Craig  Atkinson

Craig Atkinson
Midwest Regional Director, OMD

Website

As Group Account Director, Craig is the champion of thought leadership and overall owner of the client relationship for the McDonald’s US business at OMD.

Prior to his current position, Craig was Digital Director on the McDonald’s business in 2006 and 2007. In this role, Craig lead the development and execution of the national digital/emerging media strategy which generated both strong brand results as well as numerous industry awards.

Prior to OMD, Craig held positions within interactive marketing since its inception in the mid 1990’s, playing key Account, Media and Strategy roles at Modem Media, Digitas, and Arc Worldwide leading online marketing strategy and program development for such clients as Intel, Michelin, Washington Mutual, the U.S. Army and Allstate.

A frequent speaker and recognized thought leader in the emerging and digital marketing landscape, Craig has been quoted in such publications as The New York Times, The Wall Street Journal, Business Week, Advertising Age and Adweek.

Craig is a graduate of the University of Vermont and resides in Naperville, IL with his wife Nikki and sons Jake and Sam.

Sessions

Workshop
Location: Twin Peaks Level:
Chas Edwards (Federated Media), David Knox (Procter & Gamble Corporate Marketing), Craig Atkinson (OMD), Michael Hoefflinger (Intel), Curt Hecht (VivaKi Nerve Center )
Brand managers and senior agency execs from Top 100 consumer brands will share their insights on the risks and rewards of venturing beyond banner ads into the realm of conversational marketing. How much control is worth giving up in order to tap into social-media amplification? Read more.

Co-produced By:

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  • Adobe Systems, Inc.
  • Enterprise Ireland
  • IBM
  • IDA Ireland
  • Juniper Networks
  • Microsoft
  • Thomson Reuters
  • Yahoo! Inc.
  • Accenture
  • CareerBuilder.com
  • iQuestions.com
  • Searchme
  • Socialtext
  • SourceForge.net
  • Microsoft
  • MySpace.com
  • Mohr Davidow Ventures
  • New Enterprise Associates
  • Omidyar Network
  • Panorama Capital
  • Silicon Alley Insider
  • Topix
  • Wired

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