Mari Baker

Mari Baker
President and CEO, PlayFirst, Inc.


Mari Baker is president and CEO of PlayFirst, Inc. PlayFirst’s mission
is to deliver delightful play to everybody, every day. Over 550
million people have played PlayFirst’s hit franchise, Diner Dash.

Prior to PlayFirst, Mari was CEO of Navigenics, a company she helped
incubate while an executive-in-residence at the venture capital firm,
Kleiner Perkins Caulfield and Byers. Previously, as president and CEO
of BabyCenter, an online site for moms, Mari drove market leading
growth and managed the eventual acquisition by Johnson & Johnson. Mari
established herself as a premier consumer marketer at Intuit where she
built Quicken into the world’s most popular personal finance software.
Mari currently serves as an emeritus trustee of Stanford University
and director of Cozi Group, Inc. She has been recognized in the San
Mateo County Women’s Hall of Fame, Fortune’s list of Silicon Valley’s
Most Influential Women, and Advertising Age’s Top 100.

Mari is a graduate from Stanford University and holds degrees in
economics and sociology.


Keynote Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Mari Baker (PlayFirst, Inc.)
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PlayFirst chief executive Mari Baker will highlight how a leading single-player game company effectively transitioned to emerging growth platforms like mobile and social. Read more.
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