Social Media Targeting: Opportunities and Challenges

Moderated by:
Josh Dreller (Fuor Digital)
Marketing 2002
Average rating: ***..
(3.40, 5 ratings)

The rise of the Social Web has been one of the biggest game changers
in online advertising, yet marketers continue to struggle with how to
best utilize and measure the impact of this channel. You engage with
your consumers on Facebook, Twitter, and other social platforms, but
that’s just one piece of the puzzle. Are there other ways to tap into
the power of social marketing that can provide real and measurable

This session will bring to light some of the scalable, paid
advertising solutions that can help you round out your owned and
earned efforts. With social media targeting, you can harness the
social power around your brand and reach relevant consumers with
banners, video ads, and other traditional digital media. Learn how
vendors in this space are able to identify the social connections of
your target audience, what privacy and ethical challenges exist, and
hear case studies about companies who have been able to successfully
achieve their business goals with these tactics.

Photo of Josh Dreller

Josh Dreller

Fuor Digital

Josh Dreller joined Fuor Digital in June 2007. He is responsible for guiding the organization’s technology investments and the leadership and management of Fuor’s search engine marketing services. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on client goals. He has achieved platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter.

Josh co-chairs the Standards Committee for the Web Analytics Association, a collaborative effort between WAA members, vendors, agencies, practitioners and thought leaders to provide standard definitions and promote consistency of the most widely used terms across the analytics industry. Josh also contributes regularly for iMedia Connection and and routinely attends and speaks at industry conferences such as OMMA, iMedia, SES, SMX, and ad: tech.

Prior to his appointment at Fuor Digital, Josh was the agency Project Manager for Dell’s search marketing campaigns at Omnicom’s Resolution Media where he led the strategy for campaign optimizations and ensured that each campaign met its goals. Previously, Josh spent many years working on the web in various positions such as the E-commerce Marketing Manager for Salton, Inc with brands that include George Foreman Grill and Westinghouse.

Josh graduated from Florida State University in 1997 with a B.F.A. in Motion Pictures, Television, and Recording Arts and is a member of MENSA.

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Ben Hess
03/31/2011 9:58am PDT

Very information rich, Josh obviously is an expert on paid social media advertising. Only suggestion on improvement is reducing amount of content / slides so he could spend more time on each topic.

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