SEO WebsIte Clinic: Do your Websites Test Positive for SEO?

Bryan Connally (Parallel Path), John Schoofs (Parallel Path), Janine Soika (Verio Inc.)
Sponsored 2014
Average rating: ***..
(3.42, 19 ratings)

You are the best of the best when it comes to building websites – but can you say that people can easily find your websites once you make them live? Are you sure that you have incorporated all the SEO tips, tricks, tools, and best practices into the actual infrastructure of your website? Do you want to make sure that you have, along with offering SEO optimized websites to your customers? Talk about a key differentiator against your competition!

Yes – we will give you the run down on best practices and SEO lessons learned. But better yet, we are going to do LIVE website analysis for SEO (this is where the fun begins)! We will pull up volunteer websites and do a full SEO audit looking at and giving you SEO solutions for:

  • Information architecture
  • Directory structure
  • Usability
  • Crawl-ability
  • Inbound links
  • Keyword selection
  • Code review
  • Content review
  • Meta data review
  • Internal link structure
  • Robots.txt file
  • XML site map

No matter what happens in this session, you will walk away with a SEO Audit Checklist and the knowledge you need to make sure your websites are SEO top performers!

This session is sponsored by Verio

Photo of Bryan Connally

Bryan Connally

Parallel Path

Bryan Connally is an experienced Search Engine Marketer with extensive expertise across a wide variety of verticals, especially b2b tech and online retail.
Bryan joined Parallel Path in March of 2008 and has since managed a variety of initiatives for Parallel Path’s clients including: Paid Search Advertising, Search Engine Optimization, Affiliate Marketing, Remarketing, and Analytics. This diverse background enables Mr. Connally to select from a variety of channels and technologies to ensure that clients are provided with the best mix of solutions for meeting their business goals. His most recent focus is on developing and implementing foundational SEO strategies that help clients to rank well over the long term even as their businesses continue to scale.

Mr. Connally earned degrees in Finance and Marketing from the University of Colorado at Boulder and has since been involved in Search Engine Marketing. He lives and works in Boulder and enjoys spending his free time outdoors.

Photo of John Schoofs

John Schoofs

Parallel Path

John Schoofs joined Parallel Path in December of 2010 and while he is a recent addition to the team, he is not new to Web Analytics. Prior to his employment with Parallel Path, John has helped organizations implement Web Analytics platforms such as Omniture Site Catalyst and Google Analytics. John is known for a data driven approach to helping organizations understand what is happening within their website and what they can do to improve it.

Mr. Schoofs’ background is concentrated within the home decor industry with employment at and Murals Your Way. During his tenure at he helped the organization migrate from a homegrown database-driven analytics solution over to Omniture Site Catalyst and establish reporting metrics. His work helped the organization broaden their test breadth while spending less time analyzing data. At Murals Your Way, he helped the organization grow traffic with organic and paid search marketing opportunities utilizing analytics to understand opportunities within the website.

A 2003 graduate of the University of Wisconsin – Green Bay, Schoofs holds a degree in Marketing with minors in Accounting & Information Science. He brings a developer’s viewpoint to every discussion, having run his own company helping businesses with analytics and site development. In his spare time, Mr. Schoofs love cycling, skiing and any other activity that takes him outdoors.

Photo of Janine Soika

Janine Soika

Verio Inc.

Janine Soika has over 18 years experience in Strategic and Business-to-Business Marketing, with over 10 years experience within Channel Marketing. Ms Soika has held numerous senior leadership Marketing positions within fortune 500 companies including IBM, Dow Jones Company, AXA Equitable, Wells Fargo Bank, and Arrow Electronics, as well as smaller organizations including Abacus – An Epsilon Company, and start up organizations. Most recently Ms. Soika was running and managing her own Marketing Consulting business called Marketing Strategies prior to joining Verio as the Marketing Leader for their Channel Partner Programs. As the Marketing Leader of Verio’s Channel Programs Ms. Soika manages all marketing responsibilities for growing and expanding Verio’s Partner Channel programs. Some of her most recent accomplishments in this new role include the development and launch of a new partner channel program, launch of a new private partner portal, identification of new channel market segments, development of new partner tools and co-branded collateral, and the launch of a new educational webinar series designed specifically for Verio’s channel partners.

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Picture of Mark Pothier
Mark Pothier
04/05/2011 6:46am PDT

I got a lot out of this, too—Thanks… but can’t find the slides?

Nancy Tieu
03/31/2011 3:35am PDT

Very interesting but a lot of tech words an average person probably would not understand or get lost .

Greatly appreciate the assistance in website review and advise. Thank you Brain and John for teaching me something new and answer all my question at the end of the sessions.

Picture of Ture Anderson
Ture Anderson
03/29/2011 4:36pm PDT

Brian and John, really excellent SEO presentation. Would love to get a copy.

Picture of David Greenholtz
David Greenholtz
03/29/2011 3:10am PDT

Will there be a shared link for this presentation? thanks!

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