Augmented Reality for Marketers: Mapping the Future of Consumer Interactions

Lynne d Johnson (Advertising Research Foundation)
Marketing 2002
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Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. Lynne d Johnson, SVP of social media at the Advertising Research Foundation and John C. Havens, SVP of social media at Porter Novelli and author of, Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand (Wiley, 2008) will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands.

This session will also cover:

  • How brands are getting attention with Augmented Reality
  • How brands are seeing ROI from Augmented Reality
  • The multiple B2B and B2C applications for Augmented Reality
  • How Augmented Reality links to Location Aware Advertising and Predictive Modeling
  • Why Augmented Reality is not a gimmick but the future
Photo of Lynne d Johnson

Lynne d Johnson

Advertising Research Foundation

Lynne d Johnson is a social and emerging media practitioner and thinker who’s worked with agencies, brands, organizations, and media companies on developing engaging content and community experiences for consumers on both online and mobile platforms. She’s worked with R/GA, the Advertising Research Foundation, Fast Company, Vibe, Spin, BlackPlanet, and many others in this capacity for over 11 years. Her current work focuses on developing social media strategies for brands, as well as helping them utilize social media as a consumer insights tool.

A widely published author and blogger, Lynne wrote the foreward for Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand, by Shel Holtz and John C. Havens (Wiley, 2008) and was the technical editor for Google Voice For Dummies, by Bud E. Smith and Chris Dannen (For Dummies 2009). Since 2001 Lynne has published Lynne d Johnson || Diary (Music, Media, My Life), the winner of the 2006 Black Weblog Awards Black Blogger Achievement Award. She also currently blogs for Jack Myers MediaBizBloggers.

Lynne is an advisor for, Interactive One, and Girls In Tech NYC. She is also a co-founder of the The New York Android Software Developers Meetup. Lynne holds a BA in Journalism, an advanced certificate in multicultural studies, and an MBA in Media Management.

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