edited by Mike Butcher, a former editor of New Media Age magazine, and The Industry Standard Europe. He has written for UK national newspapers including the The Financial Times, The Guardian, The Times and magazines including The New Statesman. He has launched or relanched several media web sites and in 2004 he was voted ‘One of the 100 Innovators of the UK Internet Decade’ by GfK NOP, the fourth-largest custom research business in the world. He has appeared on BBC News, Sky News, Channel 4 and Bloomberg, commenting on technology and new media.

Photo of Olivier Creiche

Olivier Creiche

Six Apart

As the General Manager of EMEA, Olivier Creiche is responsible for business operations in Europe, the Middle East and Africa. Olivier gained rich experience in sales and marketing at Danone, Pepsico, BBDO and DDB. He co-founded two companies, one of which was Ublog, a French blogging service acquired by Six Apart in 2004. Olivier joined Six Apart as the Business Development Manager for EMEA in 2004 and stepped up as General Manager in March 2007. He received his Bachelor of Business Administration at the University of South Dakota and is a graduate of the Institut d’Etudes Politiques de Paris.

Photo of Simon Levene

Simon Levene

Accel Partners

Simon came to Accel in 2006 and is a partner focusing on Internet, software and services. Simon serves on the board of MyHeritage, and has led investments in two further un-announced projects. He is also actively involved in Gameforge and manages Accel London’s investment in Etsy. Earlier in his career, Simon spent over a dozen years in the Internet, media and communications industries.

Immediately prior to Accel, Simon served for four years as VP/Managing Director of Corporate Development at Yahoo!, where he was a key thought leader in the company’s international strategy, and responsible for sourcing and pursuing new business opportunities in Europe and Israel — through internal development, M&A, investment, and partnerships. His scope covered all of Yahoo!‘s activities, including search, media & advertising, premium services, marketplace/listings, communications, mobile and core technology infrastructure. Simon also led the acquisition of seven companies, deploying $650M of cash, and played a point role in turning around Yahoo!’s European operations, growing revenues ten-fold.

Before Yahoo!, Simon was VP of Business Affairs at Time Warner, focusing on global cross-divisional investments and M&A. Earlier, he spent five years in Silicon Valley. Simon co-founded Home's international operations, which in his tenure grew to 500 people and $75M revenue, and as Director of Corporate Development at ExciteHome, was jointly responsible for strategy and business development outside North America. Simon began his career at The LEK partnership, an international strategy consulting firm, focusing on the telecoms, information and logistics industries.

Simon graduated from Cambridge University with a double first, was elected to a Choate Fellowship at Harvard’s Graduate School of Arts and Sciences and earned an MBA from Harvard Business School.

Photo of Patrick Liechti

Patrick Liechti

Sun Microsystems, Inc.

Matt Marshall


Editor and CEO of VentureBeat

Maximilian Niederhofer

Atlas Ventures

Mehrdad Piroozram

iSteps Widget Ventures

Mehrdad Piroozram was born on 21st March 1971 in Tehran. Since 1990 he has worked in the enterprise IT business sector. His main areas of work: programming and networks. In 1995 he founded Pironet and in 2000 saw through the initial public offering. In 2003 he sold the company. Since the end of 2005 he has acted as a business angel and has pressed ahead with the idea of iSteps.

iSteps is an independent network of serial entrepreneurs that is continually growing. iSteps wins over dedicated private individuals, who are, in the main, entrepreneurs and leading managers, to the innovative concepts of start-up companies. As well as definitive professional and operational experience in the rapid set-up of start-up companies, our network partners often also bring with them their own personal contact network to the investment management companies.

iSteps not only advises the investment management companies on operational challenges, but also opens up new corporate possibilities, e.g. through strategic alliances. Our contribution: extensive and active support of the management in the various phases of the development of the company

Jens Redmer


Carsten Rudolph


Rob Schiller

Reshma Sohoni


Photo of Yossi Vardi

Yossi Vardi

International Technologies

Yossi Vardi is one of Israel’s early entrepreneurs. For 39 years he has co-founded, led, and helped build over 60 high-tech companies. Among them: Tekem (1969) one of Israel’s first software houses, Israel Chemicals (chairman 71-74), Alon Energy, Granite Hacarmel, International Lasers Technologies, and others.

Co-pioneered instant messaging, as founding investor and chairman of Mirabilis Ltd. The creator of ICQ, sold to AOL. Numerous investments went public (Answers.com, scopus, granite, International Tehcnologies Lasers ) or have been acquired (Gteko by Microsoft, Tivella by Cisco, Airlink by Sierra Wireless, foxytunes by Yahoo, Starnet by IAC, and more). Member of the Advisory board of Amdocs.

He has served on Boards of numerous state and private corporations including Bezeq, Israel Electric, Amdocs, Advisory board of Bank Israel. Served as advisor to the CEOs of AOL, Amazon, Allied Signal, Siemens Albis. Advised the World Bank, and UNDP.

Extensive government and public career: Formerly Director General, Ministry of Development (at age 27), Director General Ministry of Energy, Chairman: Israel National Oil Company. He is the Chairman Emeritus of the Jerusalem Foundation. Participated in the peace talks with Egypt, Palestinians, Jordan (led the economic cooperation negotiations), Syria.

Awards: Prime Minister Hi-Tech award for life achievements (twice), Industry prize, Entrepreneur of the year, C-E-O Hall Of Fame, Ramniceanu prize. D.Sc Operation Research Technion.