Schedule: Focus on Analytics sessions

Search PatternsDownload sample chapter from “Search Patterns
By Peter Morville and Jeffery Callender

Measuring your results is a core promise of doing business on the web. But how do you actually do it? We cut through the hype and bring you experienced, no-bull$#^% practitioners to help you understand the true promise of analytics and practical ways you can refine your approach.

Sessions are being confirmed daily. Please check back often to see the latest program content.

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Location: 2009 Level:
Matthew Langie (Omniture, An Adobe Company)
Average rating: **...
(2.83, 6 ratings)
As mobile explodes across the tech sector, it's crucial that marketers understand the behavior of mobile users to appropriately position messaging and target campaigns. Businesses can significantly increase the ROI of their mobile initiatives through such optimization and targeting efforts. Read more.
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Location: 2009 Level:
Neil Patel (KISSmetrics)
Average rating: ***..
(3.64, 33 ratings)
Because the web is changing companies can no longer just track things like pageviews and conversions. You have to start tracking the people that visit your website so you can get a better understanding of their motives and behaviors. Without tracking the individual user you will never get to understand what truly causes them to convert. Read more.
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Location: 2009 Level:
Moderated by:
Sean Power (Watching Websites)
Panelists:
Marcel LeBrun (Radian6), Daniel Lu (SlideShare), Marcus Nelson (Salesforce.com), Dharmesh Shah (HubSpot)
Average rating: ***..
(3.12, 8 ratings)
There's an increasing amount of debate in the industry over the merits of capturing granular data over aggregate trends. On one hand, granular data gives you the power to understand a single user's actions and intent. On the other hand, metrics revolving around individuals give you indicators, not predictors. Is the notion of "follower count" today's equivalent of yesterday's "website hit"? Read more.
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Location: 2009 Level:
Ranjith Kumaran (YouSendIt, Inc.)
Average rating: ***..
(3.78, 9 ratings)
Freemium has become one of the hottest business models among start-ups, and its providers are searching for the best way to measure and optimize business performance. As founder of YouSendIt, a pioneer in Freemium offerings, Ranjith Kumaran will describe tools to measure Freemium performance using a dashboard to measure key metrics. Read more.
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Location: 2009 Level:
Ayat Shukairy (Invesp)
Average rating: **...
(2.13, 30 ratings)
Sure, you know how to create standard reports, but what can you do if you really dig into the analytics? In our session, we’ll show you how to easily create in-depth analytics reports using a variety of sources. Our top 10 customized analytics reports include a motive analysis, click through rate analysis, member vs. non-member analysis, and much more! Read more.
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Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.