Web 2.0 Expo SF 2011 Keynote Speakers

We continue to add new keynote speakers to the line-up. Please check back often to see the latest additions to the Web 2.0 Expo program.

Jennifer Lynn Aaker

Jennifer Lynn AakerGeneral Atlantic Professor of Marketing,Stanford University’s Graduate School of Business

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A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think make them happy? How do small acts create significant change, and how can those effects be fueled by social media? She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc, and Cosmopolitan.

A sought-after teacher in the field of marketing, Professor Aaker teaches in many of Stanford’s Executive Education programs as well as MBA electives including Building Innovative Brands, How to Tell a Story, and The Power of Social Technology. Recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, George Robbins Best Teacher Award and both the Spence and Fletcher Jones Faculty Scholar Awards, she has also taught at UC Berkeley, UCLA and Columbia.

A homegrown Californian, Jennifer has studied at the Sorbonne, and counts winning a dance-off in the early 1980’s among her most impressive accomplishments.

For more information, visit Jennifer’s Faculty Page at Stanford.

4:15pm Wednesday, 03/30/2011
How do you connect meaning to social media to create impact? This keynote draws from psychological insights on happiness, storytelling principles and design-thinking methodology to reveal why some movements and brands take off when they harness social media--and why others don’t.
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Location: Keynote Room - 3rd Level
Mari Baker

Mari BakerPresident and CEO,PlayFirst, Inc.

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Mari Baker is president and CEO of PlayFirst, Inc. PlayFirst’s mission
is to deliver delightful play to everybody, every day. Over 550
million people have played PlayFirst’s hit franchise, Diner Dash.

Prior to PlayFirst, Mari was CEO of Navigenics, a company she helped
incubate while an executive-in-residence at the venture capital firm,
Kleiner Perkins Caulfield and Byers. Previously, as president and CEO
of BabyCenter, an online site for moms, Mari drove market leading
growth and managed the eventual acquisition by Johnson & Johnson. Mari
established herself as a premier consumer marketer at Intuit where she
built Quicken into the world’s most popular personal finance software.
Mari currently serves as an emeritus trustee of Stanford University
and director of Cozi Group, Inc. She has been recognized in the San
Mateo County Women’s Hall of Fame, Fortune’s list of Silicon Valley’s
Most Influential Women, and Advertising Age’s Top 100.

Mari is a graduate from Stanford University and holds degrees in
economics and sociology.

4:25pm Tuesday, 03/29/2011
PlayFirst chief executive Mari Baker will highlight how a leading single-player game company effectively transitioned to emerging growth platforms like mobile and social.
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Location: Keynote Room - 3rd Level
Osama Bedier

Osama BedierVP, Platform, Mobile & New Ventures,Google

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Osama Bedier was vice president of platform, mobile and new ventures at PayPal. He oversaw PayPal X, PayPal’s open global payments platform that allows independent and enterprise developers to build new and innovative payment applications for a wide variety of online and mobile applications.

During his seven-year career with PayPal and eBay, Bedier has held numerous engineering and product development management responsibilities. Most recently, he was vice president of product development for all consumer- and merchant-facing products. Previously, he led product development for PayPal’s merchant services business, where he oversaw the rollout of PayPal’s suite of products that serve businesses off of eBay, as well as PayPal’s international product development. Bedier began his career at eBay where he worked on the re-architecture of eBay’s next generation platform.

Prior to PayPal, Bedier served as director of technology for DG Systems Inc./Starguide Satellite Systems. As director of technology, his team built and managed an innovative nationwide Internet cable TV service with user-targeted advertising. He has served in product management and architecture roles at Gateway Inc. and AT&T Wireless.

Bedier received a bachelor’s degree in computer science from the University of California.

4:40pm Wednesday, 03/30/2011
Keynote by Osama Bedier, Google.
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Location: Keynote Room - 3rd Level
Kenyatta Cheese

Kenyatta CheeseChief Yatta,.

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Kenyatta Cheese researches and fosters media culture and technology. He is probably best known for co-creating the web series and internet meme database Know Your Meme, often cited as the go to resource for understanding web culture. Kenyatta is often called upon to comment on the state and meaning of internet culture by the likes of NPR, MSNBC, The New York Times, and the parents of close friends. In previous iterations he has worked with the Eyebeam Center for Art and Technology, Manhattan Neighborhood Network, and the online television network Rocketboom.

10:25am Thursday, 03/31/2011
n an ecosystem of tweets and retweets, bloggers and re-bloggers the questions of documentation and credit have become tricky. The identity of the singular, original creator of a piece of online culture isn't always immediately clear – even if that instigator WASN'T posting Anonymously. So... a million "like"s and "post-to-tumblr"s later, a question arises: to whom does this culture belong?
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Location: Keynote Room - 3rd Level

Rebekah CoxProduct Design Manager,Quora

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Rebekah previously worked at the arcade in the mall where she was quickly promoted to cashier. Many years later she was a Product Design Lead at Facebook, building and designing interfaces as well as overseeing the Product Design, Communication Design & User Experience teams.

9:40am Thursday, 03/31/2011
Keynote by Rebekah Cox, Product Design Manager, Quora.
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Location: Keynote Room - 3rd Level
Christian Crumlish

Christian CrumlishDirector of Consumer Experience,AOL

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Christian Crumlish is a writer, information architect, and digital designer.

He is a consumer experience evangelist at AOL, an advisor to and director emeritus of the Information Architecture Institute, and co-chair of the monthly BayCHI program. He was the curator of the Yahoo! Design Pattern Library for several years.

He is the author of the bestselling The Internet for Busy People, and The Power of Many, and co-author most recently of Designing Social Interfaces with Erin Malone. He has spoken about social patterns at BarCamp Block, BayCHI, South by Southwest, the IA Summit, Ignite, Web 2.0 Expo, PLoP, IDEA, Web Directions, the Web App Masters Tour, and WebVisions.

Christian has a bachelor’s degree in philosophy from Princeton. He lives in Oakland with his wife Briggs, his cat Fraidy, and his electric ukulele, Evangeline.

4:45pm Tuesday, 03/29/2011
Keynote by Christian Crumlish and Erin Malone.
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Location: Keynote Room - 3rd Level
Presentation: external link
Patrick Davison

Patrick Davison.,WhatWeKnowSoFar/MemeFactory

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Patrick Davison is from Atlanta, Georgia but lives in Brooklyn, New York where he is pursuing a PhD in media studies from the Media, Culture, and Communication department of NYU. He makes performance work as WhatWeKnowSoFar, writes and performs MemeFactory, and does research with the Web Ecology Project. He has spoken at ROFLcon, Ignite New York, Yale, NYU, and Social Media Week (Sao Paulo).

10:25am Thursday, 03/31/2011
n an ecosystem of tweets and retweets, bloggers and re-bloggers the questions of documentation and credit have become tricky. The identity of the singular, original creator of a piece of online culture isn't always immediately clear – even if that instigator WASN'T posting Anonymously. So... a million "like"s and "post-to-tumblr"s later, a question arises: to whom does this culture belong?
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Location: Keynote Room - 3rd Level
Liz Gannes

Liz GannesSenior editor,All Things D

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Liz Gannes has been a Silicon Valley-based business technology reporter since 2004, where she started her career as a reporter at Red Herring. She was the second employee at the technology blog network GigaOM, where she covered the rise of the social Web.

As part of GigaOM, in 2006, Ms. Gannes founded NewTeeVee, a site that became the preeminent source for news and analysis about Internet video and ultimately the intersection of entertainment and technology.

She graduated from Dartmouth with a degree in linguistics.

4:25pm Wednesday, 03/30/2011
Reid Hoffman, Founder, Executive Chairman, LinkedIn, joins Liz Gannes in conversation on our main stage.
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Location: Keynote Room - 3rd Level
Dane Glasgow

Dane GlasgowVP, Global Product Management, eBay Marketplaces,eBay, Inc.

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Dane Glasgow serves as vice president, global product management for eBay Marketplaces, and brings more than 15 years of experience leading product design and development, innovation in search technology, and management to the world’s largest online marketplace. In his role, Dane focuses on delivering a compelling shopping experience globally for both buyers and sellers – from eBay’s homepage and search experience, to tailored verticals in the Fashion and Electronics categories, to an end-to-end selling experience. Working closely with eBay’s North American and European business teams, Dane and his worldwide team of product managers, designers, and data managers aim to surface the best deals, drive increased business conversion and grow customer satisfaction across more than 94 million active users and $62 billion in gross merchandize volume globally (2010). In December 2010, Dane helped lead eBay’s acquisition of Milo, a local shopping engine, and now manages the integration of Milo’s local commerce solution into the eBay customer experience.

Dane previously served as eBay’s vice president of engineering, where his team brought an increased level of structure and depth to the eBay Global Product Catalog, an ever-growing master resource of structured data to categorize and manage eBay’s vast selection of inventory.

Dane joined eBay through the acquisition of Positronic, a software company he co-founded and served as chief technology officer, setting the roadmap for a sophisticated machine learning and natural language processing platform in the finance sector. Prior to that, Dane served as director of program management at Microsoft for the core Live Search product, and general manager for the Windows Live Portal & Client team, where he delivered products including Microsoft’s web search experience, Windows Desktop Search and Live.com. Dane joined Microsoft though the acquisition of Jump.com, a company he helped create in Ithaca, N.Y. Jump provided the first completely connected, Internet-based email, calendar and tasks service. Dane served as president of Jump, overseeing product design, technology partnerships, and operations.

Dane attended Cornell University, where he studied computer science, business, and fine arts. Outside of the office, he enjoys photography, computer graphics, amateur high altitude ballooning/rocketry, robotics, helping educational and scientific-based charities, and driving fast cars. Dane serves on the board of trustees for the SETI Institute, a non-profit scientific organization whose mission is to explore, understand and explain the origin, nature, and prevalence of life in the universe.

9:15am Thursday, 03/31/2011
Keynote by Dane Glasgow, VP of Global Product Management at eBay, Inc.
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Location: Keynote Room - 3rd Level
Adam Goldstein

Adam GoldsteinCo-Founder, CEO,Hipmunk

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Adam Goldstein was a co-founder of BookTour with Chris Anderson. He was the youngest author ever at O’Reilly, writing AppleScript: The Missing Manual at 16. He graduated from MIT in 2010 with degrees in Electrical Engineering/Computer Science and Mechanical Engineering, and was North American Debating Champion in 2010. Adam lives in San Francisco, and is co-founder and CEO of the travel search site Hipmunk.

9:35am Thursday, 03/31/2011
Keynote by Adam Goldstein, co-founder and CEO of the travel search site Hipmunk.
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Location: Keynote Room - 3rd Level
Susan Gregg Koger

Susan Gregg KogerChief Creative Officer,ModCloth.com

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Susan Gregg Koger is the Chief Creative Officer and Co-Founder of ModCloth,
an online retailer selling independent designer fashion and decor with a
highly engaged following of millions of female shoppers. Susan started
ModCloth when she was just 17, taking her love of thrifting to start an
online business. ModCloth was operated out of dorm rooms and basements for
four years, and after graduating from Carnegie Mellon University in 2006,
Susan and husband/co-founder Eric Koger, made the decision to expand and
sell vintage-inspired clothing from talented indie designers all over the
world. Today ModCloth has grown into a thriving business of over 250
employees, and the company has since gained attention for its dedication to
customer engagement on the site, as well as for being a vanguard in the
social media sphere. Their goal is to democratize fashion and build a social
shopping community that empowers both indie designers and customers. Susan
was recognized by Inc. Magazine as the "#2 Top Entrepreneur under 30 ” and
named to BusinessWeek’s 2010 list of the “Best Young Tech Entrepreneurs.”
Susan is living her dream and now she has made it her mission to build a
community that allows her customers to do the same.

9:25am Thursday, 03/31/2011
As building an engaged community becomes top of mind for many retail brands, Susan Gregg Koger, founder of ModCloth.com, explores how the company has managed to build a strong community via social networks and how the skyrocketing fashion retailer plans to build a social shopping site that continues to empower their customer base and change the fashion industry.
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Location: Keynote Room - 3rd Level
Reid Hoffman

Reid HoffmanCofounder and Executive Chairman | Partner,LinkedIn | Greylock Partners

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An accomplished entrepreneur, executive, and investor, Reid Hoffman has played an integral role in building many of today’s leading consumer technology businesses. He led LinkedIn to profitability as chief executive officer and served as executive vice president at PayPal, where he was also a founding board member. Reid joined Greylock Partners in 2009. He focuses on building products that can reach hundreds of millions of participants and businesses that have network effects and possesses a unique understanding of consumer behavior and the dynamics of viral businesses as well as deep experience in driving companies from the earliest stages through periods of explosive, “blitzscale” growth. Reid is the coauthor of two New York Times best-selling books: The Start-Up of You and The Alliance. His next book is focused on “blitzscaling,” based on his Stanford course of the same name.

Reid currently serves on the boards of Airbnb, Edmodo, Xapo, Linkedin, and a few early-stage companies still in stealth as well as a number of not-for-profit boards, including Kiva, Mozilla Corporation, Endeavor, and Do Something. In 2010, he was the recipient of an SD Forum Visionary Award and named a Henry Crown Fellow by the Aspen Institute. In 2012, he was honored by the Martin Luther King Center’s Salute to Greatness award and received the David Packard Medal of Achievement from TechAmerica as well as an honorary doctor of law from Babson University. Reid earned a master’s degree in philosophy from Oxford University, where he was a Marshall Scholar, and a bachelor’s degree with distinction in symbolic systems from Stanford University.

4:25pm Wednesday, 03/30/2011
Reid Hoffman, Founder, Executive Chairman, LinkedIn, joins Liz Gannes in conversation on our main stage.
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Location: Keynote Room - 3rd Level
Ben Horowitz

Ben HorowitzCo-founder, General Partner ,Andreessen Horowitz

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Ben Horowitz is a co-founder and general partner of the venture capital fund, Andreessen Horowitz. Andreessen Horowitz raised its second fund of $650M in November 2010, quickly following the first fund in July 2010 of $300M. Some of its portfolio companies include Foursquare, Skype, Rockmelt and Zynga. Ben pens his own blog, Ben’s Blog where he covers everything from how CEOs should hire executives to how to minimize politics in your company.

Horowitz was a co-founder and CEO of Opsware (formerly Loudcloud), which was acquired by HP in 2007, and was appointed vice president and general manager of Business Technology Optimization for Software at HP. Earlier, he was vice president and general manager of America Online’s E-commerce Platform division, where he oversaw development of the company’s flagship Shop@AOL service. Previously, Horowitz ran several product divisions at Netscape Communications. Horowitz also served as vice president of Netscape’s widely acclaimed Directory and Security product line. Before joining Netscape in July 1995, he held various senior product marketing positions at Lotus Development Corporation.

Horowitz has a BA in Computer Science from Columbia University and an MS in Computer Science from UCLA. He serves on the board of SnapLogic, Factual, Okta, Proferi, Nicira and Skype and is a Foursquare board observer. He lives in Silicon Valley with his wife and three daughters.

4:05pm Wednesday, 03/30/2011
There are a lot of opportunities in technology, but where should companies and VCs invest? What are the companies and products that still need to be built, where is there opportunity for new growth?
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Location: Keynote Room - 3rd Level
Lisa Katayama

Lisa KatayamaJournalist,TokyoMango

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Lisa Katayama is a San Francisco-based journalist who writes about Japanese culture, technology, and entrepreneurship for Wired, Popular Science, Fast Company, and The New York Times Magazine. She is also a producer for PRI’s Studio360 radio show, the author of a book called Urawaza: Secret Everyday Tips and Tricks from Japan, and a correspondent for Boing Boing, one of Time Magazine’s five most essential blogs of 2010. She’s spoken about Japanese web culture to the BBC, CNN, ABC, Martha Stewart Radio, and at venues like O’Reilly’s ETech conference and the Foreign Correspondents Club of Japan. Her personal web site, TokyoMango, was a runner up for the Weblog Awards in 2009. When she’s not working, she rock climbs, does triathlons, and plays the ukulele to her two dogs.

10:15am Thursday, 03/31/2011
The Sendai earthquake was a terrible tragedy for Japan, but I'm optimistic that it will jump start innovation and a collective sense of action in a country that needed a little shaking up. How has living in the most active earthquake zone in the world affected engineering and innovation in Japan? And what seeds of creativity do we see spawning from the aftermath, as solutions or coping mechanisms?
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Location: Keynote Room - 3rd Level
Kevin Kelly

Kevin KellySenior Maverick,Wired

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For 25 years Kevin Kelly has been a participant in, and reporter on, the culture of technology. Based in his studio in Pacifica, California, he immerses himself in the long-term trends and social consequences of technology. Kevin Kelly is currently Senior Maverick at Wired magazine. He helped launch Wired in 1993, and served as its Executive Editor until January 1999. During Kelly’s tenure as editor at Wired, the magazine won two National Magazine Awards (the industry’s equivalent of two Oscars). He is currently editor and publisher of the popular Cool Tools, True Film, and Street Use websites. From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. He co-founded the ongoing Hackers’ Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. A few years ago he started a scientific campaign to catalog all the living species of life on earth. This project has morphed into developing a web page for every species in an Encyclopedia of Life.

Kevin Kelly has authored the best-selling New Rules for the New Economy, and the classic book on decentralized emergent systems, Out of Control (called “required reading for all executives” by Fortune). In addition he writes for prominent publications including The New York Times, The Wall Street Journal, The Economist, Time, Harpers, Science, GQ, and Esquire. Earlier in life he was a photographer in remote parts of Asia (instead of going to college), publishing his photographs in national magazines and recently in the photo art book Asia Grace. Currently he is a charter board member of the Long Now Foundation which is building a monumental clock that will tick for 10,000 years.

3:50pm Tuesday, 03/29/2011
Keynote by Kevin Kelly, Senior Maverick, Wired.
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Location: Keynote Room - 3rd Level
Amy Jo Kim

Amy Jo KimCo-Founder, CEO,ShuffleBrain

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Amy Jo Kim is an internationally recognized expert in online social architecture. She has designed social architecture for Electronic Arts/Maxis/Origin, Digital Chocolate, MTV/Harmonix, eBay, There.com, Yahoo!, and others. Her influential book Community Building on the Web (published 2000), translated into 7 languages, is required reading in universities and game companies around the world. She has a PhD in Behavioral Neuroscience from University of Washington, and a BA in Experimental Psychology from UCSD.

5:10pm Wednesday, 03/30/2011
Games are infiltrating every aspect of daily life. Early-on, "gamification" meant adding simple game mechanics like points, badges and leaderboards to websites and apps. But that's not what makes games truly compelling. Good games take players on a journey, giving them something the learn and master.
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Location: Keynote Room - 3rd Level
Jennifer Magnolfi

Jennifer MagnolfiSenior Integration Architect for Programmable Environments ,Herman Miller

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Jennifer Magnolfi’s work at the front end of Herman Miller Research & Development explores the effects of programmability as a driver for future business development and innovation. During the past five years, she has lead work in an R&D initiative called Programmable Environments, comprising new product concepts, technology integration architecture, building engineering systems in sites, and the development of strategic corporate partnerships and alliances. Some of her built projects include the Microsoft Envisioning Lab in Redmond, and the Georgia Tech main Campus Library.

Jennifer is the co-author of “Always Building: the Programmable Environment”, a design manifesto published by the Herman Miller. The book articulates the core design principles guiding an exploration of intelligent future environments. In previous roles, Jennifer served as an instructor at the Lund Institute of Technology and a Technical Advisor to the Star Design Program, a design and research collaboration with NASA. She was a Research Fellow at the Interactive Institute in Sweden, researching networked habitats and high-tech environments. Jennifer received a Master Degree in Architecture from the Harvard Graduate School of Design and is a U.S. State Department Fulbright Scholar.

5:00pm Wednesday, 03/30/2011
A key consideration in the making of future environments is the intrinsic role technology plays in their design and engineering. Certain environments known today as extreme, only accessible to a select number of users, in fact reveal core design principles and approaches relevant to the making of future everyday spaces to work, live and learn.
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Location: Keynote Room - 3rd Level
Jessica Mah

Jessica MahFounder, CEO,inDinero.com

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As the founder and software architect of inDinero, Jessica drives the development of inDinero’s product strategy, software development, and design efforts. She designed inDinero for the typical small business owner, knowing that its usefulness and simplicity would change the way business owners look at money. Founders Jessica Mah and Andy Su built the core product over the Summer of 2009, and the company has since won funding from UC Berkeley’s Center of Entrepreneurship and early stage investment firm YCombinator.

In her early life, Jessica was the founder and technical lead behind internshipIN.com, which helped match students with internships. She’s been programming since age 9, building businesses since age 12, and finished high school at age 15. Jessica holds degrees from Simon’s Rock the Early College, and the University of California at Berkeley, where she studied computer science and was president of the computer science undergraduate association. Jessica has been mentioned in publications ranging from Inc. magazine to the Wall Street Journal, and has been featured on PBS to encourage students to pursue science and entrepreneurship.

4:35pm Tuesday, 03/29/2011
Keynote by Jessica Mah, Founder, CEO, Architect, inDinero.
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Location: Keynote Room - 3rd Level
Erin Malone

Erin MalonePartner,Tangible UX

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Erin Malone, Principal with Tangible ux, a user experience design firm, has over 20 years of experience leading design teams and developing social experiences for web and software. Prior to Tangible, she spent 4+ years at Yahoo! leading the Platform User Experience Design team where they were responsible for Community products and platforms, for helping develop the Yahoo! Open Strategy, including its social offerings, building the Yahoo! Design Pattern Library and for providing design expertise to the popular YUI (Yahoo! User Interface Library). Additionally, she led the redesign of the Yahoo! Developer Network, oversaw the redesign of Yahoo!’s registration system, and worked on cross-company initiatives. Before Yahoo!, she was a Design Director at AOL responsible for community applications, Creative Director at AltaVista and chief Information Architect for Zip2. She was the founding editor-in-chief of Boxes and Arrows and author of several articles on interaction design history and design. She is co-author of the book Designing Social Interfaces with Christian Crumlish for O’Reilly Media.

4:45pm Tuesday, 03/29/2011
Keynote by Christian Crumlish and Erin Malone.
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Location: Keynote Room - 3rd Level
Presentation: external link
David  Messenger

David MessengerEVP, Online & Mobile,American Express

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David Messenger is the executive vice president and head of American Express’ new Online and Mobile business unit. In this capacity, Messenger is responsible for developing new online and mobile payment capabilities and associated services and applications, with an emphasis on creating strategic digital partnerships. Additionally, the role comprises all online and mobile marketing, business development, customer care and CRM functions.

Prior to joining American Express, Messenger worked at Virgin Mobile USA as chief administrative and corporate development officer where he was responsible for corporate development, corporate strategy, technology, operating platforms, customer care, customer base management, and customer experience.

Previously, he served as senior vice president for Take-Two Interactive Inc. in New York City. Before that, Messenger was a principal at Towers Perrin, in senior positions responsible for mergers and acquisitions and managing a consulting practice for the east and central regions. Earlier he worked at Price Waterhouse in the media, entertainment and communication sectors in both the United Kingdom and the United States.

Messenger holds a bachelor of science in psychology from the University of Wales College in Cardiff, United Kingdom.

5:00pm Tuesday, 03/29/2011
Keynote by David Messenger Executive Vice President of Online and Mobile at American Express
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Location: Keynote Room - 3rd Level
Peter Meyers

Peter MeyersVP, Editorial & Content Innovation,Citia

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Author and digital book producer. I write about and help companies create reader-friendly digital books. I specialize in the “reading experience” and content design. Author of “Breaking the Page: Transforming Books & the Reading Experience” and “Best iPad Apps” (both O’Reilly).

I co-founded one of the first multimedia textbook publishers (Digital Learning Interactive, sold in 2004 to Thomson Learning). I’ve also written extensively about the strange and wonderful effects of computers on mainstream culture for many publications, including the New York Times, the Wall Street Journal, Wired, Salon, and the Village Voice. Some of my favorite pieces include a profile of Norwegian programmers who used pigeons to transmit information between computers http://bit.ly/bXtkAi, the evangelism of Edward Tufte’s information design seminars http://bit.ly/cwPvvJ, and one of the earliest articles on Wikipedia http://bit.ly/aXq3Vj. I also did a tour of duty at O’Reilly Media, where I served five very happy years in the Missing Manual group, finishing up as the series’ associate publisher.

My undergraduate degree is from Harvard, where I studied American history and literature, and I have an MFA in fiction from the Iowa Writers’ Workshop. I live with my wife and two daughters in “upstate Manhattan” (aka Washington Heights).

10:00am Thursday, 03/31/2011
Tablets! Tablets! Tablets! There's a lot of buzz, but which apps really succeed on these devices and why? Peter Meyers, author of "Best iPad Apps," interviews top app creators to help you understand the pitfalls and opportunities.
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Location: Keynote Room - 3rd Level

Adam Mosseri,Facebook

9:45am Thursday, 03/31/2011
Keynote by Adam Mosseri, Product Design Manager, Facebook.
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Location: Keynote Room - 3rd Level
Jonah Peretti

Jonah PerettiFounder/CEO,Buzzfeed

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Jonah Peretti is known for creating viral hits, tracking online social behavior, and building technology to amplify buzz. He is a co-founder of The Huffington Post and more recently created BuzzFeed, a viral network that currently has 150 million users with over 7 million unique visitors a month. He has been called a “viral marketing hotdog” by the New York Times, “the poster boy of guerilla media” by AlterNet, and a “computer-whiz” by The New Yorker. This past October, Fast Company Magazine named Jonah one of the New Faces of Social Media.

Peretti is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. His work has been covered by Time, the Economist, Fortune, and Business Insider and he has appeared as a guest on the Today Show, Good Morning America, and CNN.

Jonah and his team at BuzzFeed have created various relationships with companies such as GE, Comedy Central, Absolut Vodka, and IFC. BuzzFeed users share at a higher rate than Facebook or Twitter, giving these companies a diverse audience of people to share their ideas with as well as gaining real-time data from BuzzFeed’s audience.

5:20pm Wednesday, 03/30/2011
Learn how to spread your content and brand media from the cofounder of BuzzFeed and the Huffington Post. Everyone wants to "go viral" but making it happen requires a combination of art, science, persistance.
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Location: Keynote Room - 3rd Level
Rosalind W. Picard

Rosalind W. PicardProfessor, Co-founder, Chief Scientist, Chairman,MIT Media Lab and Affectiva, Inc.

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Professor Rosalind W. Picard, Sc.D. is founder and director of the Affective Computing Research Group at the Massachusetts Institute of Technology (MIT) Media Laboratory, co-director of the Things That Think Consortium, the largest industrial sponsorship organization at the lab, and leader of the new and growing Autism & Communication Technology Initiative at MIT. She is co-founder, chief scientist and chairman of Affectiva, Inc., making technology to help measure and communicate emotion.

Picard holds a bachelor’s degree in electrical engineering with highest honors from the Georgia Institute of Technology, and master’s and doctorate degrees, both in electrical engineering and computer science, from the Massachusetts Institute of Technology (MIT). Prior to completing her doctorate at MIT, she was a Member of the Technical Staff at AT&T Bell Laboratories where she designed VLSI chips for digital signal processing and developed new methods of image compression and analysis. In 1991 she joined the MIT Media Lab faculty. She became internationally known for constructing mathematical texture models for content-based retrieval of images, for creating new tools such as the Photobook system, and for pioneering methods of automated search and annotation in digital video. She is author of the award-winning book Affective Computing, which was instrumental in starting a new field by that name. Picard has been awarded dozens of distinguished and named lectureships internationally and in 2005 was honored as a Fellow of the IEEE for contributions to image and video analysis and affective computing.

The author of nearly two hundred scientific articles and chapters in multidimensional signal modeling, computer vision, pattern recognition, machine learning, human-computer interaction, and affective computing, Picard is an international leader in envisioning and inventing innovative technology. She holds multiple patents, having designed and developed a variety of new sensors, algorithms, and systems for sensing, recognizing, and responding respectfully to human affective information, with applications in autism communication, human and machine learning, health behavior change, marketing, advertising, customer service, and human-computer interaction.

Picard interacts regularly with industry and has consulted for companies such as Apple, AT&T, BT, HP, i.Robot, and Motorola. She is a popular keynote speaker, and her group’s achievements have been featured in forums for the general public such as The New York Times, The London Independent, National Public Radio, Scientific American Frontiers, ABC’s Nightline and World News Tonight with Peter Jennings, Time, Vogue, Wired, Voice of America Radio, New Scientist, and BBC’s “The Works” and “The Big Byte.” Picard lives in Newton, Massachusetts with her husband and three energetic sons.

5:10pm Tuesday, 03/29/2011
Rosalind Picard, an MIT Media Lab professor, never wanted to start a business and for most of her early career, she tried to avoid emotion. She enjoys working on hard scientific problems and has authored several patents and over 200 publications, mostly of the geeky mathematical type.
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Location: Keynote Room - 3rd Level
Tom Preston-Werner

Tom Preston-WernerCEO,GitHub

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Tom Preston-Werner is a cofounder and chief executive officer of
GitHub, a web site that makes it easy for users to collaborate on
software projects and share code. This site has attracted a community
of more than 3.5 million developers and strives to lower the barriers
of collaboration by building powerful features into its products,
making it easier for users to contribute and write better code,
faster.

Preston-Werner also invented the Gravatar, a globally recognized image
that follows its user around the internet to help identify posting on
blogs, web forums, or other internet activities. He sold Gravatar in
2007.

He lives and works in San Francisco. The weather there is strange, but
he loves it, and the mountain biking is unbelievably good.

4:50pm Wednesday, 03/30/2011
Every day it's getting easier and easier to contribute to open source software. Knowledge of Unix commands and specialized email programs are no longer a barrier to entry — all you need now is a web browser and text editor. This talk will discuss what's changed in the collaboration process in the past few years, the impact the change has had, and where all this is heading.
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Location: Keynote Room - 3rd Level
Spencer Rascoff

Spencer RascoffCEO,Zillow.com

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Spencer Rascoff is the Chief Executive Officer at Zillow.com. Spencer joined the company as one of its founding employees in 2005 as Chief Financial Officer and Vice President of Marketing and served as its Chief Operating Officer from October 2008 through his promotion to CEO in September 2010. Spencer regularly appears on national broadcast outlets such as CNBC, Bloomberg Television, and Fox News to discuss real estate data and housing trends. Prior to joining Zillow.com, Spencer was Vice President of Lodging for Expedia. In 1999, Spencer co-founded Hotwire.com, a leading Internet travel company, and ran several product lines there before it was acquired by Interactive Corp (parent company of Expedia) in 2003. Before his consumer web career, Spencer was in investment banking and private equity. He worked in the mergers and acquisitions group at Goldman Sachs and also held other positions at TPG Capital, Bear Stearns and Allen & Company. Spencer graduated cum laude from Harvard University, and he serves on Harvard University’s Digital Community & Social Networking Advisory Group.

9:50am Thursday, 03/31/2011
Zillow CEO Spencer Rascoff discusses how the Web-based business redefined its business model and overhauled its planning and design process to embrace location-based mobile technologies, enhance user experiences and improve advertiser ROI. Real estate is ripe for mobile and Zillow’s early and aggressive integration of mobile is helping attract new users and open up new revenue streams.
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Location: Keynote Room - 3rd Level
Elspeth Rountree

Elspeth RountreeBlogger,.

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Listed as a “2009 Silicon Alley Insider 100” and one of the “25 Need-To-Know Bloggers” by Mediaite.com, Elspeth “Ellie” Rountree has appeared as an internet culture expert on major media channels including NBC, FOX, hosted her own show in conjunction with Conde Nast, and has written for the Saving Grace series blog on TNT. She has also recently been cited in the Wall Street Journal and the Huffington Post regarding internet culture. She was also a writer, senior producer, host, and co-creator of both highly successful Rocketboom Tech and Know Your Meme series.

Prior to working at Rocketboom and starting her current freelance consulting career, Rountree graduated with a BS in Cinema and Photography from the Roy H. Park School of Communications at Ithaca College. After moving to New York City, she worked in the photo production field then moved to the newly formed Rocketboom.com. As it’s first full time employee, Rountree helped establish Rocketboom as a leading daily feature news and internet culture program that broadcasts online with over 40,000 daily viewers. Regarded as the first successful videoblog, and the longest running, with over 1,800 full episodes to date with tens of millions of views. Rocketboom has been profiled by the New York Times, Rolling Stone, Forbes, Wired, Business 2.0, Ad Age, PBS, and many other media outlets.

Along with Rocketboom’s success, Know Your Meme was chosen by Time magazine as one of the 50 Best Websites of 2009 and has also been featured in Newsweek, Wired, NPR, Entertainment Weekly, MSNBC, PBS, The Wall Street Journal, Huffington Post, The New York Times, Mashable, TechCrunch among others and is widely regarded as the leading source for internet culture information. Rountree has also spoken at many conferences including Web 2.0, Social Media Week Brazil, Case Camp in Toronto, among many more. She is also an active member of the International Academy of the Digital Arts and Sciences, serving as a judge for the Webby Awards. Rountree lives and works in New York City.

10:25am Thursday, 03/31/2011
n an ecosystem of tweets and retweets, bloggers and re-bloggers the questions of documentation and credit have become tricky. The identity of the singular, original creator of a piece of online culture isn't always immediately clear – even if that instigator WASN'T posting Anonymously. So... a million "like"s and "post-to-tumblr"s later, a question arises: to whom does this culture belong?
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Location: Keynote Room - 3rd Level

Mike RugnettaProgrammer,What We Know So Far / MemeFactory

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Mike Rugnetta is a composer and programmer. He is co-founder and co-director of the Brooklyn based performance group What We Know So Far which produces past-paced works about information, media and technology culture.

10:25am Thursday, 03/31/2011
n an ecosystem of tweets and retweets, bloggers and re-bloggers the questions of documentation and credit have become tricky. The identity of the singular, original creator of a piece of online culture isn't always immediately clear – even if that instigator WASN'T posting Anonymously. So... a million "like"s and "post-to-tumblr"s later, a question arises: to whom does this culture belong?
Full Details
Location: Keynote Room - 3rd Level
Robert Scoble

Robert ScobleManaging Director,Rackspace

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Robert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He currently works for Rackspace and the Rackspace sponsored community site Building 43. He previously worked for Fast Company as a video blogger and is also co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers with Shel Israel.

5:20pm Tuesday, 03/29/2011
Ann Winblad, Hummer Winblad Venture Partners and Robert Scoble, Rackspace will kick-off the Startup Showcase event.
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Location: Keynote Room - 3rd Level
Dan Shapiro

Dan ShapiroCEO,Sparkbuy Inc.

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Dan Shapiro is the founder and CEO of Sparkbuy Inc, a comparison shopping website. Sparkbuy offers unprecedented depth and accuracy of information through a simple and innovative user interface.

Previously, Shapiro was founder and CEO of Ontela, a pioneering mobile imaging company, where he was named CEO of the Year by MobileBeat. Ontela was frequently recognized including the Dow Jones Top 10 in Wireless list, receiving the CTIA award for Best Social Networking Application, and being named Breakthrough Startup of the Year by the WTIA. Ontela merged with Photobucket in December of 2009 where Shapiro now holds a seat on the Board of Directors.

Prior to founding Ontela, Shapiro managed development of the RealArcade service at RealNetworks, enabling thousands of end-users to play classic games such as Monopoly, Scrabble and Rollercoaster Tycoon on their desktops. He arrived at RealNetworks by way of Wildseed, where he managed software development for the Identity Cellular Phone. Shapiro started his career at Microsoft working on Windows 98, Windows 2000, and Windows XP.

Shapiro’s articles have been published in the Washington Post, Wireless Week, and the Seattle PI, and he is a frequent speaker at conferences and events. He serves on the board of Bonanzle, an ecommerce company backed by Ignition, Matrix, and Voyager, and on the board of the nonprofit Washington Technology Industry Association. He has been awarded seven patents, and received his B.S. in Engineering from Harvey Mudd College.

9:05am Thursday, 03/31/2011
There are over a quarter million iphone apps. Fortunes are being made--but not so much in the appstores. So forget the democratic storefronts: this insider's tour of the mobile industry will show you where the real money can be made.
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Location: Keynote Room - 3rd Level
Scott Stevens

Scott StevensFounder/Creative Director,Tall Chair, Inc.

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Scott Stevens is the Founder and Creative Director of Tall Chair, Inc. Scott comes to mobile development from a background of game design and animation. Together with a talented team of stalwart professionals, Scott and his company Tall Chair have created a suite of custom tools called The Active Reader. With The Active Reader, the creation of interactive books is now easier than ever before.

Scott wants to encourage the world to go beyond recreating an existing experience on a new device, and empower users to create an entirely new type of experience all together.

Scott’s shipped titles include: Operation Ajax, Art Producer for Sony Playstation Home, Aurora Feint, Earth Eternal; Designer of Cowboys vs Zombies and Warner Brother’s Sherlock Holmes Mysteries. He has also defined himself by the following extra-curricular activities; Painter, (retired)Ballet Dancer, Urban Farmer, 3D Artist and Father.

10:00am Thursday, 03/31/2011
Tablets! Tablets! Tablets! There's a lot of buzz, but which apps really succeed on these devices and why? Peter Meyers, author of "Best iPad Apps," interviews top app creators to help you understand the pitfalls and opportunities.
Full Details
Location: Keynote Room - 3rd Level
Hal Varian

Hal VarianChief Economist,Google

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Hal R. Varian is the Chief Economist at Google. He started in May 2002 as a consultant and has been involved in many aspects of the company, including auction design, econometric analysis, finance, corporate strategy and public policy.

He also holds academic appointments at the University of California, Berkeley in three departments: business, economics, and information management.

He received his SB degree from MIT in 1969 and his MA in mathematics and Ph.D. in economics from UC Berkeley in 1973. He has also taught at MIT, Stanford, Oxford, Michigan and other universities around the world.

Dr. Varian is a fellow of the Guggenheim Foundation, the Econometric Society, and the American Academy of Arts and Sciences. He was Co-Editor of the American Economic Review from 1987-1990 and holds honorary doctorates from the University of Oulu, Finland and the University of Karlsruhe, Germany.

Professor Varian has published numerous papers in economic theory, industrial organization, financial economics, econometrics and information economics. He is the author of two major economics textbooks which have been translated into 22 languages. He is the co-author of a bestselling book on business strategy, Information Rules: A Strategic Guide to the Network Economy and wrote a monthly column for the New York Times from 2000 to 2007.

4:10pm Tuesday, 03/29/2011
Keynote by Hal Varian, Chief Economist, Google.
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Location: Keynote Room - 3rd Level
Jamie Wilkinson

Jamie WilkinsonCo-founder,VHX/Internet Famous

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Jamie Wilkinson is an Emmy Award-winning software developer & Internet culture researcher. His work focuses around open-source, pop culture and the propagation of information & ideas online. He is co-creator of the Know Your Meme video series & Internet meme database, selected as one of TIME Magazine’s Top 50 websites of 2009, and part of the team behind Star Wars Uncut, a crowdsourced recreation of Star Wars that was awarded an Emmy for Interactive Media in 2010. Wilkinson is also a founding member of the Free Art & Technology (FAT) Lab, an open-source research & development group. Previously Wilkinson taught the Internet Famous class in Parsons graduate design & technology program, in which students’ grades depend on how much Internet traffic they can generate. Wilkinson’s work has been featured in the New York Times, NBC, TIME, CNN, NPR, CurrentTV and on the front page of YouTube.

Photo attribution: Scott Beale / Laughing Squid; cc by-nc-nd licensed

10:25am Thursday, 03/31/2011
n an ecosystem of tweets and retweets, bloggers and re-bloggers the questions of documentation and credit have become tricky. The identity of the singular, original creator of a piece of online culture isn't always immediately clear – even if that instigator WASN'T posting Anonymously. So... a million "like"s and "post-to-tumblr"s later, a question arises: to whom does this culture belong?
Full Details
Location: Keynote Room - 3rd Level
Ann Winblad

Ann WinbladManaging Director ,Hummer Winblad Venture Partners

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Ann Winblad is the co-founder and a Managing Director of Hummer Winblad Venture Partners. Hummer Winblad Venture Partners (www.humwin.com) is a leading venture capital firm focused exclusively on software investing and manages over $1 billion in cumulative capital. Since Hummer Winblad Venture Partners’ inception in 1989 the firm has launched over 100 new software companies.

Ann has over 30 years of experience in the software industry as a successful software entrepreneur, strategy advisor, technical author and venture capitalist. Her background and experience have been chronicled in many national business and trade publications. Ann has a BA in Mathematics and in Business Administration. She has an MA in Education with a focus in International Economics from the University of St. Thomas, St. Paul, Minnesota. Ann also has an honorary Doctorate of Law degree from the University of St. Thomas.

Ann has served as a Director of numerous start-up and public companies. Ann currently serves on the Boards of Ace Metrix, Karmasphere, Krillion, MuleSoft, Sonatype, Star Analytics and Voltage Security. She is also a member of the Board of Trustees of the University of St. Thomas, co-chair of SDForum and serves as an advisor to many entrepreneurial organizations.

5:20pm Tuesday, 03/29/2011
Ann Winblad, Hummer Winblad Venture Partners and Robert Scoble, Rackspace will kick-off the Startup Showcase event.
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Location: Keynote Room - 3rd Level
TJ Zark

TJ ZarkChief Design Officer | Co-Founder,955 Dreams

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Most recently responsible for design on the iPad app, the History of Jazz, T.J. Zark has been immersed in creating profound user experiences on technology platforms. She has brought her experience to projects and products that inspire and challenge people to expand and grow, using technology as a path of self discovery. Zark is facilie in guiding a project through the deveolpment process as a thought leader in conception, UX design, production, branding and deployment. Clients have included Coca-Cola, The Gates Foundation, Microsoft, McDonalds, AIG, US Department of Education, US Department of Defense, Capital One and 955 Dreams.

“I strive to ensure every project will be built on the proper mixture of objectives, investigation, user needs, UX design, technology decisions, attention to detail, and perhaps most importantly – soul.” TJ Zark

10:00am Thursday, 03/31/2011
Tablets! Tablets! Tablets! There's a lot of buzz, but which apps really succeed on these devices and why? Peter Meyers, author of "Best iPad Apps," interviews top app creators to help you understand the pitfalls and opportunities.
Full Details
Location: Keynote Room - 3rd Level
Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.