Defending Web 2.0 From Virtual Blight

Location: Sea Cliff Level:

The tremendous success of Web 2.0 and the large number of visitors to popular sites have made it a prime target for spammers, vandals and hackers who want to exploit the trust implicit in this ecosystem for personal gain. Companies need to recognize this type of manipulation as a potentially fatal cancer and develop strategies to aggressively defend themselves against the ravages of blight that can devastate their communities. This panel will examine the ways people profit from blight and explore some strategies to combat the problem.

Photo of Jonah  Stein

Jonah Stein

Its the ROI

Jonah Stein is the founder of Its The ROI, a San Francisco Search Engine Optimization and Search Engine Marketing company. In 2007, he coined the term Virtual Blight to help web publishers understand the impact of Spam, scammers and other parasitic marketers on the value of web properties.

Jonah has been responsible for planning, designing and executing the web vision of companies ranging from venture funded start ups to Fortune 500 companies. Through two business cycles of venture capitalists pouring money like chum into the feeding frenzy, he has focused on creating functional web businesses with measurable ROI. Its The ROI currently assists companies with all aspects of Search Engine Marketing and Jonah serves on the advisory boards of several start up companies.

Photo of Matt Cutts

Matt Cutts


Matt Cutts joined Google as a Software Engineer in January 2000. Before Google, he was working on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has an M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky.

Matt wrote SafeSearch, which is Google’s family filter. In addition to his experience at Google, Matt held a top-secret clearance while working for the Department of Defense, and he’s also worked at a game engine company. He claims that Google is the most fun by far.

Matt currently heads up the Webspam team for Google. Matt talks about webmaster-related issues on his blog.

Photo of Steve Huffman

Steve Huffman


Steve Huffman co-founded the social news site in 2005 with
his college roommate. has grown into the largest social
news site and one of the largest communities on the Internet. In 2010,
he co-founded Hipmunk, a travel meta-search site trying to take the
agony out of searching for plane tickets online. As lead engineer at
both these companies, he’s had many technologies adventures and hopes
to share his experiences.

Photo of Jonathan Hochman

Jonathan Hochman

Hochman Consultants

Jonathan Hochman is the founder of Hochman Consultants where he has 20 years experience as a business development, marketing and technology consultant. He is also the chairman of "SEMNE ":, an association of professional search marketers in New England. In 1990 Hochman received two degrees in Computer Science from Yale.
Hochman’s credentials include Qualified Google Advertising Professional, Yahoo Search Marketing Ambassador, and Microsoft adExcellence Member. He has spoken at the Web 2.0 Summit, Search Marketing Expo (SMX) and Search Engine Strategies (SES) conferences. He writes for Search Engine Land, Search Marketing Standard, and Internet Evolution.

Sanjay Sehgal

Pramana, Inc

He is the founder and CEO of Pramana. Mr. Sehgal has over 12 years of executive management and entrepreneurial experience in enterprise software, system sales, marketing and operations. Prior to Pramana, Mr. Sehgal founded or co-founded three companies, AMI, (sold to LSI Logic for over $220M), iVivity, and Scentric, all category-leading companies in their respective markets. He has led business critical efforts in a startup environment, including building a successful sales organization, raising venture and strategic funding, product development and launch, establishing and managing partner relationships, and overseeing company acquisition

Co-produced By:

O'Reilly Media Logo
  • Adobe Systems, Inc.
  • Enterprise Ireland
  • IBM
  • IDA Ireland
  • Juniper Networks
  • Microsoft
  • Thomson Reuters
  • Yahoo! Inc.
  • Accenture
  • Searchme
  • Socialtext
  • Microsoft
  • Mohr Davidow Ventures
  • New Enterprise Associates
  • Omidyar Network
  • Panorama Capital
  • Silicon Alley Insider
  • Topix
  • Wired

Sponsor Opportunities

Reach business leaders and technology influencers at the Web 2.0 Summit. Call Marco Pardi at (415) 947-6216 or email

Download the Sponsor Prospectus (PDF).

Contact Us

View a complete list of Web 2.0 Summit contacts.