Seismic Shifts: The Future of the Global Mobile Eco-System

Kelly Goto (gotomedia, LLC), Paul Smith (mPulse Media), Raj Singh (Skyfire), Rudy De Waele (mTrends)
Conversations Alcove 4
Average rating: ***..
(3.67, 3 ratings)

Steady user trends bring about dramatic and abrupt changes by handset manufactures like Nokia, operating system providers like Microsoft, and carriers like T-Mobile. AT&T’s bid to acquire T-Mobile and Microsoft’s billion dollar deal to be Nokia’s OS provider and the shake-up in Japan are just the most recent seismic disruptions to the mobile eco-system. What are the consequences of these two changes? What areas will host the most disruption ahead? Who will benefit and who will lose. Join in the discussion of the future of the global mobile eco-system.

NOTE: Attendees of this session will receive a special pass to continue the discussion & live broadcast at a Mobile Salon held that evening, attendance will be limited.

Photo of Kelly Goto

Kelly Goto

gotomedia, LLC

As an evangelist for design ethnography, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives.Goto is a sought-after international keynote lecturer and author on the topics of web and mobile strategies, usability, and design ethnography. Her book, Web Redesign 2.0: Workflow that Works has been translated into 14 languages and is an established standard for workflow methodologies and user-centered design principles worldwide.

Kelly is principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Adobe, VeriSign, Nokia, WebEx and CNET. For the past 20 years, she has worked in the digital media industry launching brands and initiatives for Toyota, Paramount, Infiniti, Sony Pictures, Warner Bros. Online, and Wells Fargo Online. Kelly’s focus on cross cultural studies, mobile devices and interfaces have cumulated in the formation of a global research network with partnerships based on Finland, Spain, New Zealand and China.

Kelly is a former President of the AIGA Center for Brand and is a member of San Francisco’s Bay CHI Usability Organization. She is also the editor of, a highly regarded online publication focusing on mobile user experience. When not tethered to her laptop, Kelly enjoys spending time with husband Skip and new daughter Kirin, working virtually and living free.

Photo of Paul Smith

Paul Smith

mPulse Media

Paul Smith is founder of mPulse Media in San Francisco. mPulse runs Social TV programs on mobile devices with MTV, VH1, Comedy Central, NBC Bravo, CBS CW, and others. Advertisers, such as Sprint, use mPulse to show mobile ads synchronized with TV commercials to extend engagement and drive local direct response. Prior to mPulse, Paul founded and sold other web start-ups, was Director of Technology at a top interactive agency acquired by Omnicom, and developed educational software. He has spoken multiple times at SXSW, CTIA (annual mobile conference), and many other conferences.

Raj Singh


Raj Singh is a mobile industry veteran having worked in all aspects of mobile over the past 12 years. Currently, Raj is an EIR at SRI working on new applications of natural language in mobile. Most recently, Raj was the founding Vice President of Business Development for Skyfire, a mobile browser that supports full Flash rendering. Previously, Raj was consulting with Dell Mobile assisting them with their global SMS and WAP strategy. Prior to Dell, Raj co-founded venture-funded Veeker, NBC’s mobile video citizen journalism service and ToneThis, CNET’s top downloaded ringtone creation product.

Raj has also worked in product management, engineering, strategy and consulting roles for Kodak Mobile, Cellmania, MobiTV, PlayPhone, Tellme, Samsung, Turk Telekom, IGT, Hungama Mobile, Vlingo and Antenna Software. Raj’s personal projects include GameChalk, an SMS multi-player game service, Pubwalk, an LBS bar-hopping service and Wired Mashup of the Year winner in 2006 and YumYum Labs, an Android recipe voice search application and Sprint App 4G Challenge winner. Raj is also a mobile advisor to numerous companies including Movoxx, Nearverse, Buzzd, Textopoly, Knocking Video and several VCs within the valley including ENIAC Ventures.

Raj is a regular mobile writer and speaker including formal and guest blogging for GotoMobile, Venturebeat, O’reilly Emerging Telephony and VisionMobile. Raj has also made contributions to a number of mobile user and expert groups including the JCP, MMA and the Bluetooth SIG. For more information, please see

Photo of Rudy De Waele

Rudy De Waele


In the last 10 years, Rudy has been a central figure in the development of the mobile ecosystem as we know it today. Capturing mobile trends with his influential blog, Rudy is a key networker in mobile, a strategic advisor and a business angel.

Rudy also organizes Mobile 2.0 Europe and is part of the Mobile 2.0 Silicon Valley Organizing Committee. He is the founder of MobileMonday Barcelona and Madrid, and organizes the yearly Mobile Premier Awards. Recently with he launched the AppCircus, a unique global traveling showcase of the most creative and innovative apps presented by their creators during some of the most influential international events in mobile/web.

In 2010, he curated Mobile Trends 2020, a collaborative outlook including some of the key industry experts & visionaries on mobile trends for the next 10 years.

Rudy continues to be a frequent speaker at conferences such as MIPTV, Plugg, now, next, Digital Leaders Forum, PICNIC, Future of Mobile, Club de Creativos, MobileMonday Amsterdam, … and a jury member at MIDEM, Under The Radar – Mobility, Mobile Entertainment Awards (Meffys), Vodafone Mobile Clicks Awards, TechCrunch Europas Awards, Smaato Advertising Award and MEX: The Mobile User Experience Conference & Awards,

Comments on this page are now closed.


Ken Gai
03/26/2011 11:03am PDT

Seismic Shifts.. Shake-up in Japan?!? Not sure when that text was created, but considering events of March 11th maybe a more sensitive edit is in order?

  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.