The New Trendsetters: Utilizing the Power of Social to Change Fashion

Susan Gregg Koger (
Keynote Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Average rating: ***..
(3.50, 22 ratings)

As building an engaged community becomes top of mind for many retail brands, Susan Gregg Koger, founder of, explores how the company has managed to build a strong community via social networks and how the skyrocketing fashion retailer plans to build a social shopping site that continues to empower their customer base and change the fashion industry.

Photo of Susan Gregg Koger

Susan Gregg Koger

Susan Gregg Koger is the Chief Creative Officer and Co-Founder of ModCloth,
an online retailer selling independent designer fashion and decor with a
highly engaged following of millions of female shoppers. Susan started
ModCloth when she was just 17, taking her love of thrifting to start an
online business. ModCloth was operated out of dorm rooms and basements for
four years, and after graduating from Carnegie Mellon University in 2006,
Susan and husband/co-founder Eric Koger, made the decision to expand and
sell vintage-inspired clothing from talented indie designers all over the
world. Today ModCloth has grown into a thriving business of over 250
employees, and the company has since gained attention for its dedication to
customer engagement on the site, as well as for being a vanguard in the
social media sphere. Their goal is to democratize fashion and build a social
shopping community that empowers both indie designers and customers. Susan
was recognized by Inc. Magazine as the "#2 Top Entrepreneur under 30 ” and
named to BusinessWeek’s 2010 list of the “Best Young Tech Entrepreneurs.”
Susan is living her dream and now she has made it her mission to build a
community that allows her customers to do the same.

  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.