The Future of Big Data & the Global Web

Location: Marina Level:

Big Data is not just for the Fortune 500 and the largest websites; it’s applicable in any organization regardless of size or volume of data. Many early adopters are already seeing significant improvements through their use of these emerging technologies, but the new frontiers are about creating business value from the abundant “ambient data” produced by IT systems and the web. How easily can we transform this raw data into new knowledge and commercial assets quickly and efficiently?

In this session we’ll explore how innovators are starting to think differently about rapidly turning data into knowledge, and how others are making ambient data available as services to others through the web. We’ll also discuss how Microsoft used these Big Data principles to build and power the Bing/Microsoft Translator web service, and how partners are leveraging this powerful language translation technology to expand their business and audience globally.

This session is underwritten by Microsoft

Photo of Vikram Dendi

Vikram Dendi


Vikram Dendi is the Director of Product Management for Microsoft (and Bing’s) Cloud Translation service. He runs a unique triad of teams (Design, Product Management, and Business Development) for the group that productizes natural language focused innovations from Microsoft’s research organization. Started as an incubation within Microsoft Research, this state-of-the-art technology today powers millions of translations each day via Bing’s translation site (Bing Translator), Internet Explorer, Office, Windows Phone and other Microsoft products as well as many partner products built on top the extensive developer API.

Vikram helped incubate and launch a variety of new products and services in his Microsoft tenure, along with leading the marketing efforts for the company’s Mapping and Location based services, product planning for Microsoft’s mobile platform and, more recently, helping create an incubation group focused on emerging markets. Prior to Microsoft he led several efforts in the Consumer Products Group at Real Networks, and was a project lead for the open source Helix Player community. He is an honors graduate of the California Institute of Technology.

Photo of David Campbell

David Campbell


David Campbell is a Microsoft Technical Fellow working in Microsoft Corp.’s Server and Tools Business. Campbell joined Microsoft in 1994 from Digital Equipment Corp. as Microsoft began its push to become a credible enterprise software vendor. His early work at Microsoft included creating an OLE DB interface over the existing SQL Server storage engine, which helped to bootstrap SQL Server’s present-generation query processor. He also worked closely with Mohsen Agsen, another Microsoft Technical Fellow, and the Microsoft Transaction Server team to add distributed transaction support to SQL Server 6.5.

Microsoft made a bold move to re-architect SQL Server for the SQL Server 7.0 release. As a key technical member of the storage engine team, Campbell implemented the SQL Server lock manager and other critical concurrency control mechanisms. He also implemented row-level locking in SQL Server 7.0, one of the hallmark features of the release.

Through the SQL Server 2000 and SQL Server 2005 releases, Campbell served in a variety of roles including product-level architect and general manager of product development. After the SQL Server 2005 release, he led a small team in redesigning SQL Server product development methodology. The new process, used to produce SQL Server 2008, resulted in SQL Server 2008 having the highest initial quality levels of any SQL Server release to date.

As of August 2010, Campbell is serving as general manager of Microsoft’s Data and Modeling Group, which oversees Microsoft’s data modeling and data access strategies.

Campbell holds a number of patents in the data management, schema and software quality realms. He is also a frequent speaker at industry and research conferences on a variety of data management and software development topics. His current product development interests include cloud-scale computing, realizing value from ambient data, and multidimensional, context-rich computing experiences.

Campbell lives in Washington with his wife, Marcia. They have two college-age sons. In his free time, he enjoys traveling with his wife to find new locations for landscape and nature photography.

Comments on this page are now closed.


Jason Winder
10/18/2011 11:02am PDT

Some very interesting ideas in this session, however the presenters bragged that they put the entire thing together over the weekend, and it showed. The presentation lacked coherence and the speakers had a hard time expressing some of the ideas crisply and clearly.

  • Adobe Systems, Inc.
  • Bing
  • Intel
  • Nielsen
  • IBM
  • Serve (amex)
  • Dell
  • Yahoo!
  • .CO
  • mylife
  • HP
  • Changers
  • Pepsi
  • PulsePoint
  • Roamz
  • Tagged
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