How to Ignore Best Practices and Listen to Your Customers

Max McDonnell (Lonny Magazine), Michelle Adams (Lonny Magazine)
Average rating: **...
(2.67, 6 ratings)

The web is filled with pre-packaged solutions for online
content delivery. From blogs to video to e-readers, we’re constantly
taught that general solutions are effective solutions. The truth is
that no product designed for mass consumption can perfectly cater to a
unique user base. In this session, Lonny Magazine’s Michelle Adams and
Max McDonnell will walk attendees through the construction of an
online magazine platform that demonstrated drastically increased
reading times and interactivity by ignoring general e-media practices
and specializing to it’s users specific needs and preferences.

Attendees will learn:

  • The benefits of creating and using specialized solutions over
    pre-packaged products.
  • How to effectively filter sparse user feedback

Max McDonnell

Lonny Magazine

Photo of Michelle Adams

Michelle Adams

Lonny Magazine

  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker

Kaitlin Pike
(415) 947-6306

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