Building Trust Online, Sharing Stuff Offline

Micki Krimmel (Sugar Packet, Inc.)
Big Ideas 2010
Average rating: ***..
(3.60, 5 ratings)

Sharing content on the web is old news. The new wave of web/mobile applications is all about sharing physical objects IRL (In Real Life).

Services that connect people to share household items, cars and even bedrooms have been all the rage recently. But how do you encourage neighbors to trust each other? Are peer sharing businesses sustainable?

Micki Krimmel, Founder of, will share several case studies and highlights from interviews with founders of sharing companies like RelayRides and AirBnB. She’ll analyze what’s required (from technology to branding and marketing) to build a community of trust that supports sharing in real life—and how to make money doing it.

Photo of Micki Krimmel

Micki Krimmel

Sugar Packet, Inc.

Micki Krimmel is the founder of, a community where you can save and earn money by sharing stuff with your neighbors. Why buy when you can borrow?

Micki has been building online communities for almost a decade. She founded the interactive department at Participant Media, where she created the company’s first online community and led the social media efforts for Al Gore’s An Inconvenient Truth. She also ran the community department at and has provided product and social media consulting for numerous startups and media companies.

Micki is a long time contributor to and co-authored the award winning book, Worldchanging: A User’s Guide to the 21st Century. She also blogs for The Huffington Post,, and Her videoblogs have been viewed millions of times. Micki has been featured in countless online and print publications including Wired Magazine, SXSW, .net Magazine, and O Magazine. She was recently featured as Mitchum’s Hardest Working Web Entrepreneur.

Micki is a frequent speaker and panelist discussing online communities and sustainability issues. She is also an all-star roller derby skater with the Los Angeles Derby Dolls.

  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker

Kaitlin Pike
(415) 947-6306

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