Michael Hoefflinger
General Manager, Partner Marketing Group, Intel

Mike is GM of Intel’s Partner Marketing Group, managing the strategy, structure and customer engagements of the
Intel Inside co-op marketing program worldwide. Prior to that, he managed co-marketing with WiFi ecosystem
partners during the evolution of Intel Centrino Mobile Technology. He has also held roles as Andy Grove’s
Technical Assistant, in Product Marketing, New Media Programs and Business Development and was an Engineer
on the original Pentium processor. Mike holds Bachelors and Masters degrees in Computer and Electrical
Engineering from Purdue University.


Location: Twin Peaks Level:
Chas Edwards (Federated Media), David Knox (Procter & Gamble Corporate Marketing), Craig Atkinson (OMD), Michael Hoefflinger (Intel), Curt Hecht (VivaKi Nerve Center )
Brand managers and senior agency execs from Top 100 consumer brands will share their insights on the risks and rewards of venturing beyond banner ads into the realm of conversational marketing. How much control is worth giving up in order to tap into social-media amplification? Read more.

Co-produced By:

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  • Adobe Systems, Inc.
  • Enterprise Ireland
  • IBM
  • IDA Ireland
  • Juniper Networks
  • Microsoft
  • Thomson Reuters
  • Yahoo! Inc.
  • Accenture
  • CareerBuilder.com
  • iQuestions.com
  • Searchme
  • Socialtext
  • SourceForge.net
  • Microsoft
  • MySpace.com
  • Mohr Davidow Ventures
  • New Enterprise Associates
  • Omidyar Network
  • Panorama Capital
  • Silicon Alley Insider
  • Topix
  • Wired

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