Point of Control: Location Based Services

Moderated by:
Brady Forrest (O'Reilly Media, Inc.)
Jeremy Stoppelman (Yelp), Matt Galligan (SimpleGeo), Cyriac Roeding (shopkick)
Live Stream, Point of Control
Location: Grand Ballroom Level:
Average rating: ****.
(4.00, 1 rating)


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Brady Forrest

O'Reilly Media, Inc.

Brady Forrest is Program Chair for O’Reilly’s Where and co-chair for Android Open . Additionally, he co-chaired the Web 2.0 Expo in San Francisco and NYC. Brady writes for O’Reilly Radar tracking changes in technology. He previously worked at Microsoft on Live Search (he came to Microsoft when it acquired MongoMusic). Brady lives in Seattle, where he builds cars for Burning Man and runs Ignite. You can track his web travels at Truffle Honey.
Photo of Jeremy Stoppelman

Jeremy Stoppelman


Jeremy co-founded Yelp Inc. in July 2004 with former colleague Russel Simmons. Prior to Yelp, Jeremy was the VP of engineering at PayPal. He left PayPal in the summer of 2003 to attend Harvard Business School. He joined a start-up incubator in the Summer of 2004 and left Harvard to launch Yelp. Jeremy holds a B.S. in computer engineering from the University of Illinois.

Photo of Matt Galligan

Matt Galligan


Matt Galligan, 25, is the CEO and Co-Founder of SimpleGeo, based out of Boulder, CO that provides a ready-to-use location infrastructure for app developers. He previously founded Socialthing, a company that was chosen to be part of the inaugural year of TechStars. Socialthing.com went into private beta in March, 2008 at South by Southwest in Austin, Texas. The company was acquired five months later by AOL. Socialthing was later rebranded as AOL Lifestream.

Matt currently resides in Boulder, CO and is an active member of the startup community there.

Photo of Cyriac Roeding

Cyriac Roeding


Cyriac Roeding is the Co-Founder and CEO of shopkick Inc., focused on bridging the mobile and the physical retail worlds. shopkick’s first mobile application CauseWorld turned into the fastest-growing and one of the largest mobile retail applications on the iPhone App Store and on Google Android within weeks after launch. shopkick was funded in 2009 by Kleiner Perkins Caufield & Byers (KPCB), as part of its “iFund,” in cooperation with Apple, and by Reid Hoffman, Founder of LinkedIn and investor in Facebook. Previously, Roeding spent a year at Kleiner Perkins Caufield & Byers as an Entrepreneur-in-Residence to identify next-generation cross-platform mobile and online venture concepts.
Prior, Cyriac was Founder and EVP of CBS Mobile. He launched CBS Corporation’s (NYSE: CBS) mobile businesses across CBS Entertainment, CBS Sports, CBS News and the CW Network. In partnerships with technology start-ups, he created U.S. industry firsts such as location-based mobile advertising, mobile video breaking news and sports alerts, and avatar-based mobile games tied to major TV shows. He grew CBS Sports Mobile into one of the Top Ten highest traffic ad-supported mobile websites in the U.S.; created the first virtual reality video gaming experience across TV, online and mobile with “CSI: NY”; and launched the first Alternate Reality Game with full primetime TV drama episode (Numb3rs) and outdoor billboard integration.

Prior to CBS, Cyriac was the Co-Founder of 12snap, a European mobile marketing and entertainment company with clients such as Coca-Cola, McDonald’s, L’Oreal, adidas and MTV Europe. Before that, he developed growth strategies at McKinsey & Company for global media, software and high-tech players in Europe and in Silicon Valley.

Cyriac has received several industry honors, including the first Lion Awards for mobile concepts at the Cannes Lion Festival in France (in 2003 and 2004). In 2007 and 2008, Cyriac and his team received the only Emmy Award nominations for Mobile. For 2007, he was elected as Global and North American Chairman of the MMA, with 600 member companies worldwide.
Cyriac received a master’s degree summa cum laude in engineering and business administration from Germany’s Technical University of Karlsruhe, and studied Japanese management at Sophia University in Tokyo.

  • Comcast
  • Bing
  • BlackBerry by Research In Motion
  • Dell
  • Yahoo!
  • Rackspace Hosting
  • Canaan Partners
  • iStockphoto
  • Ixaris
  • Meebo
  • Quova
  • TokBox
  • Unity Medical
  • Visa
  • .CO
  • Aperture
  • Ask.com
  • Omidyar Network
  • SendGrid
  • TriNet HR Corporation
  • Wyse Technology
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