Intelligence for All of Us: SAP® BusinessObjects™ Explorer

Location: Metropolitan Ballroom Level:

Join Marge Breya, SAP EVP and GM, to see how next generation business intelligence provides the fierce weapon for the data driven executive needed to deal with the lack of visibility in the current economic situation. As the amount of information inside and outside organizations continues to increase, it becomes harder and harder to find the right information quickly forcing many business users to use “instinct” or “gut feel” instead of relying on hard data. These issues can be addressed today with a combination of excellence in user experience, rocket science made simple, and a fresh new approach with 2.0 ingredients. Information becomes so approachable that all of us humans can have a conversation with our business data, see the forest, not get stuck in the trees, and make rapid confident decisions.

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Marge Breya


Marge Breya is executive vice president and general manager of the Intelligence Platform Group (IPG) at SAP BusinessObjects and of the NetWeaver Solution Management organization at SAP AG. Breya brings more than 25 years of experience as a technology visionary to SAP. In her current role, Breya oversees responsibility for determining the roadmap and GTM strategy for SAP’s business intelligence (BI) and enterprise information management (EIM) solutions as well as the SAP NetWeaver platform.

Previously, Breya was at Business Objects SA, where she was general manager for the company’s primary product-line businesses: core BI, EIM and midmarket solutions. She also served as Business Objects’ chief marketing officer (CMO) where she was responsible for developing the company’s vision and strategy, establishing its brand value proposition, and running all marketing and communications functions worldwide.

Prior to joining SAP via the Business Objects acquisition, Breya served in a number of executive management roles at technology giants such as BEA Systems, where she was senior vice president (SVP), CMO, and chief strategy officer (CSO); and Sun Microsystems.

Breya holds a bachelor’s degree in electrical engineering from the University of Illinois (Urbana/Champaign) and a master’s degree in business administration from the University of Oregon.

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