Get Going: How to Build and Test Your Idea Without Programming

Elizabeth Yin (LaunchBit), Jennifer Chin (LaunchBit)
Workshop 2005
Please note: to attend, your registration must include Workshops.
Average rating: ***..
(3.27, 15 ratings)

This workshop is for people who have Internet-based business ideas and would love to launch them, but don’t know how to code. Absolutely no coding is required or necessary at this stage!

In this workshop, we’ll provide you with specific methodology and recommend free/inexpensive tools you can use to test and start your business. We’ll discuss business ideas and apply these methods to them. Bring a specific internet business idea you can share, and we may choose yours as an example in our workshop.

We’ll cover how to quickly launch a business idea without coding anything, how to market it, and how to measure your early-stage success. We take Steve Blank’s customer development philosophy and walk you through the online tools you need to execute on validating your startup idea.

The end goal of this workshop is for you to be able to walk away with a solid understanding of how to start your Internet business now that you have the online tools to help you validate your idea and test it online.

Photo of Elizabeth Yin

Elizabeth Yin


Elizabeth is an internet marketer and backend programmer, who in the last five years has done marketing for startups and was a marketing manager at Google.

Prior to becoming a marketer, Elizabeth wrote backend code for startups during the rise and fall of the dot com era.

Elizabeth holds a B.S. in Electrical Engineering from Stanford and an MBA from MIT Sloan.

Photo of Jennifer Chin

Jennifer Chin


Jennifer is a graphic and web designer, who in the last 15 years has developed graphics and frontend user interfaces for other startups, athletes, universities, orchestras, and of course for Shiny Orb and DressMob.

Jennifer holds a B.A. in Chemistry and Physics from Harvard and a Ph.D from MIT in Materials Science where she held the National Science Foundation fellowship and the Bell Labs fellowship.

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Preeta Chickermane
04/03/2011 4:08am PDT

Enjoyed this workshop immensely. It provided some really simple and useful tips and tools to build your prototype. It attracted a good audience and it was fun working on the strategy exercise with my team.

Picture of Rick Chin
Rick Chin
04/02/2011 5:29am PDT

For me, this was a very useful workshop. I especially liked the list of existing online services like and which allow you to prototype and test a concept quickly.

Picture of Jack Shay
Jack Shay
03/29/2011 3:45am PDT

Nice framework—probably the most efficient and practical approach I’ve heard from any of the ‘lean startup’ thinkers. The real challenge is of course to build a defensible business out of a validated idea, but they teach some of the fastest ways to get to that question. Looking forward to seeing what Jennifer and Elizabeth do with LaunchBit!

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Shirley Bailes
03/29/2011 3:24am PDT

@David: note that the slides are also available above if not via Slideshare.

Picture of Jennifer Chin
Jennifer Chin
03/29/2011 3:07am PDT

I’ve posted the slides on slideshare here:

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David Greenholtz
03/29/2011 2:57am PDT

Hey, is there a slideshare link for this presentation? Thanks!

Picture of Alvin Mullins
Alvin Mullins
03/29/2011 12:25am PDT

Really good method to test your idea, especially if you are a business co-founder without a tech.

Picture of Frank Morris
Frank Morris
03/28/2011 11:46pm PDT

Some good methodology and exercises diluted a little by weak case studies.

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