Paul Adams

Paul Adams
Global Brand Experience Manager, Facebook

Website | @padday

Paul works at Facebook, where he conducts research to inform advertising strategy and the design and development of future products. He is recognized as a leading thinker on designing social interactions, and spent the past four years leading user research for Google’s social web projects including Gmail, Mobile and YouTube.
Before Google, Paul worked as a User Experience Consultant at Flow, leading research and design projects for clients including the BBC, The Guardian, Vodafone, UK Government and Betfair. Before Flow, he worked as an Industrial Designer, designing electronic appliances at Dyson and car interiors at Faurecia. Paul holds a first class Master of Science and a Bachelor of Design. He writes a popular blog at


Marketing 2002
Paul Adams (Facebook)
Average rating: ****.
(4.63, 19 ratings)
When it comes to the things we like, the activities we do, the products we buy and the places we go, we turn to our friends to help us decide. The people around us are our everyday solution to the increasing amount of choice and the increasing amount of available information in our worlds. Read more.
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