Session given by Mike Kuniavsky, founder, ThingM Corporation.
He is a cofounder of Crowdlight, a new networking entertainment startup, ThingM, a ubiquitous computing hardware design, development and manufacturing company. Previously he was a founding partner of Adaptive Path, a San Francisco design consultantcy and Wired Digital’s User Experience lab. ‘Observing the User Experience,’ His book on user research methods, has been continuously in print since 2003 and is used by people around the world who want to understand the relationship between people and products. Reviewers have said that his 2010 book, ‘Smart Things: ubiquitous computing user experience design’ will ’change user experience practice forever.
Photo credit: Ben Cerveny
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Mike is a great communicator and service avatars are a good model to use when designing your service.