Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use

Andrew Filev (
Big Ideas 2002
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For many of us, there’s no doubt that in 3 years, SMBs will use next-generation Web-based tools that make collaboration much more efficient than last century’s e-mail. However, what we are facing today is that people, who made Facebook and Twitter an integral part of their personal life, are still often reluctant to use Web 2.0 tools at work.
Many emerging Web 2.0 business solutions try to recreate the wheel and somehow don’t fit the existing user behaviors. Yet, the true power of doing more with less is seeing the opportunity in limitations. Business environment is different from the consumer space. Leveraging the existing business tools’ advantages and popularity may be a far better approach than trying to revolutionize your customers’ working experience.
Learn how integrating the award-winning project management tool with business collaboration backbone, email, helped win over thousands of corporate users and get a skyrocketing 400% growth in revenues. Wrike’s founder, Andrew Filev, will share his experience and practical tips of how you can mix fresh and familiar to make your Web 2.0 business solution a true “comfort app” your customers are dreaming of.

Andrew Filev

Since 2001, Andrew Filev has been managing software teams in a global environment. His technical expertise and his management vision are reflected in online and offline articles that have had hundreds of thousands of readers. His ideas on new trends in project management are published in his blog Andrew has given speeches on new trends in project management and deployment of the next-generation, Web-based applications on deferent events, including the PMI Silicon Valley Tools and Techniques Forum and the Office 2.0 Conference (Project Management panel).

Andrew’s innovative ideas and passion to improve project management tools are applied in Wrike, a leading online project management solution. Andrew now leads the company as a founder and CEO.

Andrew graduated from St. Petersburg State University and the Stockholm School of Economics. He also received the honored award of Microsoft Most Valuable Professional.

  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

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