PR Opportunities

There are several ways to increase your exposure and public relations opportunities while at Web 2.0 Expo. These benefits are available to sponsors, exhibitors, and speakers. Here is a brief highlight of the opportunities available:

• Media List

  Press, analyst, and blogger attendance will be limited to the industry's top influencers from publications, websites and research analyst firms. The press list will grow in the weeks before Web 2.0 Expo, as many press prefer to register at the last minute. Each press and analyst application is carefully screened to ensure that only the most qualified media with the most relevance to your company and the Internet industry attend Web 2.0 Expo.

  The list of confirmed press, bloggers, analysts, and other media will be available about a month before the conference and again a week before the event to allow for advance work scheduling interviews. It will be distributed through the Exhibitor Resource Center only to sponsors and exhibitors. Note: the confirmed media list will NOT be distributed to third party contacts such as agencies or contractors.

  We encourage recipients of the confirmed media list to use it judiciously. The media listed receive many emails from firms associated with Web 2.0 Expo. We would ask that you try and limit the number of times you contact them.

• Inclusion in Press Releases

  There are several official show press releases that will mention sponsors, exhibitors, and speakers of Web 2.0 Expo Europe. On October 13, we will distribute one particular press release highlighting the exhibitor and sponsor announcements being made at Web 2.0 Expo Europe. To be included in the release, please submit a 50-word description of your announcement (please note, no more than 50 words will be considered) to Lucie-Anne Radimsky at lucieanne@balloupr.com. Submission deadline is October 6.

• Distribution of News

  There is no better place to make an announcement, launch a product or roll out a new strategy than at Web 2.0 Expo. We encourage you to connect with a diverse Internet industry audience available at the conference by making an announcement from the show. If you have news scheduled, please do the following:

  • Dateline the headline from "Web 2.0 Expo Europe"
  • Be sure to include links to the conference website
  • Provide a copy of the release in advance to Maureen Jennings at maureen@oreilly.com and Natalia Wodecki at nwodecki@techweb.com so we can be sure the conference messaging is accurate
• Inclusion in "News & Coverage" on Web Site

  Please be sure we get a copy of whatever announcement(s) you are planning for the conference. You can email them to Maureen Jennings at maureen@oreilly.com with a link to your corporate web site. We will be sure that they are posted on our web site.

• Media Workroom

  There will be a room dedicated as workspace for the media. Feel free to put your press kit or release on the table in the room. Since this room is designed to be a workspace, we want to discourage hanging out or soliciting the media contacts in any way. You are also welcome to put any collateral or conference "schwag" in the room.