Tim Waddell

Tim Waddell
Director of Product Marketing, Adobe

@timwaddell

Tim Waddell is director of product marketing at Adobe, within the Omniture Business Unit. He manages the advertising optimization applications. His role within Adobe is to deliver solutions which provide marketers the capabilities to measure, manage and optimize cross-channel marketing campaigns. With the data available today, advertisers have the opportunity to create campaigns that reach their target audiences with the right message in the appropriate environment across the wide array of marketing channels. These capabilities will drive conversion, increase retention and ultimately deliver a profitable marketing portfolio. Tim brings significant experience in the online and traditional marketing disciplines. Having worked in an agency media planning role for many years, he moved over to online in 1995 with Travelocity managing the sales and agency relationships. From there he went to Microsoft and gained experience in several disciplines – selling online advertising and managing MSN’s commerce business team from a demand generation aspect as well as packaging solutions for partners. His last role before moving to Adobe was running the Marketing Analytics team for Bing.

Sessions

Location: Pacific Heights Level:
Tim Waddell (Adobe), Eric Snowden (Atlantic Records), Carmen Sutter (Warner Music Group)
How do you answer the question, "What is the business impact of my social media efforts?" How do you connect the conversations happening on your social networks to the systems that measure business performance? Read more.
  • Adobe Systems, Inc.
  • Bing
  • Intel
  • Nielsen
  • IBM
  • Serve (amex)
  • Dell
  • Yahoo!
  • .CO
  • mylife
  • HP
  • Changers
  • Pepsi
  • PulsePoint
  • Roamz
  • Tagged
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