Disrupting the Traditional B2B Model

Moderated by:
Christine Herron (Intel Capital)
Aaron Levie (Box.net), Natalie Mccullough (ServiceSource), David Sacks (Yammer, Inc.)
Average rating: ***..
(3.14, 7 ratings)

For decades, you’ve have had to spend significant money to purchase enterprise software and services, and you’ve had to make a leap of faith that you will derive value from the purchase. Two innovative software startups are now challenging that approach and another startup thrives on a bold pay-for-performance model. In this session, executives from fast-growing software companies will discuss the ways they’ve allowed customers to verify the adoption and success of their offering before having to spend money. Whether you purchase enterprise software or make it, this discussion will spark new ideas.

Photo of Christine Herron

Christine Herron

Intel Capital

Christine Herron is a Director with Intel Capital and a Venture Advisor at 500 Startups. Previously, Christine was a Principal with First Round Capital, an early-stage venture capital firm, and a Director at Omidyar Network, where she developed the Media practice strategy. Prior to Omidyar Network, Christine held operational roles with Mission Research, NetObjects, and Microsoft, and was the founder and CEO of Mercury2. She started as an investor with Geocapital Partners, where she funded early Internet and network infrastructure businesses including Netcom and AXON Networks. Christine earned degrees from both Stanford University and Columbia University.

Photo of Aaron Levie

Aaron Levie


Aaron Levie is the CEO and co-founder of Box.net, a leading provider of tools for managing and sharing data online. Founded as a college business project with a vision giving people instant access to their information, anywhere, Box.net was launched from Aaron’s dorm room in 2005 with the help of CFO, Dylan Smith. Aaron is originally from Mercer Island, WA, and studied entrepreneurship for two and a half years at the Marshall School of Business at the University of Southern California. At Box, Aaron is currently responsible for product and platform strategy and design. In 2006, after raising an “A” round of venture capital from Draper Fisher Jurvetson, Aaron moved the company to Palo Alto.

Photo of Natalie Mccullough

Natalie Mccullough


Natalie McCullough, Executive Vice President of Marketing
Natalie McCullough leads Go-To-Market activities for ServiceSource. In this role, she manages Corporate and Solution Marketing, Solution Design and Sales Operations. Natalie and her team work with clients and prospects to benchmark their service businesses to industry best practice and develop tailored solutions that maximize client financial and strategic goals. Natalie came to ServiceSource in 2006 as Vice President of Strategy to drive development of a long term strategy for ServiceSource’s growth.

Prior to ServiceSource, Natalie was an Associate Principal at McKinsey & Company. Her experience at McKinsey includes over 25 client engagements, focusing on corporate and business unit growth strategy, organizational restructuring and development, and go-to-market and brand strategy. Natalie holds a Bachelor of Arts degree in Geology from Stanford University and an MBA from the Harvard Graduate School of Business.

Photo of David Sacks

David Sacks

Yammer, Inc.

David is the Founder and CEO of Yammer, Inc. He has been involved in the internet space for ten years as an entrepreneur, executive and investor, starting with PayPal in 1999. David was PayPal’s Chief Operating Officer and product leader, taking the company from startup to IPO and eventual sale to eBay for $1.5 billion. Subsequently, he founded Geni.com, which is creating a family tree of the whole world, enabling millions of family members to connect, share, and preserve their lives. He also produced and financed the movie “Thank You For Smoking”. He has a B.A. in Economics from Stanford University and a J.D. from the University of Chicago Law School.

Comments on this page are now closed.


Picture of David Greenholtz
David Greenholtz
03/29/2011 3:08am PDT

Hey, will there be a shared link for this presentation? Thanks!

  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker

Kaitlin Pike
(415) 947-6306

View a complete list of Web 2.0 Expo contacts.