Schedule: Focus on Mobile sessions

The third screen’s growth is accelerating. Soon mobile users will no longer be second class citizens. Any and all web applications need to be prepared for the tinier screens and less powerful processors found in phones. This track covers the design considerations and tools used to handle iPhone, Android, and iPad users.

Sessions are being confirmed daily. Please check back often to see the latest program content.

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Location: 2009 Level:
Matthew Langie (Omniture, An Adobe Company)
Average rating: **...
(2.83, 6 ratings)
As mobile explodes across the tech sector, it's crucial that marketers understand the behavior of mobile users to appropriately position messaging and target campaigns. Businesses can significantly increase the ROI of their mobile initiatives through such optimization and targeting efforts. Read more.
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Location: 2010 Level:
Bess Ho (Archimedes Ventures)
Average rating: **...
(2.71, 28 ratings)
The iPhone has captured the hearts & minds of mobile OS designers. Bess Ho leads you through a fast-paced session designed to review the art & science of the iPhone App and how similar techniques can be used for Android, Palm and other OSes. Learn the underlying foundation of Objective-C & Model-View-Controller (MVC). Read more.
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Location: 2010 Level:
Jason Grigsby (Cloud Four)
Average rating: ****.
(4.04, 28 ratings)
Learn the *DOs* and *DON'Ts* of a Successful Mobile Strategy. Mobile continues to be the hottest technology sector. The iPhone has reached 3 billion downloads. Android devices are now available on every major carrier in the United States. And the mobile web once again doubled last year. People and businesses are waking up to the reality that *mobile is the next big thing*. Read more.
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Location: 2010 Level:
Raven Zachary (Small Society)
Average rating: ***..
(3.17, 30 ratings)
Apple is positioning the iPad as a new category of mobile device between a smartphone and a laptop, and better at a set of key tasks than either of them. It is a device more intimate than a laptop and more expansive than a smartphone. iPad is Apple's answer to the rapidly growing Netbook segment, but more than that. Read more.
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Location: 2010 Level:
Gene Becker (Layar)
Average rating: ****.
(4.00, 12 ratings)
Mobile augmented reality adds digital overlays and interactivity to the physical world using the sensors and display of your smartphone. Design of mobile AR experiences is complex and takes us well beyond the browser-based web. This session will give you a mix of practical knowledge and new ideas for creating AR experiences, drawing from web design, 3D graphics, games, architecture and stagecraft. Read more.
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Location: 2010 Level:
Moderated by:
Jason Grigsby (Cloud Four)
Panelists:
Matt Galligan (SimpleGeo), Scott Kveton (Urban Airship, Inc.), Henri Moissinac (Facebook)
Average rating: ***..
(3.70, 10 ratings)
Few mobile apps are useful without the web. There's a new layer in the cloud aimed specifically at mobile developers. Sometimes built on top of AWS these web services are designed specifically to make an mobile app scale. These companies handle the new CRUD of dealing with location data, notifications, user connections and let mobile devs focus on the client. Read more.
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Location: 2010 Level:
Moderated by:
Brady Forrest (O'Reilly Media, Inc.)
Panelists:
Nicole DeMeo (SachManya LLC), Elad Gil (Twitter), Steve Lee (Google), Martin May (Brightkite)
Average rating: ****.
(4.00, 9 ratings)
iPhone and Android will change the social media landscape by allowing location based social services. We will discuss how location can be used as a tool for social media products, how to monetize location based apps, and what tools are available for building location into your app or service. Read more.
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Location: 2001 Level:
Michael McKenna (Yahoo! Inc.)
Average rating: ***..
(3.67, 9 ratings)
What does it take to create great global Web 2.0 applications? Its not just cool Ajax and Mashups, but requires careful attention to flexibility in the interface, legal issues, content management, and cultural design. Find out what they do at Yahoo! to manage the process of creating an awesome experience for every culture. Read more.
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Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.