Ivan Askwith
Big Spaceship


Ivan Askwith leads Big Spaceship’s strategic practice, where he works to help clients navigate the digital landscape and understand emerging behaviors. Building upon his time as a media analyst in MIT’s Convergence Culture Consortium, Ivan specializes in generating deep cross-platform audience engagement and helping brands build meaningful, relevant relationships with consumers. Recent projects include work for NBC, USA Networks, A&E, Second Life, General Electric, Wrigley and Activision.

He holds a Master’s degree from MIT’s Program in Comparative Media Studies, where his work focused on modern television’s increasing emphasis on transmedia narrative in creating and sustaining audience engagement. In addition, Ivan has published chapters on audience behavior and franchise development in several books and encyclopedias. He is a frequent speaker and lecturer on digital strategy and online communities at both academic and business conferences, and an occasional contributor to magazines like Slate and Salon.


Social Media Marketing
Location: 2002 Level:
Tania Yuki (comScore, Inc.), Ivan Askwith (Big Spaceship), Alex Barkaloff (Lionsgate), Kevin Townsend (Science + Fiction)
Average rating: **...
(2.58, 12 ratings)
The convergence of digital media and the increased popularity of transmedia storytelling demands better gadgets, apps, set top boxes and devices. But what do people really want, and how can we ensure that our strategies keep pace with changing needs? comScore’s Tania Yuki will unveil fresh insights about how best to capture the increasingly fragmented attention of TV and video viewers. Read more.
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