Beyond Usable: Research with Results

Kelly Goto (gotomedia, LLC)
Workshop 2001
Please note: to attend, your registration must include Workshops.
Average rating: ***..
(3.36, 11 ratings)

You know that research is essential to understanding your users and creating better experiences. Your organization has conducted usability tests, interviewed customers, and sent out dozens of surveys—but how do you pull it all together and create a holistic UX Strategy? Design Ethnographer Kelly Goto shares rapid, combined research methods that tap into what you already know to add to your UX toolbox today. From analytics to usability testing to rapid contextual research, Kelly will explain how to apply mixed-method research to paint a dimensional look at your end user’s needs and desires—and to create contextual personas that dive into the deeper side of the user’s emotional experience. Bring your team and engage in this lively, hands-on workshop with real world examples and a lot of how-to skills to bring back to your organization and immediately apply.

Session Takeaways

  • Streamline your organization’s research efforts and extend your knowledge base.
  • Create long-term research plans that reach beyond the current project.
  • Combine methods to get the best findings possible.
  • Infuse your organization’s culture with user-centered thinking.
  • Set up budget-friendly research that yields legitimate results in a week.
  • Create a multi-dimensional view of your user.
  • Incorporate emotional, contextual research into your UX strategy?
Photo of Kelly Goto

Kelly Goto

gotomedia, LLC

As an evangelist for design ethnography, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives.Goto is a sought-after international keynote lecturer and author on the topics of web and mobile strategies, usability, and design ethnography. Her book, Web Redesign 2.0: Workflow that Works has been translated into 14 languages and is an established standard for workflow methodologies and user-centered design principles worldwide.

Kelly is principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Adobe, VeriSign, Nokia, WebEx and CNET. For the past 20 years, she has worked in the digital media industry launching brands and initiatives for Toyota, Paramount, Infiniti, Sony Pictures, Warner Bros. Online, and Wells Fargo Online. Kelly’s focus on cross cultural studies, mobile devices and interfaces have cumulated in the formation of a global research network with partnerships based on Finland, Spain, New Zealand and China.

Kelly is a former President of the AIGA Center for Brand and is a member of San Francisco’s Bay CHI Usability Organization. She is also the editor of, a highly regarded online publication focusing on mobile user experience. When not tethered to her laptop, Kelly enjoys spending time with husband Skip and new daughter Kirin, working virtually and living free.

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Picture of Kelly Goto
Kelly Goto
04/05/2011 10:28am PDT

We have the slides and downloadable documents posted at: – please email me at kelly(at)gotomedia(dot)com for the username and password.

Picture of Adam Burrell
Adam Burrell
04/03/2011 11:48am PDT

Kelly – can we get a link to the slides? Thanks!

Picture of Marianne Schwerdtfeger
Marianne Schwerdtfeger
03/31/2011 2:38am PDT

Inspiring! thank you.

Picture of Risto Kivisilta
Risto Kivisilta
03/29/2011 6:02am PDT

One of the nicest workshops in a seminar for a while. Very good real world examples and a lot of ideas on how to do research in the future.

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