Schedule: Design & User Experience sessions

Effective UIDownload sample chapter from “Effective UI
By Jonathan Anderson, John McRee, and Robb Wilson

Design is your site’s front door. If you have a clean and clear design, people sail in. If your gateway is cluttered, you risk confusing or alientating potential users. But sites have competing needs, especially with an ever growing onslaught of new content that needs to be included. This track focuses on best practices and clever solutions to design challenges on the web. We thank Fonts.com by Monotype Imaging for supporting the event.

Sessions are being confirmed daily. Please check back often to see the latest program content.

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Location: 2001 Level:
Average rating: **...
(2.64, 22 ratings)
It's already a commonplace that social design has a lot to learn from game design but less has been said about the role of play in digital experiences. After childhood, play rarely "just happens," but you can design for it. Just like games, musical instruments are designed to be played. The goal is not to make the musician fail. The trick is to marry a range of freedoms to serious constraints. Read more.
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Location: 2014 Level:
Allan Haley (Monotype Imaging)
Average rating: ***..
(3.33, 6 ratings)
Typography has often been a thorn in the side of Web designers who have traditionally been confined to a limited number of system fonts or forced to embed type within graphics. New technologies promise to bring Web designers the same level of typographic choice and freedom that print designers enjoy. Discover more about the emerging world of Web typography how it will impact you. Read more.
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Location: 2001 Level:
Eric Meyer (Complex Spiral Consulting)
Average rating: ***..
(3.38, 37 ratings)
It's become somewhat fashionable of late to refer to HTML5 and the web stack as a "Flash killer". The Flash/Flex community, understandably, has not suffered this kind of talk quietly. The ongoing absence of Flash from Apple's wildly popular portable devices has only fueled the fire. Openness, stability, ubiquity, consistency, and security are all thrown around like the discs of Tron. Read more.
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Location: 2001 Level:
Alexa Andrzejewski (Foodspotting)
Average rating: ***..
(3.55, 33 ratings)
What kind of experience do you want to create? Having a concrete answer can set your startup apart and drive design decisions. Whether you have an established product or an idea you can't wait to get off the ground, this workshop will equip you to craft a concrete experience vision that can drive development and ensure that the experience surrounding your product is not accidental. Read more.
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Location: 2001 Level:
John McRee (EffectiveUI)
Average rating: ***..
(3.09, 33 ratings)
Unlike building a bridge where engineers can precisely plan ahead for the challenges ahead of them, the process of software development is more comparable to that of war, where the battlefield is complex, dynamic and unpredictable. Using examples from his new book, published by O’Reilly Media, John McRee will discuss “Effective UI: The Art of Building Great User Experience in Software.” Read more.
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Location: 2001 Level:
Randy Farmer (MSB Associates), Bryce Glass (Manta Media, Inc.)
Average rating: ****.
(4.19, 16 ratings)
Designing a reputation system is hard. Do it right, and you're likely to draw from disciplines as disparate as computer science, sociology, user experience design and behavioral economics. Do it wrong, and you could wreak horrible downstream effects on the morale, motivations and mindset of your community. Read more.
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Location: 2001 Level:
Jenny Lam (Jackson Fish Market)
Average rating: ***..
(3.75, 16 ratings)
Most folks building websites and software will nod their heads in agreement when someone makes the argument that visual design is critical to a great experience. And yet, visual design is often applied after the fact to an already poorly designed website, and created by the lowest paid person on the team. Read more.
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Location: 2001 Level:
Amitt Mahajan (Zynga)
Average rating: ***..
(3.86, 7 ratings)
Amitt Mahajan will discuss how to design and develop big social games that reach millions of users daily. Examples from the Facebook game FarmVille and Zynga’s other top games, are used to illustrate ways to capture large audiences and retain them. Read more.
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Location: 2001 Level:
Moderated by:
Josh Damon Williams (Hot Studio, Inc. )
Panelists:
Darren David (Stimulant), Maria Giudice (Autodesk), Alon Salant (Carbon Five), Rob Spiro (Aardvark)
Average rating: ***..
(3.05, 22 ratings)
Designers are being asked for iteration and agility through software development, while a human-centered approach is now increasingly a requirement for development teams and business owners. We’ll focus on the emerging integration of these extremes and showcase the new ideas, tools, and techniques that are evolving into an increasingly overlapping and blurred terrain of conflict and collaboration. Read more.
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Location: 2001 Level:
Moderated by:
Tom Coates (Thington Inc.)
Panelists:
Alok Deshpande (Loopt), Michael Higgins (Rhiza Labs), Jenny Lam (Jackson Fish Market), Brett Lider (Google, Inc.)
Average rating: **...
(2.73, 30 ratings)
Is it more than just a big iPhone? Thousands of apps have been created for the new tablet device. Some companies have chosen to stay on the web while some have poured resources into a native app. What are the design considerations? How are the apps different from their iPhone and Android cousins? Join four iPad app designers as they discuss their product and the thinking behind it. Read more.
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Location: 2001 Level:
Cordell Ratzlaff (Kapitall)
Average rating: **...
(2.58, 26 ratings)
Few things are as uninspiring as a traditional financial services web site. Borrowing techniques from video games and social networking, Kapitall aims to transform the way we learn, collaborate and trade. We’ll show how we designed a user experience that gets people actively engaged in what many find to be a complicated and intimidating process. Read more.
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Location: 2001 Level:
Moderated by:
Jeff Veen (True Ventures)
Panelists:
Stephen Coles (FontShop/Typographica), Paul Irish (Google Chrome)
Average rating: ****.
(4.18, 11 ratings)
After 15 years of contenting ourselves with system fonts, type in images, or hacks with Flash, we can finally use real fonts on the web. With broad browser support for CSS @font-face, a new era of web typography is dawning. But that's only the beginning. New technical hurdles, new font formats, and new licensing restrictions need to be considered. Read more.
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Location: 2001 Level:
Chris Griffith (Nortek Security & Control)
Average rating: **...
(2.40, 15 ratings)
Today's web and mobile devices are full of examples of great user experiences. But what is the key to those experiences? Is it using Flash? AJAX? Silverlight? Who knows? The true key to the success of those projects is that they first were prototyped. By building prototypes, designers and developers are "able to explore strange new ideas and to boldly go where no project has gone before". Read more.
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Location: 2001 Level:
Michael McKenna (Yahoo! Inc.)
Average rating: ***..
(3.67, 9 ratings)
What does it take to create great global Web 2.0 applications? Its not just cool Ajax and Mashups, but requires careful attention to flexibility in the interface, legal issues, content management, and cultural design. Find out what they do at Yahoo! to manage the process of creating an awesome experience for every culture. Read more.
Silverlight Showcase
Sponsors
  • Microsoft Corporation
  • .CO
  • Adobe Systems, Inc.
  • Ericsson
  • Germany Trade & Invest
  • IBM
  • Berlin Partner
  • blueKiwi
  • EffectiveUI
  • HP
  • Neustar, Inc.
  • OpenSRS
  • OpenText
  • PayPal
  • Pearltrees
  • The Planet
  • SOASTA

Rob Koziura
(415) 947-6111
rkoziura@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.