Point of Control: The New Geography of Gaming

Moderated by:
Bing Gordon (Kleiner Perkins Caufield & Byers)
Don Mattrick (Microsoft), Robert Kotick (Activision Blizzard, Inc.)
Point of Control
Location: Grand Ballroom Level:
Average rating: **...
(2.33, 6 ratings)


Photo of Bing Gordon

Bing Gordon

Kleiner Perkins Caufield & Byers

Bing was Chief Creative Officer of Electronic Arts from 1998 to 2008, after heading EA marketing and product development off and on since EA’s founding in 1982. He helped write the founding business plan that attracted KPCB as an initial investor. Bing drove EA’s branding strategy with EA Sports, EA’s pricing strategy for package goods and online games, and contributed design and marketing on many EA franchises including John Madden Football, The Sims, Sim City, Need for Speed, Tiger Woods Golf, Club Pogo and Command and Conquer.

Since joining Kleiner Perkins in 2008, he has focused on the “videogamification of everything”, and has led investments in Zynga, where he serves as Operating Director, and ng:moco. Bing has also been a director at Amazon since 2003, and held the game industry’s first endowed chair in game design, at USC School of Cinematic Arts. He is a trustee of the Urban School of San Francisco.

Gordon earned an M.B.A. degree from Stanford University, and a B.A. degree from Yale University. Bing’s favorite games of all time are World of Warcraft, the Sims, Diablo, Pogo, Civilization, Columns, Freecell, Farmville and Mafia Wars.

Photo of Don Mattrick

Don Mattrick


As president of the Interactive Entertainment Business, Don Mattrick is responsible for the businesses which develop key entertainment experiences that span gaming, music and video across multiple screens. Mattrick’s team drives development and marketing of Xbox 360, Xbox LIVE, the controller-free Kinect for Xbox 360, Zune Music and Video, and Mediaroom, as well as PC and mobile interactive entertainment, manufacturing and supply chain management. In addition, his team cultivates relationships with third-party game publishers and developers around the world.

Mattrick joined Microsoft in July 2007, bringing with him more than 23 years of broad industry and development experience, having helped bring to life such celebrated game franchises as “Need for Speed,” “Harry Potter” and “The Sims” during his tenures at Distinctive Software Inc. and Electronic Arts Inc. (EA). Previously, Mattrick had begun working with Microsoft as an external advisor to the Entertainment and Devices Division in February 2007, working with Robbie Bach and his senior leadership team on various initiatives to continue to evolve the Microsoft gaming platform experience.

Before joining Microsoft, Mattrick held several leadership positions at EA, most recently as president of the publisher’s worldwide studios. Previously, he oversaw EA’s global studios and research and development in several major sites, including Redwood Shores, Calif. (Silicon Valley), EALA in Los Angeles, EA Tiburon in Florida, EA Canada in Vancouver, British Columbia, and Montreal, and EA UK Studio in Chertsey, England. At the age of 17, Mattrick founded Distinctive Software, which was acquired by EA in 1991 and subsequently became EA Canada.

Raised in Vancouver, British Columbia, Mattrick has been an active member of the province’s business and educational community. He has served on several public and private boards, including the advisory board for USC School of Cinematic Arts and the Premier’s Technology Council in British Columbia. In 2003, Mattrick was named one of America’s “Top Ten Influentials” in Fortune magazine’s annual “40 Under 40” list for his contributions to Electronic Arts’ expansion initiatives. In 2005, the World Economic Forum appointed him to its Forum of Young Global Leaders, a group of 100 young leaders chosen to address the challenges of the 21st century. In acknowledgement of his role in building EA’s business in British Columbia and the active development of industry links with the University of British Columbia, Mattrick received the UBC Award as an Honorary Fellow from the Sauder School of Business in December 2005. In 1999, Simon Fraser University awarded him the highest honor the university can bestow, the Doctor of Laws.

Photo of Robert Kotick

Robert Kotick

Activision Blizzard, Inc.

Mr. Kotick has been a director and Chief Executive Officer of Activision, Inc. since February 1991 until July 2008, when he became Chief Executive Officer of Activision Blizzard in connection with the combination of Activision and Vivendi Games.

By merging Activision, Inc.’s top selling portfolio of console and handheld games with Blizzard Entertainment’s leading PC and online subscription franchises, Activision Blizzard is the largest, most profitable pure-play interactive entertainment software publisher in the world with leading market positions across every major category of the rapidly growing interactive entertainment software industry.

For calendar 2009, Activision Blizzard delivered non-GAAP net revenues of $4.8 billion and non-GAAP operating income of $1.2 billion, marking the most profitable year in company’s history. The company is based in Santa Monica, California and operates in sixteen countries with more than 7,000 employees worldwide.

In addition to his responsibilities as Chief Executive Officer of Activision Blizzard, Mr. Kotick is also a member of the Board of Trustees for The Center for Early Education, he is Chairman of the Committee of Trustees at the Los Angeles County Museum of Art where he serves as Vice Chairman of the Board of Directors and he is a member of the Board of Directors for the Tony Hawk Foundation.

  • Comcast
  • Bing
  • BlackBerry by Research In Motion
  • Dell
  • Yahoo!
  • Rackspace Hosting
  • Canaan Partners
  • iStockphoto
  • Ixaris
  • Meebo
  • Quova
  • TokBox
  • Unity Medical
  • Visa
  • .CO
  • Aperture
  • Ask.com
  • Omidyar Network
  • SendGrid
  • TriNet HR Corporation
  • Wyse Technology
O'Reilly Media Logo techweb.com Federated Media

Reach business leaders and technology influencers at the Web 2.0 Summit. Call Rob Koziura at (415) 947-6111 or email rkoziura@techweb.com

View a complete list of Web 2.0 Summit contacts.