Schedule: Social Media Marketing sessions

The Social Media Marketing BookDownload sample chapter from “The Social Media Marketing Book
By Dan Zarrella

From listening and engaging to targeting and measuring, the social web has become central to marketing strategies for companies of all sizes, in every sector. With road-tested case studies and hard data, this track takes an honest, clear-eyed look at approaches that work and mistakes you can avoid. We thank .CO for supporting the event.

Sessions are being confirmed daily. Please check back often to see the latest program content.

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Location: 2002 Level:
Drew Houston (Dropbox), Adam Smith (Xobni)
Average rating: ***..
(3.90, 50 ratings)
Many products launch, but few reach widespread adoption. Learn how the founders of Dropbox and Xobni attracted millions of users within the first two years of launching their products on a $0 marketing spend. Topics include practical tips on how to encourage word of mouth, build buzz and attract PR, and create products that people love. Read more.
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Location: 2002 Level:
Moderated by:
Richard Jalichandra (Technorati)
Panelists:
Catherine "Cat" Spurway (PointRoll), Chris Jaffe (Yahoo! Inc.), Adam Taisch (Sprout Builder)
Average rating: ***..
(3.50, 4 ratings)
"Social" means different things to different people in the online display advertising space. This panel is challenged to identify what "social" means for online advertisers and how next generation of online advertising will integrate social content and connectivity. And, where is the line between social relevancy and anti-social practices that use personal information inappropriately? Read more.
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Location: 2005 Level:
Rand Fishkin (SEOmoz), Stephan Spencer (The Art of SEO)
Average rating: **...
(2.96, 24 ratings)
These two co-authors of O’Reilly’s “The Art of SEO" will go beyond friending, following, digging and tweeting to discuss clever and novel ways to leverage social media, communities, and and user-generated content that your organization is likely not doing. Read more.
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Location: 2009 Level:
Neil Patel (KISSmetrics)
Average rating: ***..
(3.64, 33 ratings)
Because the web is changing companies can no longer just track things like pageviews and conversions. You have to start tracking the people that visit your website so you can get a better understanding of their motives and behaviors. Without tracking the individual user you will never get to understand what truly causes them to convert. Read more.
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Location: 2002 Level:
Moderated by:
Ekaterina Walter (Intel)
Panelists:
Angela LoSasso (Hewlett-Packard, Co.), Chelsea Marti (TurboTax), Scott McIlnay (Department of the Navy), Victoria Ransom (Wildfire Interactive), Jeff Widman (BrandGlue.com)
Average rating: ***..
(3.73, 30 ratings)
Ever wonder how brands turn regular customers into loyal advocates? Join this panel of seasoned social media practitioners from Intel, HP, and others as they discuss Facebook lessons learned in the real world, including how to build long-term relationships with customers, encourage deep interactions with fans and innovative ways of incorporating Facebook into your integrated marketing strategy. Read more.
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Location: 2002 Level:
Tania Yuki (comScore, Inc.), Ivan Askwith (Big Spaceship), Alex Barkaloff (Lionsgate), Kevin Townsend (Science + Fiction)
Average rating: **...
(2.58, 12 ratings)
The convergence of digital media and the increased popularity of transmedia storytelling demands better gadgets, apps, set top boxes and devices. But what do people really want, and how can we ensure that our strategies keep pace with changing needs? comScore’s Tania Yuki will unveil fresh insights about how best to capture the increasingly fragmented attention of TV and video viewers. Read more.
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Location: 2016 Level:
Average rating: *....
(1.50, 2 ratings)
This summer, 25 years after the introduction of .com, a new era of the Internet will be born - an era where the name of your website, business or brand will be based on what you really want - not just what's left over. Read more.
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Location: 2002 Level:
Joshua Ross (Fleishman Hillard)
Average rating: ****.
(4.26, 23 ratings)
Social business changes the game not just for marketing but for every business unit: R&D, customer service, human resources and beyond. What's more, success increasingly requires new cooperation across these groups and often with competitors. This session looks at practical approaches to this deep new challenge. Read more.
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Location: 2002 Level:
Melissa Jordan (Bay Area Rapid Transit), Tristan Walker (Foursquare Labs, Inc)
Average rating: ****.
(4.18, 22 ratings)
Location-based services are changing social media marketing in a big way. The phenomenon of the real-time “check-in”-–and the value associated with it-–give marketers a rich new vein of customer interaction and information to tap. Foursquare is a leader in the growing space of location-based services, and BART was one of their first brand partnerships. Read more.
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Location: 2002 Level:
Rebecca Thorman (Alice.com)
Average rating: ****.
(4.16, 32 ratings)
This session will teach attendees how Alice.com successfully validated an unknown brand and built recognition, affinity and trust with key influencers through an integrated social media strategy. The key points will include: - How to introduce an unknown brand to key influencers - How to build an integrated social media strategy - How to keep the momentum and generate enthusiasm Read more.
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Location: 2002 Level:
Average rating: ***..
(3.80, 10 ratings)
Wondering how to reach diverse audiences using social media? Find out what companies like American Airlines, the NBA, PepsiCo., and Unilever are doing to engage multicultural consumers. Learn about the attributes and value systems of multicultural social media users, and get started developing culturally relevant campaigns that will result in strong reverberations in varying markets. Read more.
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Location: 2002 Level:
Moderated by:
Satya Patel (Battery Ventures)
Panelists:
Mathew Greitzer (Razorfish), Fran Maier (TRUSTe), Ingrid Sanders (TARGUSinfo), Omar Tawakol (BlueKai)
Average rating: ***..
(3.50, 8 ratings)
Online data collection is fueling a new wave of behavioral targeting, but does the potential effectiveness justify its real or perceived invasiveness? Experts from across the advertising ecosystem will provide a reality check on the balance between privacy protection, user experience, and ad revenue; and share insights into encouraging mutually beneficial web site interactions. Read more.
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Location: 2002 Level:
Michael Smith (The Association of Former Students of Texas A&M)
Average rating: ***..
(3.41, 22 ratings)
The Association of Former Students at Texas A&M made some significant mistakes in a communications strategy that underestimated social media. We've learned that integrating with (and effectively using) social media is a MUST, and NOW. This session will show you where it’s at, what to expect, what NOT to do, and how to begin using it to be more relevant than ever. Read more.
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Location: 2002 Level:
Kristina Halvorson (Brain Traffic)
Average rating: ****.
(4.24, 17 ratings)
The web industry is abuzz with The Next Big Thing… content strategy! Why? Because content is hard. It's messy, it's complicated, and it's expensive. Content strategy to the rescue! This session will teach you about core tools and processes you can take advantage of right now. And when you do, you'll see immediate results: better, more manageable content your audiences will actually care about. Read more.
Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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