Badges Are Not Enough: What Works and What Doesn't In Gamification

Gabe Zichermann (Gamification.Co & Gamification Summit)
Marketing 2002
Presentation: external link
Average rating: ****.
(4.92, 12 ratings)

Gamification is rapidly changing how we engage users and solve problems – affecting big brands and small startups alike. Early approaches have produced largely stellar results (e.g. Foursquare, DevHub) and some real duds. Most designers know that badges alone are not enough to profoundly engage users, but what does it take to gamify like a champ? This session will deconstruct and analyze successful and failed gamification efforts to identify patterns that will make you succeed at long term customer engagement.

Photo of Gabe Zichermann

Gabe Zichermann

Gamification.Co & Gamification Summit

Gabe Zicherman is an author, highly rated public speaker, entrepreneur and chair of the Gamification Summit. His most recent book, Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. A resident of NYC, Gabe is a board member of, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.

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Picture of Kathryn Gorges
Kathryn Gorges
04/03/2011 1:56pm PDT

Eye-opening presentation - I want to share this with my startup friends - how do I get the presentation? Thanks!

Roel Zylstra
04/01/2011 4:25am PDT

I agree with Michael 100% – excellent speech. It was the best one I saw at the expo.

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Michael Krupit
03/29/2011 7:06am PDT

Couldn’t ask for more. Educational – chock full of content. Universally applicable. Awesome engagement. Entertaining, too.

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