No Need to Google: How to Intercept Customers Before They Search

Alex Rampell (TrialPay)
Marketing 2002
Average rating: ***..
(3.25, 8 ratings)

Google is a great way to find customers who are searching for your company or products. But what should you do when customers haven’t heard of you or aren’t searching for your keywords? Cutting-edge e-commerce companies leverage social games and sophisticated coupon strategies to intercept customers before they even think of Googling. While Google’s nearly 70% share of the search market isn’t in danger, there are many ways that e-commerce companies can pre-empt searches by interacting directly with customers and saving a bundle on costly pay-per-click ads.

In this session, we’ll examine how push promotions and coupons— when used correctly —can significantly boost revenue from customers who aren’t searching for your company. Drawing on lessons from successful startups like Groupon and innovative credit card companies, we’ll cover concrete tips you can embrace today to start moving transaction initiation off of Google.

Photo of Alex Rampell

Alex Rampell


Alex Rampell is the co-founder and CEO of TrialPay, where he is responsible for general management and building corporate infrastructure. Prior to TrialPay, Alex co-founded FraudEliminator, the first consumer anti-phishing company, which merged into SiteAdvisor and was acquired by McAfee in April 2006. Alex began his career writing and selling consumer software on bulletin board systems and the nascent Internet. His first successful company gained hundreds of thousands of paying consumers worldwide and had products featured in Forbes, The New York Times, The Wall Street Journal, USA Today, “Today,” CNBC and BusinessWeek. He holds an AB in Applied Math and Computer Science, cum laude, from Harvard University.

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