Joanne oversees all of Demand Media’s consumer marketing, sales, business development and account management. Most recently, Joanne held the position of Senior Vice President at Yahoo! where she was responsible for North American Revenue and Market Development generating $4 billion in revenue. Previously, Joanne served as a Chief Revenue Officer at Microsoft’s Internet Business unit where she helped grow online revenue to more than $2 billion and introduced innovative services such as in-game advertising and self-serve search advertising platforms.
Joanne began her career at McGraw-Hill, worked at Business Week magazine as Vice President of Sales and Marketing.
Joanne has served on the IAB and Ad Council boards. Presently Bradford serves on the board of CARE and is an Advisor to Greycroft Partners. She has a BA in Journalism/Advertising from San Diego State University.
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