James Phillips
Co-founder and SVP, Products, Membase, Inc.

Website | @jamesmphillips

A twenty-five year veteran of the software industry, James Phillips started his career writing software for the Apple II and TRS-80 microcomputer platforms. In 1984, at age 17, he co-founded his first software company, Fifth Generation Systems, which was acquired by Symantec in 1993 forming the foundation of Symantec’s PC backup software business. Most recently, James was co-founder and CEO of Akimbi Systems, a venture-backed software company acquired by VMware in 2006. Book-ended by these entrepreneurial successes, James has held executive leadership roles in software engineering, product management, marketing and corporate development at large public companies including Intel, Synopsys and Intuit and with venture-backed software startups including Central Point Software (acquired by Symantec), Ensim and Actional Corporation (acquired by Progress Software). Additionally, James spent two years as a technology investment banker with PaineWebber and Robertson Stephens and Co., delivering M&A advisory services to software companies. James holds a BS in Mathematics and earned his MBA, with honors, from the University of Chicago. He currently serves on the board of directors of Teneros and as an investor in and advisor to a number of privately-held software companies including Delphix, Replay Solutions and Virsto.


James Phillips (Membase, Inc.)
Average rating: **...
(2.33, 3 ratings)
Real-time content, offer and ad targeting decisions must happen quickly. This session describes how both AOL Advertising and ShareThis use Hadoop to create user profiles and Membase to access them in real-time, with sub-millisecond latency, leaving the bulk of their processing time budget for improved targeting and customization. Read more.
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