An Uncommon Sense of the Digital Consumer

Location: Sea Cliff Level:

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the web: the consumer. An understanding of this consumer and how he/she is influenced by social, mobile, local and emotional experiences online is vital to the success or failure of any web-based venture – from inception to investment to I.P.O. Join Jonathan Carson, Nielsen’s leader of Digital, who breaks down the most valuable digital consumer – and what is holding big brands back from reaching them on the Web. Drawing upon Nielsen’s vast information resources on consumer intent and behavior, he will paint a picture of the digital universe that puts consumers back in their rightful place: Right at the center.

This session is underwritten by Nielsen

Photo of Jonathan Carson

Jonathan Carson

Nielsen

Jonathan Carson is CEO of Digital at Nielsen, a leading global provider of information and analytics around what consumers buy and what they watch. Jonathan first came to Nielsen in 2007 when BuzzMetrics, the social media measurement company he co-founded and led as CEO, was acquired by Nielsen.

  • Adobe Systems, Inc.
  • Bing
  • Intel
  • Nielsen
  • IBM
  • Serve (amex)
  • Dell
  • Yahoo!
  • .CO
  • mylife
  • HP
  • Changers
  • Pepsi
  • PulsePoint
  • Roamz
  • Tagged
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