A Conversation with HP

Moderated by:
John Battelle (Federated Media Publishing Inc.)
Todd Bradley (HP), Jon Rubinstein (Palm Global Business Unit, HP)
Location: Grand Ballroom Level:
Average rating: ***..
(3.50, 2 ratings)


Photo of John  Battelle

John Battelle

Federated Media Publishing Inc.

John Battelle, 45, is an entrepreneur, journalist, professor, and author who has founded or co-founded scores of online, conference, magazine, and other media businesses.

In addition to his work at Federated Media, one of the largest media companies on the Internet, Battelle continues to serve as the Executive Producer and Program Chair of the Web 2 Summit, as well as a partner with BoingBoing.net. Battelle also maintains Searchblog, an ongoing analysis site that covers the intersection of media, technology, and culture at www.battellemedia.com.

Previously, Battelle occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. He was Chairman and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.

In 2005 Battelle authored The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio), an international bestseller published in more than 25 languages. He is at work on his second book, with the working title What We Hath Wrought: A History of the Internet’s Next 30 Years. He is an expert in the field of media and technology, and has appeared on many national and international news channels such as CBS, BBC, CNN, PBS, Discovery, CNBC, and dozens more.

Battelle was a founding Board member of the Online Publishers Association and currently sits on the board of the Interactive Advertising Bureau. He sits on various startup advisory boards and served for nearly a decade on the Board of his children’s school.

Battelle’s honors and awards include: “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland; finalist rank in the “Entrepreneur of the Year” competition by Ernst & Young; “Innovator – One of Ten Best Marketers in the Business”by Advertising Age; and one of the “Most Important People on The Web” by PCWorld. Battelle holds a bachelor’s degree in Anthropology and a master’s degrees in Journalism from the University of California, Berkeley.

Photo of Todd Bradley

Todd Bradley


Todd Bradley is executive vice president of HP’s Personal Systems Group, a $35 billion annual revenue business that includes personal computers, mobile devices, technical workstations, personal storage solutions and Internet services. He is also a member of HP’s 10-person Executive Council.

Under Bradley’s leadership, PSG has accelerated profitable growth, firmly establishing HP as the #1 PC vendor in the world. During his four year tenure, the business has added more than $10 billion in revenues and increased profitability threefold. His organization reset the global PC industry with its “The Computer Is Personal Again” campaign, setting a new standard for design, user interface and the overall customer experience. At the helm of the largest global supply chain in the IT industry, Bradley has promoted environmental and social responsibility across thousands of suppliers and channel partners and millions of customers whose lives and businesses HP touches.

During his 30-year management career, Bradley has held senior roles at GE Capital, Dun & Bradstreet and FedEx. Prior to joining HP, Bradley was the chief executive officer of Palm. Before that, Bradley was executive vice president of global operations for Gateway.
Bradley holds a Bachelor of Science degree in business administration from Towson University, He serves as a director of LiveOps and trustee of the American Film Institute.

Photo of Jon Rubinstein

Jon Rubinstein

Palm Global Business Unit, HP

Jon has helped launch some of the most influential computing products of our time. He served as Palm’s Chairman and CEO prior to its acquisition by HP and was the driving force behind the company’s return to innovation with its award-winning webOS software and innovative smartphone devices. As head of the Palm global business unit, Jon is leading HP’s efforts in the mobility space, responsible for webOS software development and webOS based hardware products.

As a member of Apple’s senior executive staff, Jon was instrumental in conceiving the iPod and as head of hardware engineering, led the rapid rollout of the iMac, a product that revitalized Apple and revolutionized personal computer design. Before joining Apple, Jon built his career at computer companies including Hewlett-Packard and NeXT, and founded his own company, Firepower Systems Inc.

Jon is a member of the National Academy of Engineering and a senior member of the IEEE. He received bachelor’s and master’s degrees in electrical engineering from Cornell University and a master’s degree in computer science from Colorado State University.

  • Comcast
  • Bing
  • BlackBerry by Research In Motion
  • Dell
  • Yahoo!
  • Rackspace Hosting
  • Canaan Partners
  • iStockphoto
  • Ixaris
  • Meebo
  • Quova
  • TokBox
  • Unity Medical
  • Visa
  • .CO
  • Aperture
  • Ask.com
  • Omidyar Network
  • SendGrid
  • TriNet HR Corporation
  • Wyse Technology
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Reach business leaders and technology influencers at the Web 2.0 Summit. Call Rob Koziura at (415) 947-6111 or email rkoziura@techweb.com

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